Lead Capture • IdenCfy companies on your website • IdenCfy and capture actual leads • Augment data using 3rd party sources
Lead Capture • IdenCﬁed Companies • Based on IP Address • LocaCon • Page Views/Interests Red Box CorporaCon Techus RoboCcs TopNews
Iden/ﬁed Companies "We implemented in November and in December alone the tool helped us iden/fy prospects without wai/ng for them to ﬁll out a form. Our reps were able to call in as soon as they hit our website, ﬁnd key contacts and close the business before they could engage with one of our compeCtors.” MarkeCng Manager
Data Augmenta/on Iden/ﬁed Companies Sr. Vice President of Sales Vice President of Sales Korley, Dan Getner, Barry Account Manager • Find Contacts Account Manager Gilliam, Lisa Floehner, Robert Account Manager Davis, Cathy Leads Inside Sales Manager Clekler, Bethany • Pull in missing data points
Lead Intelligence • Track all online behaviors Visits Page Views Google AdWords Google Keyword Searches Yahoo Keywords Site Searches Drip Nurturing Email Clicks Email Opens Email Link Clicks Webinar Responses Twitter LinkedIn Facebook Website Chats• Put into CRM for easy viewing for sales
Lead Intelligence • Allows reps to proﬁle & frame the conversaCon He aiended this webinar… showed interest in viewed these 2 product these white papers… pages on the site… and searched for “pricing” on the site. Now that’s music to my ears, sales guy!
Automated Lead Alerts • Allow your sales reps to act faster • Real Time • Daily Summaries • Mobile Alerts
Automated Lead Alerts • Real Cme by email… or by pop up… Robert Smith Company name Visit: 3 page views Apr 10, 2012 3:44 PM Elizabeth Foster Company name Visit: 12 page views Apr 10, 2012 2:29 PM Greg Raymond Company name Visit: 6 page views Apr 10, 2012 1:16 PM
Automated Lead Alerts • Daily Summary Reports ABC Company FirstRate Blithe MarkeCng Prospect University Bright Trends Top Management Recruits Blue Edge Brands TriCompany LLC
Automated Lead Alerts • Mobile Alerts Basics Media Company 18.104.22.168 6 page view Apr 27 2010 11:55 AM Ken Henderson Bendra CorporaCon Visit: 3 page views PointBreak Technologies Apr 27 2010 11:22 AM 93.25.395.159 12 page views Apr 27 2010 11:54 AM Bethany Minton InsCtute of Health Visit: 15 page views Connect Personnel Apr 27 2010 10:14 AM 22.214.171.124 20 page views Apr 27 2010 11:50 AM Cathy Sarpier B4 Visit: 26 page views PCR Solu/ons Apr 27 2010 10:07 AM Unknown 3 page views Apr 27 2010 11:22 AM Devon Price Verdamin LLC DemandSessions Visit: 2 page views Apr 27 2010 9:52 AM
Automated Lead Alerts • Lastly….don’t be creepy!
Some stats before we close… • 451% increase in qualiﬁed leads • 47% larger purchases than before implemented • 7-‐10% adopCon rate by B2B organizaCons *provided in Focus.com industry study