Cloud Storage TrendsMaking Money in 2009Cameron BaharFounder & CTOAugust 12th, 2009

Cloud Storage – The Big PictureCloud ApplicationsGrowing rapidlyWell understoodCloud AppCloud Compute - CrowdedRelying on the heavy lifting from VMware and XenScale commodity computeFlexibly slice and manageCloud ComputeCloud StorageStorage Intensive App EcosystemCloud Storage - EmergingAnalogous to cloud computingScale commodity storageFlexibly slice and manageATMOSParaScale - the VMware / Xen of Cloud Storage?

Growing rapidly

Well understood

Relying on the heavy lifting from VMware and Xen

Scale commodity compute

Flexibly slice and manage

Analogous to cloud computing

Scale commodity storage

Flexibly slice and manage

Thinking about Cloud Services? Storage is the Starting Place“Cloud storage is the low-hanging opportunity; cloud compute is harder” Tier-1 ResearchThere is no recession for data growthCustomers are open to the conversationIt’s about saving money, an economic, not a technology saleTier-1 Research – Cloud Infrastructure Services 1: Managed Hosters

Cloud Storage – Provider SegmentationPotential Entry ModelsPlayersAverage MonthlyBillCompete on© 2007--2009 ParaScale, Inc. Cupertino, California; CONFIDENTIAL; Page 4

Integrated Cloud Service ProvidersSpeed adoption – Go to where the data is todayStandard protocols enable development-free transitions to cloud storageMove legacy data and applications to a hosted modelEconomic sale, not technologyHelp customers avoid storage CAPEXCustom REST APISStandard WANProtocolsStandard LANProtocolsWorldwide Unstructured Data CapacityConceptual Representation

Integrated Cloud Service Providers Differentiate on SupportFull service and supportBecome a cloud transition advisor to your customersPerform the installation and application migration Deliver enterprise SLAsProvide excellent support

Integrated Cloud Service Providers Differentiate on OfferingsBuild shared or dedicated clouds, offer application services, the customer decidesHost dedicated clouds for securityOffer on-premise managed storage cloudsOffer multi-tenant clouds for economyThe “Mass Providers” only offer one-size-fits-all

Carpathia HostingHosted Private CloudsDifferent cloud services vs. Amazon’s one-size-fits-all megacloudEnterprise and government customers get cloud economies – without owning the infrastructure, but with the isolation they want“We see tremendous demand from our customers for ‘cloud bursting’”“We have been working closely with ParaScale to allow us to blend the benefits of traditional hosted solutions with cloud technology.”

Integrated Cloud Service Providers Example Use CasesDisaster RecoveryCustomer off-site backup storageShared storage for cloud computeMassive repository for customer and golden VM imagesHealthcare record storageEnables access from anywhere, with appropriate physical security, isolation, work processesVideo file storage with transcodingAutomated system integrated with computeCDN origin storageA practical, affordable alternative to mainstream $$$ CDNs

Cloud Storage ComponentsYou Need to Consider All Three ComponentsCloudStorage Infrastructure

The Data Access LayerYou need both WAN and LAN accessHTTP, WebDAV and FTP are the current standardsREST is the future; but which REST?Fast LAN access to “where the data is today”The quickest path to revenue is standard protocolsDon’t try to force your customers to change for your infrastructure

The Data Access LayerAvoid Proprietary InterfacesCustom REST APIs require custom clientsAsk yourself who is building and maintaining these clients?Will they keep up with changing operating systems and devices?Will my customers accept installing this software on their systems?Will backup and application vendors write to this API?Stick to standards and avoid regrets down the road

The Storage Infrastructure LayerCloud Storage is about storing data in a flexible and economical wayWithout storing data, it’s not cloud storageSoftware running on commodity hardwareLeverage your preferred vendor relationshipsRepurpose existing hardware

The Storage Infrastructure LayerCloud Storage requires simple scale out and automated data managementLook for a solution that can grow with your businessPlan for end-to-end multi-site managementSecure multi-tenancy is a mustConsider the ramifications of massive growth

Billing and Provisioning APIThe solution should integrate with your environmentDon’t be forced to implement yet another portal interfaceConsider how you will automate the end-to-end customer lifecycleLeverage SOAP or REST APIs

Cloud Storage Deployment Strategy

Understand Your MarketTake a hard look at your customers and your capabilities before you decide on how to play in the cloud marketAvoid “build it and you will get run over” strategiesFocus on your core competency and current customer baseUnderstand the amount of data you intend to store for your customers

Determine the Scope of Your OfferingsWhat other cloud services are already available and how will you compete? Will you use different performance characteristics and SLAs to create different clouds or services? Will you replicate data to distributed sites? When you succeed will the architecture scale?

Differentiate Your OfferingIt’s about more than storageIn the end customers have applications driving storage requirementsIntegrate the complete stack and reduce your infrastructure spend and provide increased value

Always perform a proof of concept within your environmentDon’t believe the hypeYour team will be deploying and using this solution for many yearsVendor performance and scale benchmarks are often corner use-casesSimple to manage is easy to claim, proving it requires hands-on testingDownload the free version today

Simple Standard Data AccessProvisioning & BillingChanging the Economics of Bulk File and Content StorageStorage InfrastructureDifferentiated OfferingsFor more information:www.parascale.com