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  1. 1. Industrial Credit & Investment Corporation of India Presentation on Principles of Management October 16, 2011
  2. 2. Presented by: Prathamesh Parab Mahesh Damani Yogendra Wagh Poonam Gawde Sadanand Inamdar Bharat Mohite Ramaraj Venu
  3. 3. AGENDA  Introduction  Awards & Rewards  Vision  Managerial person of the ICICI  ICICI Group of Companies  Organisation Structure  Management Style  ICICI Strategy for Managing future challenges  Vision for 2015 India  Going Forward 3
  4. 4. INTRODUCTION  ICICI Bank was established in 1994 by the Industrial Credit and Investment Corporation of India, an Indian financial institution, as a wholly owned subsidiary.  The parent company was formed in 1955 as a jointventure of the World Bank, India's public-sector banks and public-sector insurance companies to provide project financing to Indian industry.  The bank was initially known as the Industrial Credit and Investment Corporation of India Bank, before it changed its name to the abbreviated ICICI Bank. The parent company was later merged into ICICI Bank.  ICICI Bank acquired the Bank of Madura Limited in an all-stock deal in 2001, and sold additional stakes to 4 institutional investors during 2001-02.
  5. 5.  In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.  Now ICICI is the India's second-largest bank with total assets of Rs. 4,062.34 billion (US$ 91 billion) at March’2011 and profit after tax Rs.51.51 billion for the year ended march’2011. The Bank has a network of 2,535 branches and about 6810 ATMs in India and presence in 18 countries including India.
  6. 6. AWARDS & REWARDS •              India's Most Trusted Service Brands" by Brand Equity, ICICI Bank won the Best Local Bank – Gold by Trade Awards, UK ICICI Bank was awarded The Asset Triple A Awards, Hongkong Best Domestic Transaction Bank (India) For 6th consecutive year won the Best Domestic Trade Finance Bank (India) First Bank in India to launch website - 1996 First Bank in India to launch Internet Banking - 1997 First Bank in India to launch online bill payment-1999 Only Bank in India with million online customers Tie-ups with 50 utilities for online payments Talks with state governments/ municipalities to facilitate egovernance Best e-Commerce Bank (India) Best SME Bank (India) ICICI Bank brand to figure in the BrandZ Top 100 Most Valuable Global Brands Report 2011 6
  7. 7. VISION  Our goal is to be a truly universal bank - Ms.Chanda Kochhar MD and CEO ICICI Bank  Sustained double-digit growth is a certainty going forward -Mr.K.V.Kamath,Chairman,ICICI Bank.  ICICI Bank and American Express Global Network Services will Launch IC  Amalgamation of Bank of Rajasthan Ltd. with ICICI Bank Ltd.  ICICI's Go Green initiatives to save 30,000 trees in 2011-14 7
  8. 8. MANAGERIAL PERSON OF THE ICICI  K.V.KAMATH The Chairman of Infosys Technologies, the second-largest IT services company in India, and Non-Executive Chairman of ICICI Bank, India's largest private bank. Mr. Kamath served as ICICI Bank's Managing Director and CEO from May 1, 1996 until his retirement from executive responsibilities on April 30, 2009.[1] Moreover, Mr. Kamath is currently an independent Director of Houston-based oil services company Schlumberger and Indian pharmaceutical Lupin.  KALPANA MORPARIA Kalpana Morparia from ICICI', she surprised many when she moved from ICICI Bank after thirty three long years to financial services firm JPMorgan. Morparia now leads all the various businesses and services of JP Morgan in India. The tough boss (though she believes otherwise) who is a regular on all the woman power rankings, doesn't believe in the glass ceiling, preferring to let her work talk for her. 8
  9. 9. • ICICI GROUP OF COMPANIES ICICI Bank •ICICI Venture Personal or Global Private Banking NRI Banking & Mobile Banking Wealth Management Corporate Banking Business Banking  ICICI Prudential Life Insurance Company Insurance  ICICI Securities Dmat Services, Treasury & Custody Retail Institutions  ICICI Lombard General Insurance Company CAR Insurance  ICICI Prudential AMC & Trust Internet Banking Filing Tax Returns & Payments Fund Manager ICICI Direct Investments & Cards Business Mutual Funds FX Management ICICI Foundation Loans, Accounts & Deposits – Personal & Home Loans Disha Financial Counselling Advisory & Consultancy Services Asset Management Services • • • 9
  11. 11. MANAGEMENT STYLE • • • • • • • • • • • • • • Introduced concept of branding in the Indian banking industry Process, People and Physical evidence – brought to life by ICICI Product Innovation Introduction of DSA’s and DST’s Unleashed the power of the internet To focus on retail banking as a driver for growth Comprehensive data centre availability & data protection solutions Focus areas of marketing effort Target marketing and customer acquisition Share of wallet Channel strategy and management Relationship management and database marketing Product development & innovation Credit approval
  12. 12. ICICI STRATEGY FOR MANAGING FUTURE CHALENGES • Differential marketing Strategy • Product Promotion • Distribution Strategy • Public Relation • Development Banking in India • Small & Medium Enterprises- Service & Delivery • More focus on Online Products • Smart card solution for Farmer Service Center • Social Initiatives
  13. 13. DIFFERENTIAL MARKETING STRATEGY • Tailors its marketing campaigns to meet the needs of its target prospects • Creates differentiated product offering for different segment • Use of technology in tracking customer segment
  14. 14. DISTRIBUTION STRATEGY • • • • • Cross selling of products as a major area of focus Creation of concept of DSA (Direct Selling Agent) Creation of concept of DST (Direct Selling Team) Effort on the part of the bank to reach the customer rather than waiting for the customer Use of internet, mobile, ATM’s and other technological device to reach and serve the customers
  15. 15. DEVELOPMENT BANKING IN INDIA      Priority Sector in India  Low capitalisation and limited assets  Geographical diversity  Non accessibility to credit history  Cyclical fund requirement and high commodity risk  Informal sector and uncorporatised  High dependence on Govt. support/ subsidies Poor financial disclosure on account of tax issues Product lead approach for each sector  Small and Medium Enterprise (SME)  Agriculture and Micro Finance  Community Banking  Internet and Electronic Banking Branch remote approach Central processing centers enable optimum monitoring 15
  16. 16. SMALL & MEDIUM ENTERPRISES- SERVICE & DELIVERY box point High value cash transactions Logging requests Call centre Branch Processes all trade related requests for a city Information Drop Trade finance factory Handles exceptions Cross sells Monitors accounts Account/ Relationship manager Customer Credit factory For all transactions except high value cash ATM Processes all pure credit related requests Information Provide support Logging backbone for all transaction requests requests Services RPC/CPC doorstep “Processing centres*” deliveries Internet 16
  17. 17. ONLINE PRODUCTS Bill Junction Utility bill payments Pay Seal electronic payment system Corporate Infinity online transfer/ settlement system e-banking in ICICI ICICI Markets online FX, Debt, SME Portal ICICI Direct and ICICI Select 17 Business Multiplier web interface
  18. 18. SMART CARD SOLUTION FOR FSC Merchant Store Input • Credit • Debit • e-purse Bank Account/ Credit History Farmer Service Center Output Sale Collect Money Online update of Bank accounts 18
  19. 19. SOCIAL INITIATIVES – ICICI COMMUNITES   Give Online: On-line donation channel  Retail donors can donate to specific initiatives across India  100% of donations reach the initiative  Prompt feedback on utilization of grant  Rs. 11.5 million towards Gujarat Earthquake Shop the Cause: On-line shopping mall  Over 100 exquisite hand crafted products available  The only facility of its kind available to non-profits in India 19
  20. 20. PRODUCT PROMOTION STRATEGY  Aimed at generating sales  Communicate s product features and benefits  Mainly through print media  Point of purchase  Advertising
  21. 21. VISION FOR INDIA 2015     Drawn as per the UN Model Law for IT World wide Legal recognition to  Electronic records  Electronic contracts  Digital signature World wide Appointment of certifying authority and controller  Issuer of public and private key  Controller - repository of all the signatures e-Governance- Filing of documents in e-form 21
  22. 22. GOING FORWARD Call Centre 4% ATM 51% Internet 4% Branch 41% Call Centre 6% Internet 5% ATM 67% Apr 2010 22 Cops 7% March 2011 Branch 55%