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This presentation is about a paper called "Why is my car less mine: The emergence of user-led business models and insights from the Italian carpooling market". The work contributes to the existing user-led business model innovation literature providing a theoretical framework of nine key-points a firm should look at while implementing such kind of business model. In order to understand the role of these elements in user-led innovations, we analyse an example considering a new emerging phenomenon, carpooling, focusing on what is happening in the Italian market and how the key players are structuring their business models.
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