Building a Lead Gen Machine - Pardot Users Conference

About SugarCRM
Founded in April 2004
6,000+ Customers in 30 countries
Over 600,000 users on 65,000 systems
175,000 Community members
200 Partners on five continents
Copyright ©2010 SugarCRM Inc. All rights reserved. 10/05/10

Creating and pursuing
10/05/10 ©2010 SugarCRM Inc. All rights reserved. Leads!

Creating and pursuing
Nurturing and closing
10/05/10 ©2010 SugarCRM Inc. All rights reserved. Leads!

Challenges 10/05/10 Copyright ©2010 SugarCRM Inc. All rights reserved.
Large amount of inbound traffic
Lots of campaigns
Prioritization
Data integrity

Why Pardot?
Complete feature set
Customer service
Affordable, transparent pricing
Saas based solution
Pre-built Sugar Integration with references
Company culture
10/05/10 Copyright ©2010 SugarCRM Inc. All rights reserved.

Business Issues
Problem
Solution
How they search for solutions

How they search for solutions

10/05/10 ©2010 SugarCRM Inc. All rights reserved. Increase website visitors
Inbound marketing
Remarkable content
Education
Google ranking

Content of VALUE to the visitor
SugarCRM and Pardot’s forms
Pardot’s Progressive Profiling

10/05/10 ©2010 SugarCRM Inc. All rights reserved. Increase website visitors Google Analytics Convert Visitors to leads Pardot and Sugar Reports Prioritization and routing Sugar Reports, which campaigns work better Shorten sales cycle Apply routing and prioritization rules

Why?
Extended Functionality & Flexibility
Control over Data Sync process
Real-time metrics using Sugar Reporting
Greater visibility in Pardot using Sugar business logic hooks
Seamless Integration using Pardot’s Open API’s
Excellent Pardot technical support
©2010 SugarCRM Inc. All rights reserved. 10/05/10

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Building a Lead Gen Machine - Pardot Users Conference

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