Changing Landscape of Data Centers

Changing Landscape of Data Centers Suhas A. Kelkar Head, Innovation & Incubation Lab, BMC India. BITE (BMC India Technology Exchange), Bangaluru, India June 11th, 2009

Agenda Changing Landscape of Data Centers Showcase Example : Cisco UCS-BMC Bladelogic © Copyright 6/18/2009 BMC Software, Inc 2

Changing Landscape of Data Centers Forces causing the change - Disruptive Technologies  Virtualization – VMware Workstation  Xen  vSphere  Cloud Computing orOn-Demand Resources - Applications are becoming more Computation hungry and Storage hungry - Increasingly mobile/remote work force - Economy and cost cutting - Go Green and corporate social responsibility © Copyright 6/18/2009 BMC Software, Inc 3

Data Centers : Agile Virtual machines can be added quickly as compared a physical server. The overall cycle time has gone down significantly Self service provisioning, Application provisioning Public cloud have made resources a commodity and have set new benchmarks in terms of HA and uptime. Changing use cases: Users were comfortable requesting a server and waiting for days/weeks (?) before their request was fulfilled. Now they would expect it to be ready in matter of hours. Can a manual process handle such quick turn around? © Copyright 6/18/2009 BMC Software, Inc 4

Data Centers : Scalability In past growth of data centers was constrained due to availability of space, power and cooling requirements. Applications are becoming even more, - Computation hungry (e.g. Search), - Need more storage (e.g. Facebook) and - Can be dynamic in nature in terms of peak usage (e.g. Amazon before holiday season).. Changing use cases: Instead of managing 100 servers now you are managing 1000 servers. Can you handle the added load on your team? Or, How do you make optimal use of your resources, across your applications through low as well as peak times while increasing overall utilization? © Copyright 6/18/2009 BMC Software, Inc 5

Data Centers : Fungible Severs can be created, parked, reserved and removed from your data center on a much frequent basis. New questions are emerging, - Should you substitute a physical server with a virtual server? - Should you replace/re-provision a server instead of trying to fix a broken one? DR or BCP requirements : Existing DR challenge of configuration consistency across DR sites gets amplified with increasing number of servers Changing use cases: With so many servers coming online and being disposed after use, how do you keep track of it all? Do you allocate resources based on predicted load or actual load? © Copyright 6/18/2009 BMC Software, Inc 6

Data Centers : Utility centric And Service oriented Cisco’s vision for Data Center 3.0 : Real time, dynamic orchestration of infrastructure services from shared pool of virtualized server, storage and network resources! Pay as you go, pay for what you need. Utility centric economics rather than large up front costs. AWS Pricing Cost Savings Example 10 Redundant Servers to handle peak time usage of 1 hour per year, Costs over 3 years • Internal IT total costs $40k-$60k • Amazon Cloud $24 Changing use cases: Servers will get treated like light bulbs. No one worries about a specific bulb but rather about light! Servers like light bulbs become just a resource! © Copyright 6/18/2009 BMC Software, Inc 7

Data Centers : Green IT Over provisioning : One of the main culprits of energy wastage! Wastage estimated at $100 billion per year! Restrained growth: “No more new data centers allowed to be built in London!” Powering one server contributes on an average 6 tons of carbon emissions annually! That’s similar to the emissions from a large car! Energy Costs = $500 per year! BMC is already doing it! - Increased server utilization from 5% to 80%. Packed 17 VMs on each physical server! - Saving $370,000 annually in power and cooling costs, - Will emit 5,300 tons less CO2 each year. Changing use cases: Do you have a plan for going green when your management asks for it? © Copyright 6/18/2009 BMC Software, Inc 8

How to tackle so much change? As an end user you need to be aware of the trends and be ready to adapt Innovation Pyramid As a tool vendor, we need to innovate!! We are innovating at different tiers/levels - Technology Tier : e.g. Virtualization sprawl management - Feature Tier : e.g. Working with one of the large ERP product company to set up a virtual infrastructure self service portal - User Experience Tier : e.g. Pool based resource provisioning, Cisco-BMC Partnership © Copyright 6/18/2009 BMC Software, Inc 9

Hot off the press… © Copyright 6/18/2009 BMC Software, Inc 10

The Cisco Unified Computing System Virtualization Resource Scaling Platform Hypervisor Optimization With Intel Nehalem with VN-Link Dynamic Provisioning Compute Network Platform Platform Unified Fabric with Nexus Series UCS has focused on the intersection points and has developed a unified and virtualized platform that enables resources, memory, compute, network, storage…, to be provisioned and re-provisioned as necessary. © Copyright 6/18/2009 BMC Software, Inc 11

Unified Fabric & Integrated Management SAN LAN LAN SAN Access Switch Switch Switch Management Bladeserver Management Bladeserver UCSM1 UCSM2 Bladeserver 2 HBA Bladeserver 1 Bladeserver 3 HBA Bladeserver 2 OS Apps VNIC OS Apps Hyper Visor Hyper Visor OS Apps VNIC OS Apps OS Apps VNIC OS Apps SAN OS Apps VNIC OS Apps Access Bladeserver 5 HBA Bladeserver 3 4 Bladeserver 6 HBA Bladeserver 4 5 Bladeserver n HBA Bladeserver n n Bladeserver SAN SAN Typical Current Platform New Unified Computing System © Copyright 6/18/2009 BMC Software, Inc 12

The Cisco UCS & BMC Bladelogic In the past, if application needs more memory, it would had to be physically added to the server, assuming server had memory slots available. Else procure and provision new server. With Cisco UCS, you would dynamically change HW configuration via software and allocate new memory Full stack provisioning, right from memory allocation to application provisioning, on the fly in minutes rather than days! Every UCS sold will include an OEM version of BMC BladeLogic to enable the automated provisioning and re-provisioning of the hardware, and software resources! The integration of network, compute and virtualization radically reduces the number of devices requiring setup, management, cabling, power and cooling to reduce site costs – platform costs and (with the inclusion of BMC’s BladeLogic), organizational costs as well. © Copyright 6/18/2009 BMC Software, Inc 13

Cisco UCS with BMC BladeLogic Reduces IT Complexity Full visibility from one console BMC Bladelogic Service Profile Templates automate software configuration set up vs. one-off manual effort Network Simplify and control system admin tasks with Compute role-based access controls VM’s Automate movement of workloads to meet Storage changing demand patterns and performance spikes UCS Automate discovery and population of configuration information to CMDB(s) Turnkey solution that is pre-built, tested, and Event reporting and incident diagnosis through serviced as an integrated product built-in Cisco management software © Copyright 6/18/2009 BMC Software, Inc 14

Data Center Cabling Masterpieces…. :) The IT department will still own and control the assets; but their role will evolve from the physical deployment of new assets to the logical configuration and provisioning of software defined virtual assets Cisco UCS + BMC Bladelogic solution GA is just around the corner! © Copyright 6/18/2009 BMC Software, Inc Images from Data Center Cabling Masterpieces, http://gizmodo.com/348706/data-center-cabling-masterpieces 15

Web 3.0 and Data Center 3.0 Similarity between evolution of web and evolution of data center Web 1.0 Web 2.0 Web 3.0 Killer Internet User Generated Content Platform As A Service Applications Social Networking, AJAX Lowered Entry Barriers Everyone Can Everyone Can Everyone Can Access Contribute Innovate © Copyright 6/18/2009 BMC Software, Inc 16

Evolution of Data Center (DC) DC1.0 DC 2.0 DC 3.0 • Generic machines stored • Blade servers, VMs • Cisco UCS, Cloud based together in a locked room. • Physical and virtual servers • Physical, virtual servers • Mostly physical servers • Provision time down to and virtual resources • Provision time ~ days hours • Provision time in minutes • User did not have much • Self service provisioning • Dynamic and transparent control on what was in the • Mgmt tools used provisioning server room extensively • Mgmt tools come installed • Very little or no mgmt tools • Data center admin role along with the hardware • Data center admin role more challenging • Data center admin role mostly menial much more sophisticated Everyone Can Access Everyone Can Contribute Everyone Can Innovate © Copyright 6/18/2009 BMC Software, Inc 17

Changing Landscape of Data Centers

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