Advanced	  Marke.ng	  Tac.cs	             with	  Marke.ng	  Automa.on                             	              Strengthe...
Agenda	  	  	  •  Tweet	  Tweet	  	  	  •  Video	  Tracking	  	  •  Trade	  Show	  Kiosks	  •  Advanced	  Social	  Engagem...
Tweet	  Tweet	  	  Tracking	  and	  Engaging	  with	  Twi6er	  
What	  You’ll	  Need	  	  	  •  Upload	  Content	  	  •  Schedule	  Post	  	  •  Relevant	  message	  •  Track	  Conversio...
Video	  Killed	  the	  Radio	  Star	  	  Using	  new	  Mediums	  	  
What	  You’ll	  Need	  	  	  	   Video	  Uploaded	  to	  Hos.ng	  site	  • •  Custom	  Redirect	  •  Automa.on	  rule	  fo...
Trade	  Show	  Kiosk	  Forms	  	  Make	  life	  easier	  on	  the	  road	  	  
What	  You’ll	  Need	  	  	  •  Input	  Device	  (iPad)	  •  Form	  in	  Kiosk	  Mode	  	  	  
Facebook	  iFrames	  Advanced	  Social	  OpJons	  	  
What	  You’ll	  Need	  	  	  •  List	  of	  lost	  Opps	  •  Call	  Script	  	  •  Follow	  up	  Email	  	  •  Landing	  P...
Dynamic	  Content	  	  Dynamic	  TargeJng	  /	  RetargeJng	  	  
What	  You’ll	  Need	  	  	  •  Content	  	  •  Dynamic	  Content	  Block	  	  	  	  
QuesJons	  	  Stupid	  ones	  are	  Okay!	  	  
Contact	  InformaJon	                                  Pardot	  Mathew	  Sweezey	             950	  East	  Paces	  Ferry	 ...
Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns
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Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns

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You know how to put together some pretty awesome email and nurturing campaigns. Great – what’s next? Step up to the next level with something different! In this webinar, you will learn how to create campaigns to help drive awesome results and have a little fun at the same time. Mathew Sweezey, Sales Manager at Pardot, is back with part 3 of his webinar series. I promise – Mathew saved the best for last! Join us as he takes us through the creation of these power-packed campaign approaches.

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Advanced Marketing Tactics with Marketing Automation - The Next 5 Campaigns

  1. 1. Advanced  Marke.ng  Tac.cs   with  Marke.ng  Automa.on   Strengthen  Your  Marke.ng  Game  Presented  by:    Mathew  Sweezey,  Marke.ng  Evangelist,  Pardot  LLC  March  22,  2012    
  2. 2. Agenda      •  Tweet  Tweet      •  Video  Tracking    •  Trade  Show  Kiosks  •  Advanced  Social  Engagement    •  Dynamic  Content      
  3. 3. Tweet  Tweet    Tracking  and  Engaging  with  Twi6er  
  4. 4. What  You’ll  Need      •  Upload  Content    •  Schedule  Post    •  Relevant  message  •  Track  Conversions      
  5. 5. Video  Killed  the  Radio  Star    Using  new  Mediums    
  6. 6. What  You’ll  Need         Video  Uploaded  to  Hos.ng  site  • •  Custom  Redirect  •  Automa.on  rule  for   segmenta.on  and  other   ac.ons        
  7. 7. Trade  Show  Kiosk  Forms    Make  life  easier  on  the  road    
  8. 8. What  You’ll  Need      •  Input  Device  (iPad)  •  Form  in  Kiosk  Mode      
  9. 9. Facebook  iFrames  Advanced  Social  OpJons    
  10. 10. What  You’ll  Need      •  List  of  lost  Opps  •  Call  Script    •  Follow  up  Email    •  Landing  Page    •  Form      
  11. 11. Dynamic  Content    Dynamic  TargeJng  /  RetargeJng    
  12. 12. What  You’ll  Need      •  Content    •  Dynamic  Content  Block        
  13. 13. QuesJons    Stupid  ones  are  Okay!    
  14. 14. Contact  InformaJon   Pardot  Mathew  Sweezey   950  East  Paces  Ferry  Rd  Sr.  Sales  Execu-ve   Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848   877.3B2B.ROI   www.pardot.com  
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