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Web 2.0 is an evolving platform where the internet user is not passive, but participative. Users generate content and share it with other users, making each one of them a broadcaster in their own right.
Community, Communication and Entertainment are key drivers of Web 2.0
Social media is the platform for ‘Communitainment’
Social Media comprises of: - Blogs - Forums - Video sharing - Photo sharing - Social networking - RSS - User generated widgets and applications
“ I believe the bloggers and their ideas. They are my friends and will tell me the truth , unlike advertisements.” Paras Joshi | Social Media Addict
Spheres Of Influence People don’t live in a vacuum. We’re all members of various online & offline social networks. Members of each network mingle & exert influence over one another at varying levels. Sustainable architectures of participation provide an opportunity to support multiple conversations at varying levels of engagement amongst a target audience and their extended social network. “ By posting on blogs and forums, consumers express themselves to millions of people at once; they love the rush and feel empowered .” Paras Joshi | Social Media Addict Friends Facebook Friends Family Indie Music Blogs Virb Last.FM Ashley (student) Austin, TX 21 years old English Major, UT SXSW Pitchfork
People in networked markets have figured out that they get far better information and support from one another than from vendors.
The markets are now networked person-to-person, getting smarter and deeply joined in conversation.
Its easier to communicate with the consumers directly.
Brands have turned into user driven communities.
Users depend on user submitted product reviews before making purchase decisions
“ Consumers control the online environment so brands need to think about facilitating user- created actions, not just user-generated content. “unlike newspapers and TV where the advertisers are speaking at consumers, the internet allows for more back and forth interaction” Paras Joshi | Social Media Addict
SO HOW WE WORK ON SOCIAL MEDIA OPTIMIZATION Paras Joshi | Social Media Addict
Viral marketing As we are aware of the power of viral promotion, we can use the same as an additional approach to promote the brand and create the needed buzz by seeding the viral video. Advantages: Viral videos generate substantial traffic for the website. The videos create affinity towards the brand and give an additional outlet for promotion. Video viral also add the fun factor in viral marketing
ORM –Online Reputation Management ORM is the practice of consistent research and analysis of one’s personal, professional, business or industry reputation as represented by the content across all types of online media. Source - Wikimapia
Types of online media monitored with ORM:
Social networks (e.g. Facebook, MySpace)
Social news/bookmarking sites
UGC – User Generated Content (Blogs, Microblogs (e.g. Twitter, Jaiku, Plurk),Tags,Images,Video
KEY TO SUCCESS Paras Joshi | Social Media Addict
ARCHITECTURES OF PARTICIPATION Social Conversational model of communications driving discussions of products and brands, peer recommendations, and shared experiences. Media The nature of systems designed for user contribution, collaboration and communication. Paras Joshi | Social Media Addict Social Networks Blogs Podcasts Collaborative Ranking Wikis Social Bookmarks User Reviews Rating Systems YouTube
FUSION OF WEBSITES Paras Joshi | Social Media Addict