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10.5 Advanced Lead Generation Tips

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We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, …

We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

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Transcript

  • 1. 10.5 Lead Generation Tips I promise you don’t know these!
  • 2. *AVID DOESNOT MEANGOODAVIDSNOWBOARDER
  • 3. Lets Get StartedThe Basics
  • 4. The are the KeyStages Basics 1 2 3
  • 5. The are the KeyStages Basics Unidentified Need: No clue who you are or what your key words1 are yet.
  • 6. The are the KeyStages Basics Defined Pain: Agree they have a pain, but are not ready2 to solve it
  • 7. The are the KeyStages Basics Ready to Fix it: Agree they have a pain, and ready to solve their pain3
  • 8. Inbound TechniquesNet New Lead Acquisition
  • 9. TIP #1 Match yourPPC Keywords to your stages and content
  • 10. TIP #2 RelevanceUse Dynamic call outs tomatch to stages, andinterest as well
  • 11. TIP #3 Ask only 2-3 Make It Easyquestions each time
  • 12. TIPYESThresholdBatch #4 Learn to “BOX – OUT”
  • 13. Outbound TechniquesConverting Existing Leads
  • 14. 1 2 x 3TIP #5 Have a goal & Stick to it
  • 15. TIP#6Savethe HTML Rich TextHTML
  • 16. TIP 3-2-1 3 #7 2 1
  • 17. TIP #8Keep up withStages on allChannels
  • 18. Outside the BoxExamples
  • 19. TIP #9Make itEasy at theBooth
  • 20. TIP #10Learn to usescoring for morethan just “MQL”
  • 21. ContactInfoMathew  Sweezey   Pardot,  An  ExactTarget®  Company  Marke&ng  Automa&on  Evangelist   950  East  Paces  Ferry  Rd     Suite  3300  mathew.sweezey@pardot.com   Atlanta,  Georgia  30326  @msweezey       404.492.6848  -­‐  877.3B2B.ROI   www.pardot.com    
  • 22. Thank YouYou’re the best audience ever!