Blogging and The Learning Professional


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This presentation explains the concept of blogging and how students as well as professionals can benefit from blogging.

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Blogging and The Learning Professional

  1. 1. Blogging For Learning Professionals Parag Shah Adaptive Software Solutions
  2. 2. Agenda <ul><li>What is a blog? </li></ul><ul><li>Why do people blog? </li></ul><ul><li>Why should I read other’s blogs? </li></ul><ul><li>Who’s blogging? </li></ul><ul><li>How do I keep up with them? </li></ul><ul><li>Why should I blog? </li></ul><ul><li>What can I blog about? </li></ul><ul><li>What do I need to know? </li></ul><ul><li>How do I start? </li></ul><ul><li>How do I make my blog popular? </li></ul><ul><li>Are there any best practices? </li></ul><ul><li>Blogging in education </li></ul><ul><li>Monetizing your blog </li></ul><ul><li>All right… now tell me the rest… </li></ul>
  3. 3. What Is Blogging? <ul><li>According to </li></ul><ul><li>&quot;A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.&quot; </li></ul>
  4. 4. OK So What The Heck Is That? <ul><li>Blogging is whatever you want it to be </li></ul><ul><li>It's your space to share your thoughts and expressions with the rest of the world </li></ul><ul><li>Use the power wisely and leave the world in a better state after each blog </li></ul>
  5. 5. Why Do People Blog? <ul><li>To share their knowledge with others </li></ul><ul><li>To promote their work/business </li></ul><ul><li>To make money </li></ul><ul><li>To increase awareness on issues close to their heart </li></ul><ul><li>To change the world – Guy Kawasaki </li></ul><ul><li>All of the above </li></ul><ul><li>Just for time pass… </li></ul>
  6. 7. Why Do I Blog ? <ul><li>To share my knowledge with others </li></ul><ul><li>To help people become better programmers </li></ul><ul><li>To promote my services </li></ul><ul><li>To make money </li></ul>
  7. 9. Some Other Bloggers <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  8. 10. Why Should I Read Blogs? <ul><li>To enhance your knowledge </li></ul><ul><li>To engage with other’s in meaningful conversations and build a network </li></ul><ul><li>To become better at a skill </li></ul><ul><li>To keep up with news </li></ul><ul><li>To keep up with friends </li></ul><ul><li>Because you not have anything better to do… </li></ul>
  9. 11. So Who’s Blogging? <ul><li>Evangelists </li></ul><ul><li>Teachers </li></ul><ul><li>Experts </li></ul><ul><li>CEO’s </li></ul><ul><li>Writers </li></ul><ul><li>Activists </li></ul><ul><li>The unemployed and the bored… </li></ul>
  10. 12. How Do I Keep Up With Them? <ul><li>By visiting their website regularly </li></ul><ul><li>By subscribing to their feeds </li></ul>
  11. 13. How Do I Subscribe To Blog Feeds? <ul><li>By using a blog reader </li></ul><ul><ul><li>Bloglines </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Yahoo Reader </li></ul></ul><ul><ul><li>Your Email Client </li></ul></ul>
  12. 14. Why Should I Blog? <ul><li>To share your knowledge </li></ul><ul><li>To tell your friends (and the world) what you are doing </li></ul><ul><li>To chronicle your evolution </li></ul><ul><li>To build a brand </li></ul><ul><li>Because writing forces you to reflect – That's how I started </li></ul><ul><li>To engage in meaningful conversations with others around the world </li></ul><ul><li>To promote your work/business </li></ul><ul><li>Just for fun… </li></ul>
  13. 15. What Can I Blog About? <ul><li>About your area of expertise </li></ul><ul><li>About what you are learning </li></ul><ul><li>About your thoughts on what’s happening in this world </li></ul><ul><li>About what you do everyday </li></ul><ul><li>About why a certain toothpaste pisses you off… </li></ul>
  14. 17. What Do I Need To Know? <ul><li>How to write </li></ul><ul><li>How to think </li></ul><ul><li>Web publishing basics </li></ul><ul><li>Using the blogging software </li></ul><ul><li>Some blogging concepts </li></ul>
  15. 18. Some Blogging Concepts <ul><li>Feeds </li></ul><ul><ul><li>Really simple syndication </li></ul></ul><ul><ul><li>Atom </li></ul></ul><ul><ul><li>OPML </li></ul></ul><ul><li>Linkback </li></ul><ul><ul><li>Refbacks </li></ul></ul><ul><ul><li>Trackbacks </li></ul></ul><ul><ul><li>Pingback </li></ul></ul>
  16. 19. How Do I Start? <ul><li>Select a topic or area that you are passionate about </li></ul><ul><li>Create an account on a free blogging service or host your own blog </li></ul><ul><li>Start writing (and announce your blog to the universe) </li></ul>
  17. 20. Free Blogging Hosted Services <ul><li>Personal blogs </li></ul><ul><ul><li>Blogger - </li></ul></ul><ul><ul><li>Wordpress - </li></ul></ul><ul><li>Community blogs </li></ul><ul><ul><li>ITVidya - </li></ul></ul>
  18. 21. Paid Blogging Hosted Services <ul><li>Typepad - </li></ul><ul><li>Radio Userland - </li></ul><ul><li>Square Space - </li></ul>
  19. 22. Free Blogging Software <ul><li>Movable Type - </li></ul><ul><li>Wordpress - </li></ul><ul><li>Roller Weblogger - </li></ul>
  20. 23. How Do I Make My Blog Popular? <ul><li>Write stuff that others will find useful </li></ul><ul><li>Engage other bloggers </li></ul><ul><li>Register your blog with blog directories </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Use blogrolling </li></ul><ul><li>Register in blog carnivals </li></ul><ul><ul><li> </li></ul></ul>
  21. 24. Navigating The Blogosphere <ul><li>Technorati </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>Alexa </li></ul><ul><li>Google blog search </li></ul>
  22. 25. Are There Any Best Practices For Blogging <ul><li>Write frequently (at least 1-2 times a week) </li></ul><ul><li>Do not use very formal language… loosen up </li></ul><ul><li>Be Real… do not fake expertise </li></ul><ul><li>Write like you are having a conversation with the reader </li></ul><ul><li>Be ethical </li></ul><ul><li>Link to relevant blog posts </li></ul><ul><li>Keep your posts brief and to the point </li></ul><ul><li>Use images </li></ul><ul><li>Reply to other’s comments on your blog </li></ul>
  23. 26. Blogging Ethics <ul><li>Let me propose a radical notion: The weblog's greatest strength — its uncensored, unmediated, uncontrolled voice — is also its greatest weakness. - Rebecca Blood. </li></ul><ul><li>Only publish those things that you know to be true (if you are not sure… say so) </li></ul><ul><li>While quoting, always link to the source </li></ul><ul><li>Do not plagiarize </li></ul><ul><li>Disclose any conflicts of interests </li></ul><ul><li>Do not suck up to vendors because they have given you free stuff </li></ul>
  24. 27. Blogging In Education <ul><li>Course blog </li></ul><ul><li>Project blog </li></ul><ul><li>Learning journal </li></ul><ul><li>Engage with other learners </li></ul>
  25. 28. Course Blog <ul><li>Use it to define the course </li></ul><ul><li>Use it to announce assignments and tests </li></ul><ul><li>Upload slides on to the blog </li></ul><ul><li>Upload hints, and best practices </li></ul><ul><li>Link to current useful things that are currently happening in the field </li></ul><ul><li>May be complemented well with a newsgroup </li></ul>
  26. 29. Project Blog <ul><li>Use it to define the project and get approvals </li></ul><ul><li>Use it to chronicle the progress of the project </li></ul><ul><ul><li>Explain what you did </li></ul></ul><ul><ul><li>Explain what problems you faced </li></ul></ul><ul><ul><li>Explain how you solved them </li></ul></ul><ul><li>Pubish your final project on the blog </li></ul><ul><li>Convert the blog into a thesis? </li></ul>
  27. 30. Learning Journal <ul><li>Write about what you are learning </li></ul><ul><ul><li>Read about the topic </li></ul></ul><ul><ul><li>Think about various aspects... </li></ul></ul><ul><ul><li>Make connections to other things you have already learned </li></ul></ul><ul><ul><li>Express your thoughts </li></ul></ul><ul><ul><li>Engage friends and other students in conversations </li></ul></ul>
  28. 31. Engage With Other Learners <ul><li>Excellent for foreign language courses </li></ul><ul><li>Excellent for geography </li></ul><ul><li>Excellent for history </li></ul><ul><li>Excellent for journalism </li></ul><ul><li>Excellent for management </li></ul><ul><li>Excellent for sciences </li></ul>
  29. 32. Monetizing Your Blog <ul><li>Stuff that will help you earn $28.65 </li></ul><ul><li>Advertisements </li></ul><ul><ul><li>Google Adsense </li></ul></ul><ul><ul><li>Yahoo advertising </li></ul></ul><ul><ul><li>Text links </li></ul></ul><ul><li>Referrals </li></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><li>Chikita eMiniMall </li></ul></ul><ul><li>Sponsorships </li></ul><ul><li>Donations </li></ul><ul><li>Free stuff </li></ul>
  30. 33. But It's Not Just About Monetization <ul><li>It's also about </li></ul><ul><ul><li>Personal satisfaction </li></ul></ul><ul><ul><li>Making a difference </li></ul></ul><ul><ul><li>Building your personal brand </li></ul></ul>
  31. 34. The Celebrities <ul><li>Technorati top 100 </li></ul><ul><ul><li>Engadget </li></ul></ul><ul><ul><li>Life hacker </li></ul></ul><ul><ul><li>Guy Kawasaki </li></ul></ul><ul><ul><li>Joel Spolsky </li></ul></ul><ul><ul><li>Kathy Sierra </li></ul></ul><ul><ul><li>Steve Pavlina </li></ul></ul><ul><ul><li>Doc Searls </li></ul></ul><ul><ul><li>37 Signals </li></ul></ul>
  32. 35. You Do Not Have To Be A Celebrity <ul><li>Write for yourself </li></ul><ul><li>Write for a niche audience </li></ul><ul><li>But write what is meaningful </li></ul><ul><li>Change yourself </li></ul><ul><li>... and the world </li></ul>
  33. 36. JFK Would Have Said <ul><li>Ask not what blogging can do for you, ask what you can do for blogging. </li></ul>