GUERRILLA MARKETING
WITH DIGITAL MEDIA

Wednesday, December 4, 13
THE MARKETING LANDSCAPE
HAS ALREADY CHANGED

• Money
• There

Wednesday, December 4, 13

no longer grows on trees

is no "...
THE ESSENCE OF GUERRILLA MARKETING
IS TO ADAPT TO CHANGING TIMES

Wednesday, December 4, 13
PRODUCT MAY BE THE SAME, BUT THE
TACTICS AND TOOLS MUST CHANGE

Wednesday, December 4, 13
TO SUCCEED YOU WILL HAVE TO
ENGAGE YOUR CUSTOMERS
WHERE THEY ARE

• Most

customers search for
businesses online

•A

busi...
NO ONE TACTIC WILL WORK

Wednesday, December 4, 13
RELATIONSHIPS ARE THE KEY TO
LONG TERM PROFITS

Wednesday, December 4, 13
7 STEPS TO A GUERRILLA
MARKETING PLAN

Wednesday, December 4, 13
#1 WHAT IS THE PURPOSE
OF YOUR MARKETING?

• Sensible
• Measurable
• Achievable
• Realistic
• Time

Wednesday, December 4,...
#2 WHAT IS YOUR
COMPETITIVE ADVANTAGE?

Solution to a problem

Wednesday, December 4, 13
#3 WHAT IS YOUR
TARGET AUDIENCE?

Wednesday, December 4, 13
#4 WHAT TACTICS
WILL YOU USE?

•

Blogging

•

LinkedIn

•

Twitter

•

Facebook

•

YouTube

•

Pinterest

Wednesday, Dec...
#5 WHAT IS YOUR
NICHE IN THE MARKET?

What do you stand for?

Wednesday, December 4, 13
#6 WHAT IS YOUR IDENTITY

It's your company
personality.
It's why people love you.

Wednesday, December 4, 13
#7 WHAT IS YOUR
MARKETING BUDGET

% of projected gross
revenue in $ and time

Wednesday, December 4, 13
BLOGGING

• Professional
• Skilled

Professions

• Businesses

Wednesday, December 4, 13

Services

with Unique Stories
LINKEDIN

• Creative

Services

• Businesses That

Rely on
Customer Testimonials

• Staffing Agencies
• B2B

Wednesday, Dec...
TWITTER

• Restaurants
• Entertainment
• Personal
• Unique

Wednesday, December 4, 13

Services

Retail
FACEBOOK

• Every

Business Can Benefit

• Has Advertising
• Is

Highly Targetable

• Shouldn't

Wednesday, December 4, 13
...
YOUTUBE

• #2

Search Engine Behind Google

• Every

Minute 72 Hrs of Video Uploaded

• Owned

By Google

• Optimized Vide...
VIDEO CONTINUES TO GROW AS
PREFERRED CONTENT

• Over

80% of online
customers prefer video
content

Wednesday, December 4,...
PINTEREST

• Great

For Retail

• Reaches A Targeted
• Works Well With
• Creates

Wednesday, December 4, 13

Demographic

...
KEYS TO CREATING GREAT
ONLINE CONTENT

• Findable
• Functional
• Shareable

Wednesday, December 4, 13
WHY IS RANKING IMPORTANT?

• Less

than 5% of web searches make it
past page one listings!

Wednesday, December 4, 13
HOW DO WE MEASURE SUCCESS

Wednesday, December 4, 13
Wednesday, December 4, 13
ROI
RETURN ON INFLUENCE

(Facebook Likes + Twitter Followers)
x (Sentiment + Engagement) = ROI

Wednesday, December 4, 13
REVPAF
REVENUE PER AVAILABLE FAN AND FOLLOWER
Income Generated by Campaign
divided by
(Facebook Likes + Twitter Followers)...
QUESTIONS?

Wednesday, December 4, 13
COREY LOPARDI
INFO@PARDIMANPRODUCTIONS.COM
360-259-6672

Wednesday, December 4, 13
Upcoming SlideShare
Loading in...5
×

Guerrila marketing with digital media

107

Published on

This presentation was designed and presented to the Olympia Downtown Association.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
107
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Guerrila marketing with digital media

  1. 1. GUERRILLA MARKETING WITH DIGITAL MEDIA Wednesday, December 4, 13
  2. 2. THE MARKETING LANDSCAPE HAS ALREADY CHANGED • Money • There Wednesday, December 4, 13 no longer grows on trees is no "Field of Dreams"
  3. 3. THE ESSENCE OF GUERRILLA MARKETING IS TO ADAPT TO CHANGING TIMES Wednesday, December 4, 13
  4. 4. PRODUCT MAY BE THE SAME, BUT THE TACTICS AND TOOLS MUST CHANGE Wednesday, December 4, 13
  5. 5. TO SUCCEED YOU WILL HAVE TO ENGAGE YOUR CUSTOMERS WHERE THEY ARE • Most customers search for businesses online •A business will be judged by its web presence Wednesday, December 4, 13
  6. 6. NO ONE TACTIC WILL WORK Wednesday, December 4, 13
  7. 7. RELATIONSHIPS ARE THE KEY TO LONG TERM PROFITS Wednesday, December 4, 13
  8. 8. 7 STEPS TO A GUERRILLA MARKETING PLAN Wednesday, December 4, 13
  9. 9. #1 WHAT IS THE PURPOSE OF YOUR MARKETING? • Sensible • Measurable • Achievable • Realistic • Time Wednesday, December 4, 13 based
  10. 10. #2 WHAT IS YOUR COMPETITIVE ADVANTAGE? Solution to a problem Wednesday, December 4, 13
  11. 11. #3 WHAT IS YOUR TARGET AUDIENCE? Wednesday, December 4, 13
  12. 12. #4 WHAT TACTICS WILL YOU USE? • Blogging • LinkedIn • Twitter • Facebook • YouTube • Pinterest Wednesday, December 4, 13
  13. 13. #5 WHAT IS YOUR NICHE IN THE MARKET? What do you stand for? Wednesday, December 4, 13
  14. 14. #6 WHAT IS YOUR IDENTITY It's your company personality. It's why people love you. Wednesday, December 4, 13
  15. 15. #7 WHAT IS YOUR MARKETING BUDGET % of projected gross revenue in $ and time Wednesday, December 4, 13
  16. 16. BLOGGING • Professional • Skilled Professions • Businesses Wednesday, December 4, 13 Services with Unique Stories
  17. 17. LINKEDIN • Creative Services • Businesses That Rely on Customer Testimonials • Staffing Agencies • B2B Wednesday, December 4, 13
  18. 18. TWITTER • Restaurants • Entertainment • Personal • Unique Wednesday, December 4, 13 Services Retail
  19. 19. FACEBOOK • Every Business Can Benefit • Has Advertising • Is Highly Targetable • Shouldn't Wednesday, December 4, 13 & Social Options Be Used in Place of Website
  20. 20. YOUTUBE • #2 Search Engine Behind Google • Every Minute 72 Hrs of Video Uploaded • Owned By Google • Optimized Videos Aid Wednesday, December 4, 13 SEO
  21. 21. VIDEO CONTINUES TO GROW AS PREFERRED CONTENT • Over 80% of online customers prefer video content Wednesday, December 4, 13
  22. 22. PINTEREST • Great For Retail • Reaches A Targeted • Works Well With • Creates Wednesday, December 4, 13 Demographic Other Social Media Legacy Content
  23. 23. KEYS TO CREATING GREAT ONLINE CONTENT • Findable • Functional • Shareable Wednesday, December 4, 13
  24. 24. WHY IS RANKING IMPORTANT? • Less than 5% of web searches make it past page one listings! Wednesday, December 4, 13
  25. 25. HOW DO WE MEASURE SUCCESS Wednesday, December 4, 13
  26. 26. Wednesday, December 4, 13
  27. 27. ROI RETURN ON INFLUENCE (Facebook Likes + Twitter Followers) x (Sentiment + Engagement) = ROI Wednesday, December 4, 13
  28. 28. REVPAF REVENUE PER AVAILABLE FAN AND FOLLOWER Income Generated by Campaign divided by (Facebook Likes + Twitter Followers)= RevPAF As ROI goes up RevPAF goes up. Wednesday, December 4, 13
  29. 29. QUESTIONS? Wednesday, December 4, 13
  30. 30. COREY LOPARDI INFO@PARDIMANPRODUCTIONS.COM 360-259-6672 Wednesday, December 4, 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×