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Australia-wide Flyer Distribution with ParcelPush
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Australia-wide Flyer Distribution with ParcelPush

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A direct marketing revolution: Targeting Australian Online Shoppers and Baby Boomers through inserts into eCommerce deliveries. www.ParcelPush.com.au offers High Volume Flyer Distribution in Australia …

A direct marketing revolution: Targeting Australian Online Shoppers and Baby Boomers through inserts into eCommerce deliveries. www.ParcelPush.com.au offers High Volume Flyer Distribution in Australia and New Zealand. Target by product category, demographics, region or order value. Conversion rates get measured and optimised constantly. The business model is very successful in Europe and got pioneered by Amazon first. Find out more through this company presentation of ParcelPush Pty Ltd, Sydney.

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Transcript

  • 1. 18/01/2013BJORN BEHRENDT, SYDNEY
  • 2. PAGE 2AUSTRALIA-WIDE FLYER DISTRIBUTIONVOLUME
  • 3. $10 PAGE 3 Voucher • Campaign Design • Consumer Targeting • Retailer Selection • Flyer Design & Printing Jeremy • Flyer Distribution (Retailer) • Success Metrics $10 Voucher $10 $10 Voucher $10 Hannah Voucher $10 Voucher Voucher Fiona(Advertiser) (Consumer) EXAMPLE EXPLAINED: Hannah is an advertiser and wants to distribute 100,000 x $10 cookbook vouchers, targeting online consumers. Parcelpush works with several online fashion retailers like Jeremy. Parcelpush prints the flyers for Hannah and distributes a pallet to Jeremy, who inserts the flyer into a delivery to Fiona, who ordered a pair of shoes. When Fiona opens the parcel, she is happy about her new shoes and the additional $10 cookbook voucher since she loves cooking as well. Parcelpush increased the voucher’s conversion rate through targeted insert marketing.
  • 4. PAGE 4CLEVER CONSUMERTARGETING
  • 5. PAGE 5 GIVE- PAMPHLETS AWAYS SAMPLES INSERT DL / A5 OPTIONS BROCHURES FLYERS DISTRIBUTE YOUR COUPONS MARKETINGMATERIALS LOCALLY, NATIONALLY (AU/NZ) PARCELPUSH CAN PLACE A VARIETY OF MARKETING VOUCHERS MATERIALS AS INSERTS INTO ECOMMERCE DELIVERIES
  • 6. PAGE 6CONVERSION OPTIMISATION
  • 7. PAGE 7 360 DEGREE SERVICE – DESIGN, PRINT, TARGETING, DISTRIBUTION, TRACKING, OPTIMISATION MASS DELIVERIES OF FLYERS, SAMPLES, COUPONS OR GIVE- AWAYS WITHIN ONLINE DELIVERIES – AUSTRALIA-WIDE FOR INTELLIGENT TARGETING OF ONLINE SHOPPERS AND BABYADVERTISERS BOOMERS – THE RIGHT FLYER FOR THE RIGHT PARCEL CONVERSION RATE OPTIMISATION – CONTINUOUS IMPROVEMENTS CLEVER MARKETING CAMPAIGN METRICS PROOF THAT FLYER TARGETING ACHIEVES HIGHER RETURN ON INVESTMENTS QUALITY AND DELIVERY ASSURANCE THROUGH RELIABLE DISTRIBUTION CHANNELS AND TEST PURCHASES
  • 8. PAGE 8WE MAKE RETAILERS AND ADVERTISERSMONEY
  • 9. PAGE 9CONTACT TARGETING CONCEPT PRINTING AND DISTRIBUTION ANALYTICS & OPTIMISATIONDay 1 Day 2 Day 4EXECUTION
  • 10. PAGE 10CONTACTWWW.PARCELPUSH.COM.AU | 1300436806 | SERVICE@PARCELPUSH.COM.AU