Reality Games Location based games through SMS - Paras Chopra 05/26/09 www.paraschopra.com

An Example Goes to a mall 05/26/09 www.paraschopra.com

An Example SMS THEMALL TO XXXX To play the game: Reads a poster 05/26/09 www.paraschopra.com

An Example THEMALL SMSes XXXX 05/26/09 www.paraschopra.com

An Example Level 1: SMS back in 5 minutes what is number of steps to first floor to go to next level Sends back 05/26/09 www.paraschopra.com

The Game 100 users 50 users 25 users 10 users 5 users 1 user Level 1 Level 15 Level 5 Grand prize: A mobile phone? 10% disount at Pizza shop 05/26/09 www.paraschopra.com

The Idea is… To let user explore an area by playing a game The game involves getting solutions to puzzles based on some parameters which can only be found by exploring the area The incentive for the user is great prizes after reaching a certain level, say level 5 or level 10 Not just malls, but whole markets or areas can adopt the game 05/26/09 www.paraschopra.com

To let user explore an area by playing a game

The game involves getting solutions to puzzles based on some parameters which can only be found by exploring the area

The incentive for the user is great prizes after reaching a certain level, say level 5 or level 10

Not just malls, but whole markets or areas can adopt the game

Win-Win-Win For user He plays the game which is fun (a.k.a amazing race) He gets the prizes (grand prizes too) For Mall The shops get more footfalls The prizes can be discount coupons at shops, so better sales For us We charge premium sms rates from user We charge the mall for providing this game 05/26/09 www.paraschopra.com

For user

He plays the game which is fun (a.k.a amazing race)

He gets the prizes (grand prizes too)

For Mall

The shops get more footfalls

The prizes can be discount coupons at shops, so better sales

For us

We charge premium sms rates from user

We charge the mall for providing this game

Issues A database of puzzles need to be compiled This can be done in a day or two The game must not be predictable We can randomize puzzles in each level Not all users win the prizes Higher the level, tougher the puzzles, lesser the time-to-solve 05/26/09 www.paraschopra.com

A database of puzzles need to be compiled

This can be done in a day or two

The game must not be predictable

We can randomize puzzles in each level

Not all users win the prizes

Higher the level, tougher the puzzles, lesser the time-to-solve

The Best Thing The technology works for itself That is, we can setup such systems at 100s of places all around the city Our physical presence is not required Only occasional updating of puzzles database is required 05/26/09 www.paraschopra.com

The technology works for itself

That is, we can setup such systems at 100s of places all around the city

Our physical presence is not required

Only occasional updating of puzzles database is required

More Issues Will people really play this game? Frankly, no idea. But my best guess is yes, they will play. It is a fun way to hang out with friends. Puzzle making = Creativity But there is no dearth of creativity in India  05/26/09 www.paraschopra.com

Will people really play this game?

Frankly, no idea. But my best guess is yes, they will play. It is a fun way to hang out with friends.

Puzzle making = Creativity

But there is no dearth of creativity in India 

The Future Expand to other cities More games such as ad-hoc dates Exploring the idea further: “Let customer interact with his surroundings physically through mobile medium.” 05/26/09 www.paraschopra.com

Expand to other cities

More games such as ad-hoc dates

Exploring the idea further: “Let customer interact with his surroundings physically through mobile medium.”

Thank You Paras Chopra, www.ParasChopra.com 0-9868221372 05/26/09 www.paraschopra.com