SELP JOURNAL OF SOCIAL SCIENCE -Editorial board

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SELP JOURNAL OF SOCIAL SCIENCE -Editorial board

  1. 1. Vol . IV : Issue. 17 ISSN:0975-9999 SELP JOURNAL OF SOCIAL SCIENCE (A Refereed Quarterly Journal with ISSN: 0975-9999) MANAGING EDITOR Ms. A.Muthu Tamilarasi, M.A., M.Phil., B.Ed. ASSOCIATE EDITORS Dr. T. Subramanian, Ph.D Dr. K. Krishna Kumar, Ph.D Vidhya Vikas College of Engg & Tech, Tiruchengode Periyar University, Salem EDITORIAL ADVISORY BOARD Dr.S.Ganapathy, Ph.D. Dr.C.Arjunan, Ph.D. Alagappa University, karikkudi Pondicherry University Community College, Puducherry. Dr.T.Jayakumar, Ph.D. Dr.Umesh, Ph.D. Periyar EVR College, Tiruchirappalli Amal College of Advance Studies, Myladi (Kerala) Dr.C.Natarajan, Ph.D. Dr.M.Ragupathy, Ph.D. Dr.K.Pramod Gonchkar, Ph.D. Govt.TRC College of Commerce &Management, Bengaluru (Karnataka) Dr.M.Venkateswarlu, Ph.D. Govt.Arts College, Salem Sri Venkateswara University, Tirupathi (AP) Dr.E.Mubarak Ali, Ph.D. Dr.Srinibas Mahapatro, Ph.D. Jamal Mohamed College, Tiruchirappalli Presidency College, Berhampur (Odisa) Dr.P.Amar Jothi, Ph.D. Dr.Bhor Jayashing, Ph.D. Madurai Kamarajar University, Madurai P.V.P College , Ahmed Nagar, (Maharastra) Dr.N.Kathirvel, Ph.D. Dr.Pranam Dhar, Ph.D. Govt.Arts College , Uthamapalayam West Bengal State University, Kolkatta (WB) Dr.R.Rangarajan, Ph.D. Dr.Rabi Narayan Kar, Ph.D. University of Madras, Chennai University of Delhi, New Delhi Dr.M.Julias Ceasar , Ph.D. Dr.Anurodh Godha, Ph.D. Vardhaman Mahaveer Open University, Kota,(Rajasthan) Dr.Paavin Jayrambhai Patel, Ph.D. Annamalai University, Chidambaram St.Xaviers College ,Palayamkottai Dr.M.Edwin Gnanadhas , Ph.D. Scott Christian College, Nagercoil Shri Shajanand Arts & Commerce College, Ahmedabad( Gujarat ) LEGAL ADVISOR B.N.Suresh Kumar M.A., M.Sc., M.B.A., L.L.B., Advocate, Chennai. SELP Journal of Social Science July - September 2013
  2. 2. Vol . IV : Issue. 17 ISSN:0975-9999 SELP JOURNAL OF SOCIAL SCIENCE Vol : IV (A Refereed Quarterly Journal with ISSN : 0975-9999) July - September 2013 Issue : 17 CONTENT S.No. Title 1. A STUDY ON EXPECTATION OF RURAL CONSUMERS ON DURABLES Page No. Dr.T.Unnamalai 2. 1-6 CHANNEL EFFICIENCY IN MARKETING OF TEA IN IDUKKI DISTRICT P.V Anil, Dr.M.P Mahesh 3. 7-12 E-CRM GOLDEN OPPORTUNITY FOR INDIAN BANKS - A CRITICAL ANALYSIS Dr.C.Mathanakamaraj 4. 13-15 LEARNING FROM EVALUATIVE RESEARCH A DIAGNOSTIC APPROACH Dr. Kankipati Srinivasa Rao 5. 16-19 CREDIT RECEIVABLES MANAGEMENT IN STAINLESS STEEL SALEM R.Leelavathi 6. 20-22 KNOWLEDGE AND AWARENESS ON ROAD SAFETY MANAGEMENT IN CHENGALPATTU RTO DIVISION C.Nedumaran, Dr.T.Ramachandran 7. 23-27 CONCEPTUAL FRAMEWORK OF WOMEN EMPOWERMENT THROUGH SHG Dr.C.Paramasivan 8. 28-35 BRAND LOYALTY OF HORLICKS - A STUDY WITH REFERENCE TO SALEM CITY S.Kavitha 9. 36-40 A STUDY ON CORPORATE LEVERAGE AND SHAREHOLDER VALUE CREATION OF INDIAN TRANSPORT EQUIPMENT SECTOR D.Vijayalakshmi, Dr.Padmaja manoharan 10. 41 - 45 WORKING OF THE PONDICHERRY CO-OPERATIVE MILK PRODUCERS’ UNION LIMITED: AN EMPIRICAL STUDY N. Gunasegari, Dr.N.Periyasami 11. 46 - 50 GENDER IMPACT ON COMMON PROPERTY RESOURCES IN THOTTIYAM TALUK OF TIRUCHIRAPPALLI DISTRICT K.Elango 12. 51 - 56 GREEN MARKETING – A. NEW MARKETING STRATEGY Dr.G.Venkatesan 13. 57 - 59 MARKETING OF HOSPITAL SERVICES S. Gurusamy, Dr. E. Mubarak Ali 14. 60 - 63 EMERGING TRENDS IN AGRICULTURAL GROWTH IN INDIA - ISSUES & CHALLENGES Mr.Kandula Salaiah 15. 64 - 69 EMPLOYMENT GENERATION AND TOURISM SECTOR IN INDIA Dr.Pallavi. S. Kusugal, Dr. S.Nagaraja 16. 70 - 72 A STUDY ON AWARENESS OF HIGHER SECONDARY STUDENTS ABOUT THE WORLD THREATENING VIRAL DISEASES K.Vijaya Rani, B.Kamalakannan 17. 73 - 77 SOCIO ECONOMIC ANALYSIS ON INHABITANTS OF WESTERN GHATS WITH REFERNCE TO TAMILNADU Dr. M. Nazer, MS. Mariam Jenabhar 18. 78 - 83 OPERATIONAL EFFICIENCY OF FINANCIAL INCLUSION IN PUDUCHERRY V. Ganeshkumar, Dr. C. Paramasivan 19. 84 - 88 WORD OF MOUTH COMMUNICATION WITHIN ONLINESHOPING COMMUNITIES P.Murali 20. 89 - 92 A STUDY ON EVALUTION OF EMPLOYEE TRAINING NEEDS IN WEB HOSTING COMPANIES IN COIMBATORE Vasanth.D, G.Siva Kumar 21. 93 - 97 A STUDY ON MARKET ANALYSIS OF PONLAIT DAIRY PRODUCTS IN PUDUCHERRY L.vijayakumar, Dr.R.Krishnakumar 22. 98 - 100 STUDY ON ISSUES AND CHALLENGES OF LEGAL PROVISIONS IN NAVIGATING THE MARINE INSURANCE MARKET Dr.D.Rajasekar SELP Journal of Social Science 101 - 107 July - September 2013
  3. 3. Vol . IV : Issue. 17 ISSN:0975-9999 SELP JOURNAL OF SOCIAL SCIENCE ISSN : 0975-9999 Copy Right Agreement Form The first author must complete and sign on this copy for and submit it along with hard copy, softcopy of the paper & publication fees to the office to Managing Editors, SELP Journals of Social Science, Tiruchirappalli - 21 Author name: ___________________________________________________________ Title: __________________________________________________________________ FURTHER CLARITY THAT: 1. The article is my original contribution and has not been Plagiarized/Copied from any Source/Individual. It does not contravene on the rights of others and does not contain any libellous or unlawful statements and all reference have been duly acknowledge at the appropriate places 2. The articles submitted only to SELP Journal of Social Science and it has not been previously published or submitted elsewhere for publication in a copy right publication. 3. I hereby authorize you to edit, modify and make changes in the Articles/ Research paper to make it suitable for publication in SELP Journal of Social Science. 4. I hereby assign all the copyright relating to the said Article/Research paper to SELP Journal of Social Science 5. I have not assigned any kind of right to the above said Article/Research paper to any other Person/Institute/Publication 6. I agree to indemnify SELP Journal of Social Science against any claim legal and/or otherwise, action alleging facts which if true, constitute a beach of any of the foregoing warranties. Date: SELP Journal of Social Science Signature: July - September 2013
  4. 4. Vol . IV : Issue. 17 ISSN:0975-9999 INDIAN ACADEMIC RESEARCHERS ASSOCIATION (A unit of Selp Trust) 472, Neduncheliyan Salai, K.K.Nagar Trichy, Tamilandu -620012 Mail:iara.selp@yahoo.in,www.selptrust.org Membership Application Form 1. Name : 2. Date of Birth : 3. Qualifications : 4. Subject specialization : 5. Designation : 6. Institutions : 7. Address : (a) Office : (b) Residence : 8. Phone No : 9. Email : 10. Payment details a). Amount b).Bank c).Date Declaration I wish to join as a member of IARA and i abide the rules and regulation of IARA. Date: S IGNATU R E Station: SELP Journal of Social Science July - September 2013

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