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LinkedIn InMail Overview
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LinkedIn InMail Overview

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Get the most out of InMail to reach key decision makers, subject matter experts, and prospects on LinkedIn. (last updated 2/26/2013)

Get the most out of InMail to reach key decision makers, subject matter experts, and prospects on LinkedIn. (last updated 2/26/2013)

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  • 1. InMailMost credible way to directly reach anyone on LinkedInFebruary 2013©2012 LinkedIn Corporation. All Rights Reserved.
  • 2. What is InMail? InMail is a message you can send directly to another LinkedIn member you’re not connected to. InMail messages come with most Premium accounts, or can be purchased in batches of 1, 3, 5, or 10. You can reach out to any LinkedIn member you’re not connected to by clicking ‘Send InMail’ buttonNote: InMail feature is not be available for reaching out to a LinkedIn member who has opted-out from receiving an InMail messages.©2013 LinkedIn Corporation. All Rights Reserved. 2
  • 3. In what situations should you use InMail? Consider using InMail when you need to reach out to… – Passive candidates you may want to hire – Sales leads you may want to open up new sales opportunities – Subject matter experts you may want to approach for their knowledge – Decision makers you may want to start new business conversations – Executives you may want to get connected professionally In short, InMail is a powerful tool for reaching out to people of your interest whom you’re not connected to on LinkedIn©2013 LinkedIn Corporation. All Rights Reserved. 3
  • 4. What are the benefits of using InMail? Direct access: Reach person of your interest directly, even if you don’t know their contact information. Without InMail ? YOU LINKEDIN MEMBER With InMail©2013 LinkedIn Corporation. All Rights Reserved. 4
  • 5. What are the benefits of using InMail? Additional credibility: InMail messages will be associated with your LinkedIn profile, providing your recipient with additional credibility and information about yourself. Your InMail message will appear in following places and will be associated with your LinkedIn profile: • Recipient’s LinkedIn inbox • Recipient’s homepage (as an alert) • Recipients email inbox, for members who have enabled InMail email alert©2013 LinkedIn Corporation. All Rights Reserved. 5
  • 6. What are the benefits of using InMail? Risk free: If your InMail does not get a response in 7 days, InMail credit gets refunded back to your account.©2013 LinkedIn Corporation. All Rights Reserved. 6
  • 7. How do I send an InMail message? Select category of your 2 InMail message Click ‘Send InMail’ button on 1 Profile or Search page Compose your 3 message©2013 LinkedIn Corporation. All Rights Reserved. 7
  • 8. Quick Tips: Getting the most out of InMail message Keep it brief and reference common connections – Messages with 100 to 150 words tend to work best – Start a conversation rather than trying to seal the deal immediately – Leverage your network and common threads to increase your credibility LinkedIn will let you know if you have somebody in common with the recipient©2013 LinkedIn Corporation. All Rights Reserved. 8
  • 9. Quick Tips: Getting the most out of InMail message Check out suggested profiles – See if there are more people you may want to reach out to by looking through suggested profiles David Pearson Tom Adams Richard Jackson There may be people you may also want to reach out to©2013 LinkedIn Corporation. All Rights Reserved. 9
  • 10. More resources InMail Overview Purchasing and sending an InMail InMail expiration and renewal process InMail vs. Introductions Finding your total available InMail credits©2013 LinkedIn Corporation. All Rights Reserved. 10
  • 11. ©2013 LinkedIn Corporation. All Rights Reserved. 11