Survey on hindi movie channel viewing among ladies
Survey to find out which TV channelis famous for hindi films among ladies inMy locality.AJITH JACOBS2 MBAAVISHKAR
INTRODUCTIONThe survey is entitled to study the ladiespreference to watch hindi films. Analyze their viewership pattern in viewing hindhifilms. Ladies tastes of different movie channel inviewing Hindhi films.
LIST OF HINDI MOVIE CHANNELSZee CinemaSET MaxSTAR GoldFilmyUTV MoviesB4U MoviesMovies OKEnterr10Cinema TVManoranjan TVIndia TalkiesZee PremiereCine Channel CCC
Methodology Primary Research:a) Questionnaire Secondary Research:a) Analyzed the information available oninternetb) Analyzed current trends in Indian media andentertainment
Contd…. LOCATION OF STUDY:For this project i have taken Erattupetta as thelocation of this survey. TECHNIQUES USED:MS-EXCEL for the analysis of the data.
Survey Results22.214.171.124Watching movie channelsRegularlyRarelyDo not watch
126.96.36.199.31.2Zee CinemaSET MaxSTAR GoldCinema TVB4U Movies
Limitations Non representable- As the population size is verylarge in Erattupetta region and ladies in localityare employed, they would not much watchmovies. Time consuming: As we have to go to each andevery person to get our Questionnaire filled.
Conclusion ZEE Cinema is the favourite Hindi moviechannel for ladies in my locality.
TV Viewing Questionnaire:Name_________________________________HOUSE WIFE /EMPLOYEEAge_____ In terms of hours and minutes, about how much time would youspend to watch television in a day___________________ What time of the day do you generally watch TV themost?____________________ Do you like Hindhi films_____________________________ Which Hindhi movie channel is your favourite ? ______________
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