Guerrila marketing with digital media

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This presentation was designed and presented to the Olympia Downtown Association.

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Guerrila marketing with digital media

  1. 1. GUERRILLA MARKETING WITH DIGITAL MEDIA Wednesday, December 4, 13
  2. 2. THE MARKETING LANDSCAPE HAS ALREADY CHANGED • Money • There Wednesday, December 4, 13 no longer grows on trees is no "Field of Dreams"
  3. 3. THE ESSENCE OF GUERRILLA MARKETING IS TO ADAPT TO CHANGING TIMES Wednesday, December 4, 13
  4. 4. PRODUCT MAY BE THE SAME, BUT THE TACTICS AND TOOLS MUST CHANGE Wednesday, December 4, 13
  5. 5. TO SUCCEED YOU WILL HAVE TO ENGAGE YOUR CUSTOMERS WHERE THEY ARE • Most customers search for businesses online •A business will be judged by its web presence Wednesday, December 4, 13
  6. 6. NO ONE TACTIC WILL WORK Wednesday, December 4, 13
  7. 7. RELATIONSHIPS ARE THE KEY TO LONG TERM PROFITS Wednesday, December 4, 13
  8. 8. 7 STEPS TO A GUERRILLA MARKETING PLAN Wednesday, December 4, 13
  9. 9. #1 WHAT IS THE PURPOSE OF YOUR MARKETING? • Sensible • Measurable • Achievable • Realistic • Time Wednesday, December 4, 13 based
  10. 10. #2 WHAT IS YOUR COMPETITIVE ADVANTAGE? Solution to a problem Wednesday, December 4, 13
  11. 11. #3 WHAT IS YOUR TARGET AUDIENCE? Wednesday, December 4, 13
  12. 12. #4 WHAT TACTICS WILL YOU USE? • Blogging • LinkedIn • Twitter • Facebook • YouTube • Pinterest Wednesday, December 4, 13
  13. 13. #5 WHAT IS YOUR NICHE IN THE MARKET? What do you stand for? Wednesday, December 4, 13
  14. 14. #6 WHAT IS YOUR IDENTITY It's your company personality. It's why people love you. Wednesday, December 4, 13
  15. 15. #7 WHAT IS YOUR MARKETING BUDGET % of projected gross revenue in $ and time Wednesday, December 4, 13
  16. 16. BLOGGING • Professional • Skilled Professions • Businesses Wednesday, December 4, 13 Services with Unique Stories
  17. 17. LINKEDIN • Creative Services • Businesses That Rely on Customer Testimonials • Staffing Agencies • B2B Wednesday, December 4, 13
  18. 18. TWITTER • Restaurants • Entertainment • Personal • Unique Wednesday, December 4, 13 Services Retail
  19. 19. FACEBOOK • Every Business Can Benefit • Has Advertising • Is Highly Targetable • Shouldn't Wednesday, December 4, 13 & Social Options Be Used in Place of Website
  20. 20. YOUTUBE • #2 Search Engine Behind Google • Every Minute 72 Hrs of Video Uploaded • Owned By Google • Optimized Videos Aid Wednesday, December 4, 13 SEO
  21. 21. VIDEO CONTINUES TO GROW AS PREFERRED CONTENT • Over 80% of online customers prefer video content Wednesday, December 4, 13
  22. 22. PINTEREST • Great For Retail • Reaches A Targeted • Works Well With • Creates Wednesday, December 4, 13 Demographic Other Social Media Legacy Content
  23. 23. KEYS TO CREATING GREAT ONLINE CONTENT • Findable • Functional • Shareable Wednesday, December 4, 13
  24. 24. WHY IS RANKING IMPORTANT? • Less than 5% of web searches make it past page one listings! Wednesday, December 4, 13
  25. 25. HOW DO WE MEASURE SUCCESS Wednesday, December 4, 13
  26. 26. Wednesday, December 4, 13
  27. 27. ROI RETURN ON INFLUENCE (Facebook Likes + Twitter Followers) x (Sentiment + Engagement) = ROI Wednesday, December 4, 13
  28. 28. REVPAF REVENUE PER AVAILABLE FAN AND FOLLOWER Income Generated by Campaign divided by (Facebook Likes + Twitter Followers)= RevPAF As ROI goes up RevPAF goes up. Wednesday, December 4, 13
  29. 29. QUESTIONS? Wednesday, December 4, 13
  30. 30. COREY LOPARDI INFO@PARDIMANPRODUCTIONS.COM 360-259-6672 Wednesday, December 4, 13
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