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    Bmw Bmw Presentation Transcript

    •  
    • 1916 RMW (Rapp Motoren Werke) is founded as an aircraft engine factory in Munich. In 1917, changed to BMW. 1928 The first BMW automobile, the Dixi 3/15, is developed in Munich. 1955 The BMW 503 and 507 sports cars are today’s 'golden oldies'. 1923 The first BMW motorcycle leaves the Munich production site. 1962 The 1500 model establishes the trend for the "new class" of sporty compact touring cars. 1981 BMW becomes the first European carmaker to establish a subsidiary in Japan. 1977 BMW introduces the first 7 Series car. The 733i sets new standards in technology, design and equipment . 1989 In the year the Iron Curtain fell, BMW has another first by producing half a million cars.
    • BMW Aircraft Engine BMW First Motor-cycle BMW first 507 sports car BMW first sports car 503 BMW, The Dixi 3/15
    • Norbert Reithofer CEO
    • Headquarters Munich, Germany
    • The BMW Group Rolls-Royce BMW MINI
      • Strategy: Respect for the individual
      • Competition:
      • Mercedes Benz
      • Audi
      • Infinity
      • Lexus
      • Cadillac
      • Tag-line: “Ultimate Driving Machine”
    • Our cars BMW 5 Series Rs 37,60,000 * - Rs 58,00,000 * BMW 3 Series Rs 24,40,000 * - Rs 34,59,111 *
    • BMW 6 Series Rs 79,90,000 * - Rs 95,00,000 * BMW 7 Series Rs 83,40,000 * - Rs 1,31,50,000 *
    • BMW Gran Turismo Rs 63,00,000 * - Rs 63,00,000 * BMW M Series Rs 77,40,000 * - Rs 1,28,10,000 *
    • BMW X1 Rs 22,40,000 * - Rs 30,40,000 * BMW X3 Rs 41,20,000 * - Rs 47,90,000 * BMW X6 Rs 68,70,000 * - Rs 1,30,00,000 *
    • BMW X5 Rs 53,80,000 * - Rs 70,50,000 * BMW Z4 Rs 62,14,333 * - Rs 62,14,333 *
    • Our advertising partner KBS+P kirshenbaum bond senecal + partners WE DO THINGS THAT MATTER. FOR BRANDS. FOR COMPANIES. FOR OURSELVES. FOR YOU. http://www.kbsp.com/
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    • Bill-Board Ad
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    • Facebook Ad https://www.facebook.com/BMW
    • Magazine Ad’s
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      • Advertising Age estimated global measured advertising expenditure of $682m in 2009, making BMW the world's #53 advertiser.
      • In order to deliver BMW advertising messages of outstanding quality, BMW decided to come up with a unique way of reaching its target audience.
      • The first & primary object of BMW ad is to create awareness of its brand.
      • One of the goal of BMW advertisement is to make BMW look, not only cool, but likeable, which the brand needs.
      • The ad objective is to increase brand loyalty & sales.
      • Also to put in the picture to the people the performance they will be achieving from its usage.
      • Target audience
      •   A new ad campaign from the carmaker de-emphasizes the brand's performance to attract a wider, affluent audience.
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    • BMW- Automation
      • Four Levels of Automation
      • Changes in the level of automation can drastically affect quality of the product, cost, efficiency of a process, and flexibility to produce different products.
      • Level 1
      • Deals with material handling, automated conveyors, and robotic operations
      • Level 2
      • Deals with equipment and plant layout.
      • Level 3
      • Involves manufacturing software and flexible manufacturing systems
      • Level 4
      • Involves computer integration.
    •