LET’S TALK ABOUT SOCIAL MEDIA Paras Joshi | Social Media Addict

Understanding Web 2.0 and Social Media Paras Joshi | Social Media Addict

What is Web 2.0? Web 2.0 is an evolving platform where the internet user is not passive, but participative. Users generate content and share it with other users, making each one of them a broadcaster in their own right. Now its time for Web 3.0 generation Paras Joshi | Social Media Addict

Web 2.0 is an evolving platform where the internet user is not passive, but participative. Users generate content and share it with other users, making each one of them a broadcaster in their own right.

Now its time for Web 3.0 generation

Communitainment is the new web model Community, Communication and Entertainment are key drivers of Web 2.0 Social media is the platform for ‘Communitainment’ Social Media comprises of: - Blogs - Forums - Video sharing - Photo sharing - Social networking - RSS - User generated widgets and applications “ I believe the bloggers and their ideas. They are my friends and will tell me the truth , unlike advertisements.” Paras Joshi | Social Media Addict

Community, Communication and Entertainment are key drivers of Web 2.0

Social media is the platform for ‘Communitainment’

Social Media comprises of: - Blogs - Forums - Video sharing - Photo sharing - Social networking - RSS - User generated widgets and applications

Spheres Of Influence People don’t live in a vacuum. We’re all members of various online & offline social networks. Members of each network mingle & exert influence over one another at varying levels. Sustainable architectures of participation provide an opportunity to support multiple conversations at varying levels of engagement amongst a target audience and their extended social network. “ By posting on blogs and forums, consumers express themselves to millions of people at once; they love the rush and feel empowered .” Paras Joshi | Social Media Addict Friends Facebook Friends Family Indie Music Blogs Virb Last.FM Ashley (student) Austin, TX 21 years old English Major, UT SXSW Pitchfork

Some Social Media Trends 64% of users read blogs 47% of the time people spent on the internet is spent looking at content and 33% spent is spent communicating 91% of users are likely to buy on recommendation 530 million online video viewers Twitter has more than 1 million users and 3 million messages/day More than 620,000,000 profiles on Orkut More than 140 million active users on facebook If Myspace would be a country, it will be 8 th largest country in the world “ And I am sure these numbers are going to change overnight or by the time you reach the end of this presentation” Paras Joshi | Social Media Addict

64% of users read blogs

47% of the time people spent on the internet is spent looking at content and 33% spent is spent communicating

91% of users are likely to buy on recommendation

530 million online video viewers

Twitter has more than 1 million users and 3 million messages/day

More than 620,000,000 profiles on Orkut

More than 140 million active users on facebook

If Myspace would be a country, it will be 8 th largest country in the world

Why Social Media is effective? People in networked markets have figured out that they get far better information and support from one another than from vendors. The markets are now networked person-to-person, getting smarter and deeply joined in conversation. Its easier to communicate with the consumers directly. Brands have turned into user driven communities. Users depend on user submitted product reviews before making purchase decisions “ Consumers control the online environment so brands need to think about facilitating user- created actions, not just user-generated content. “unlike newspapers and TV where the advertisers are speaking at consumers, the internet allows for more back and forth interaction” Paras Joshi | Social Media Addict

People in networked markets have figured out that they get far better information and support from one another than from vendors.

The markets are now networked person-to-person, getting smarter and deeply joined in conversation.

Its easier to communicate with the consumers directly.

Brands have turned into user driven communities.

Users depend on user submitted product reviews before making purchase decisions

SO HOW WE WORK ON SOCIAL MEDIA OPTIMIZATION Paras Joshi | Social Media Addict

KEY TO SUCCESS Conversation threads and group discussions User blogs Social networking websites Video sharing websites Photo sharing websites Social Bookmarking Press release submissions Other customized strategy Paras Joshi | Social Media Addict

Conversation threads and group discussions

User blogs

Social networking websites

Video sharing websites

Photo sharing websites

Social Bookmarking

Press release submissions

Other customized strategy

Conversation threads and group discussions How do we promote on Forums? Create Profiles Start new Topics/ Threads Reply on different Threads Create Awareness Thread on forums Community Managers Action Share content Promote Brand Reply to different threads Users    CM’s Forums Brand Promotion Outcome • Builds Brand Image • Generates traffic • Generate Voting (Interactivity) User’s action • View (Post) • Click (on the link) • Discover (Landing page) • Reply to the CM’s post Paras Joshi | Social Media Addict

How do we promote on Forums?

Create Profiles

Start new Topics/ Threads

Reply on different Threads

Create Awareness

Community Managers

Action

Share content

Promote Brand

Reply to different

threads

User blogs Creating blogs on relevant topics Searching the blogs associated with the same subject. Seeding replies to other people’s blogs Paras Joshi | Social Media Addict

Creating blogs on relevant topics

Searching the blogs associated with the same subject.

Seeding replies to other people’s blogs

Social networking websites How do we promote on Social Networks? Create Character Profiles - Adding friends, Scraping friends. Create Communities/Pages (on Orkut /Facebook/Myspace etc.) Invite Users to Join the created community/ page - Helps users start conversations on & discuss. - Upload images/ videos in the group Join Other relevant communities Create Awareness (Post Promotion Messages) Paras Joshi | Social Media Addict

How do we promote on Social Networks?

Create Character Profiles

- Adding friends, Scraping friends.

Create Communities/Pages (on Orkut /Facebook/Myspace etc.)

Invite Users to Join the created community/ page

- Helps users start conversations on & discuss.

- Upload images/ videos in the group

Join Other relevant communities

Create Awareness (Post Promotion Messages)

Video and Photo sharing websites How do we promote: On Photo Sites Create Character Profiles Upload Images Create Awareness (Post Promotion Messages) On Video Sites: Create Character Profiles Comment on Relevant Videos Add comments to related videos Send videos to most subscribe users Paras Joshi | Social Media Addict

How do we promote:

On Photo Sites

Create Character Profiles

Upload Images

Create Awareness (Post Promotion Messages)

On Video Sites:

Create Character Profiles

Comment on Relevant Videos

Add comments to related videos

Send videos to most subscribe users

Social Bookmarking Social Bookmarking of our blogs and its content and articles Submit the link to Digg, Del.ici.ous, Stumbleupon, redditand so on Create Awareness (Post Promotional Messages on relevant Topics as comments ) [We are using more than 40 social bookmarking sites to submit content] Paras Joshi | Social Media Addict

Social Bookmarking of our blogs and its content and articles

Submit the link to Digg, Del.ici.ous, Stumbleupon, redditand so on

Create Awareness (Post Promotional Messages on relevant Topics as comments )

[We are using more than 40 social bookmarking sites to submit content]

Submission of latest news and updates to press release websites Press release submission Paras Joshi | Social Media Addict

Submission of latest news and updates to press release websites

Other strategies Facebook marketing Creating Facebook applications Facebook campaign on Targeted Ads Using Web 2.0 properties Creating Squidoo Lenses HubPages Weebly Affiliate management Google AdWords Paras Joshi | Social Media Addict

Facebook marketing

Creating Facebook applications

Facebook campaign on Targeted Ads

Using Web 2.0 properties

Creating Squidoo Lenses

HubPages

Weebly

Affiliate management

Google AdWords

KEY TO SUCCESS Viral marketing As we are aware of the power of viral promotion, we can use the same as an additional approach to promote the brand and create the needed buzz by seeding the viral video. Advantages: Viral videos generate substantial traffic for the website. The videos create affinity towards the brand and give an additional outlet for promotion. Video viral also add the fun factor in viral marketing Paras Joshi | Social Media Addict

Viral marketing As we are aware of the power of viral promotion, we can use the same as an additional approach to promote the brand and create the needed buzz by seeding the viral video. Advantages: Viral videos generate substantial traffic for the website. The videos create affinity towards the brand and give an additional outlet for promotion. Video viral also add the fun factor in viral marketing

ORM –Online Reputation Management ORM is the practice of consistent research and analysis of one’s personal, professional, business or industry reputation as represented by the content across all types of online media. Source - Wikimapia Types of online media monitored with ORM: Traditional/mainstream websites Social networks (e.g. Facebook, MySpace) Social news/bookmarking sites Forums/discussion boards UGC – User Generated Content (Blogs, Microblogs (e.g. Twitter, Jaiku, Plurk),Tags,Images,Video KEY TO SUCCESS Paras Joshi | Social Media Addict

ORM –Online Reputation Management ORM is the practice of consistent research and analysis of one’s personal, professional, business or industry reputation as represented by the content across all types of online media. Source - Wikimapia

Types of online media monitored with ORM:

Traditional/mainstream websites

Social networks (e.g. Facebook, MySpace)

Social news/bookmarking sites

Forums/discussion boards

UGC – User Generated Content (Blogs, Microblogs (e.g. Twitter, Jaiku, Plurk),Tags,Images,Video

ARCHITECTURES OF PARTICIPATION Social Conversational model of communications driving discussions of products and brands, peer recommendations, and shared experiences. Media The nature of systems designed for user contribution, collaboration and communication. Paras Joshi | Social Media Addict Social Networks Blogs Podcasts Collaborative Ranking Wikis Social Bookmarks User Reviews Rating Systems YouTube

FUSION OF WEBSITES Paras Joshi | Social Media Addict

Reports are constructed on Excel sheets. Each Sheet consists of a detailed report of the following: Topics we have started Discussions which took place on public groups Performance of our individual blogs Video and photo sharing reports Public polls Social bookmarking Press release submission REPORTING & ANALYSIS Paras Joshi | Social Media Addict

Reports are constructed on Excel sheets. Each Sheet consists of a detailed report of the following:

Topics we have started

Discussions which took place on public groups

Performance of our individual blogs

Video and photo sharing reports

Public polls

Social bookmarking

Press release submission

Quantitative SMO Report REPORTING & ANALYSIS Paras Joshi | Social Media Addict

Quantitative SMO Report

These are some clients for whom I work during my employment period Some of my previous work Paras Joshi | Social Media Addict Company Designation: Internet Marketing Manager

These are some clients for whom I work during my employment period

Company

Designation: Internet Marketing Manager

Contact Paras Joshi Social Media Addict [email_address] Paras Joshi | Social Media Addict