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Claves   Market Check
 

Claves Market Check

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The objective of this research study is to support the client in their international business

The objective of this research study is to support the client in their international business
development strategy regarding the product market in Argentina.

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    Claves   Market Check Claves Market Check Presentation Transcript

    • MARKET CHECK ANALYSIS PROPOSAL
    • AGENDA - Objectives 3 - P j t solving Project l i 5 - Tentative report content 8 - Methodology 10 - Time frame 11 - Background 12
    • OBJECTIVES The objective of this research study is to support the client in their international business development strategy regarding the product market in Argentina. To fulfill this requirement we propose to carry out a MARKET CHECK that analyzes the Argentine market covering different areas: ‐ Market size and segmentation g ‐ Determine market attractiveness and potential ‐ Product analysis ‐ Identify and characterize major companies operating on the market ‐ Competitive environment on the market ‐ Competitors strategy ‐ National production / imports share ‐ Presence on the market of international competitors
    • OBJECTIVES – Cont. ‐ Regulations and certification requirements for the product in Argentina ‐ Identify distribution channels for the product y p ‐ Analyze market prices for the product ‐ Identify market trends and structure ‐ Identify business opportunities ‐ Industrial users segmentation ‐ Understanding demand requirements regarding the product
    • PROJECT SOLVING – MARKET CHECK MARKET CHECK Product analysis PRODUCT MARKET IN  Analysis Competition analysis ARGENTINA Customer analysis Market size and structure Competitive environment Key market drivers
    • PROJECT SOLVING – MARKET CHECK – Cont. ‐ First assessment about potential    market attractiveness Information Executive summary ‐ Market potential ‐KKey market trends and growth k tt d d th ‐ Market size – value and volume ‐ Market segments ‐ Import and exports analysis Product analysis ‐ Product regulations and certifications ‐ Product registration requirements Product registration requirements ‐ Import duties and taxes Analysis ‐ Larger pla ers on the market Larger players on the market ‐ Market share by company ‐ Competitors revenue Competition analysis ‐ Competitors strategy and portfolio p gy p ‐ Product pricing ‐ Market trends
    • PROJECT SOLVING – MARKET CHECK – Cont. ‐ Distribution channels ‐ Customer segmentation by industry (share) Customer analysis ‐ Profit margins in distribution channels Analysis B2B & B2C ‐ Market trends  ‐ Business opportunities ‐ Guarantees requirement for the product Guarantees requirement for the product
    • REPORT CONTENT EXECUTIVE SUMMARY Summary regarding the most important characteristics of the product market. Key market issues basic information market size and market segments importance key issues, information, importance, industry players. Major trends regarding the market, growth for key demand segments. PRODUCT ANALYSIS – MARKET ANALYSIS Market size for the product in Argentina. Market segmentation. Short, medium and long  term trends for the market. Business opportunities and attractiveness for the different  market segments. Key variables for market development and evolution. Imports share on  market segments Key variables for market development and evolution Imports share on the market. Imports trends.     PRODUCT ANALYSIS – REGULATIONS AND TAXES Regulations for the product imports in Argentina. Certifications required for distributing the product. Other product regulations. Import duties and taxes.
    • REPORT CONTENT – Cont. COMPETITION ANALYSIS – PLAYERS AND SHARES Identification of the larger players on the market. Competitors revenues and market share per company. M t i h Most important di t ib ti t t distribution channels. I h l Importers and d t d domestic ti manufacturers. Analysis of the key players and potential for the entrance of new players to the market. Presence of international competitors. COMPETITION ANALYSIS – STRATEGY Major players strategy and portfolio. Product pricing. Key success factors. Competitive products. Product distribution strategy. Key players strengths and weaknesses. CUSTOMER ANALYSIS – B2B & B2C Distribution channels. Profit margin in distribution channels. Distribution strategies by market leaders in the product. Market trends and business opportunities. Key distributors. Customer segmentation, key industrial segments that utilize the product (for g , y g p ( products that are not destined for final consumers).
    • METHODOLOGY Market size and competitive environment Estimates  Quantitative  Quantitative Secondary  Secondary Qualitative  Qualitative from  f Market  M k data from  data from  information  previous  trends and  trade  desk  from trade  CLAVES  estimates interviews research interviews reports Trade interviews – Key  Trade interviews – Secondary sources players on the market players on the market Chambers and associations Chambers and associations • National statistical office • Competitors companies • Industrial chambers • Custom statistics • Distribution companies • Certifications and regulations  • Industry reports • Companies participating on the  offices • Internal databases value chain of the sector. • Industry specialists • Trade press • Reports done by CLAVES
    • TIME FRAME FOR PROJECT PHASES Interviews  Project  Desk  Estimates and  (contact and  Final report planning research final figures  interviews)) 2 weeks 5 weeks 11 weeks 4‐5 weeks 2‐3 weeks Activity 1 2 3 4 5 6 7 8 9 10 11 Project planning (final objectives definition) Project planning (final objectives definition) Start up desk research / secondary sources Start up trade interviews contact process Interviews with key players on the market and experts Market analysis and final figures estimates Final report Meetings with the client
    • BACKGROUND Some of C L IEtailored research projects S A D -H O C our N T E S D E IN V E S T IG A C IO N E customers H A B N -A M O R B A N K C T I m ó vil M O LIN O S R IO A C E R O S Z A P LA C U S E N IE R M O N S A N T O A R G E N T IN A A C IN D A R D EB IS F. S E R V IC E S M .T . M A J D A L A N I A G A A R G EN TIN A S A D O C TH O S S A N ES T L E A G EA SA D U P O N T A R G EN TIN A N O R TH L A N D A G R EV O EM B A J A D A D E L B RA S IL O .S .P .I.A . ALBA EN R E POLCHEM SA A L B A C IA S EG U R O S ES K A B E S A P R IN L IFE A L C A T EL ES N A O L A P R O D U C TO S R O C H E S A A L P A RG A TA S A L U A R ES S O S A P A P U B L IM EN S A AMANCO ES T A B . S A N IG N A C IO R E V IS TA N E G O C IO S A M EC O S A FIP L A S T O S A R O B ER TO L EIV A A S S . A N D R EA S O M M ER FM G U S .C . J O H N S O N & S O N C B A G LE Y SA FR IG O R IFIC O L A M A R SADE B A N C H IL E FU N D . D E E M P R E S A S S A N O FI B A N C O D E G A L IC IA GASNOR S C A N IA A RG EN TIN A B A N C O D E V A L O R ES G EC A L S TH O M SCAVONE HN OS B A NCO D EL SUD G OOD YEA R S C H E R IN G -P L O U G H S A B A N C O Q U IL M ES S A G R A D IE N T E S EC Y T B A N C O T O R N Q U IS T G RUPO SOLDATI S IE M EN S S A BAP IC E S TR A TEL B A RUG EL AZULA Y IN A R Q . C O N S T . S A S U E V IA S E G . D E V ID A B .B .S . JP M ORG AN TE L IN T A R B .E.A .L . J U A N R IZZ O TE R R A B U S I-N A B IS C O B L O O M B ER G K EN TU C K Y TH E W E S T C O M P A N Y B ODEG A S CHA ND ON K L O C N ER , H O L S TE IN ,S EITZ TO S H IB A S A B G A S . L U C IO A R IZ U L A B O R A T O R IO S R O N TA G TR ES C R U C E S B R A G A M EN EN D EZ L EIV A A S S O C IA TE S U N IL EV ER D IV C IC A B S . A S . T EL E V IS IÓ N L EO N ES D E B L EEK V A P L A S S A / M A R Q U IE B U L L R IC H M ER C . C A P . L EV ER V IC E N TE R O D R IG U EZ M A R T IN E Z C A B O T A R G EN T IN A L U C E N T TE C H N O L O G IE S Y O U N G & R U B IC A M C A R L O A N D R EA B IZ Z O ZZ ER O L U N C H E O N T IC K E TS YPF C IA . Q U IM IC A M .H ER E D IA C IC A N S A M A R Q U IE S A C IG N A A RG EN TIN A S A M A S IS A S A C ITIB A N K N .A . M A S S A L IN P A R TIC U L A R E S COOP G RA L A LVEA R M E TA L P A R C O R A N D ES M EYER & M EYER D. C O R C EM A R M E Y E R A C TIO N M A R K . C O S T A S A L G U ER O M IN ET T I
    • BACKGROUND – Cont. 3M A R G EN TIN A A R G EN CA R D B A N C O M ED EFIN C M Y CO N SU LTIN G A . Y L. D ECA R OLI A R G EN TIN A EM P R ES A R IA BANCO MORGAN C .A .S .A . I S S E N B E C K A .P .S . A S C EN S O R ES O TIS B A N C O M U N IC IP A L D E LA C .C .B .A . A .V . Y A S O C . A S O C . D E C O O P ER A TIV A S PLA TA C .E .P .A . A B B O T LAB O R A TO R IES ARG. B A N C O P R EV IS IO N S O C IA L C A B A Ñ A S Y ESTA N C IA S A R G EN TIN A LTD A. B A N C O Q U ILM ES SANTA ROSA A C C IO N M ED IC A A S O C IA C IO N M U T U A L B A N C O R O TH S C H ILD C A B O T A R G EN TIN A A C E R O S P A R A N A (G R U P O SANCOR B A N C O SU P ER VIELLE SO C C A D IP SA TEC H IN T) A S O C IA C IO N B A N C A R IA G ENER A LE CA M EA A C IN D A R AVON B A N C O TR A N S A N D IN O C A M IS A A G R IC O LA SA N JU A N B .E .A .L . B A N ESTO B A NCO SHA W CA NTER A S CER R O NEG R O A G RO EX POR T B A G LEY B A N KER S TR UST CA NTER A S M A LA G UEÑO AGROCOM B A LPA LA B A N Q U E N A TIO N A LE D E C A R G ILL AG ROJUM B O B A N C A N A ZIO N A LE D EL P A R IS C A R LO S M A IN ER O AGROMAR LAVORO BASH CA RTAN AG ROM ETAL B A N C O A S FIN BASF CA SA R ES G REY Y A SOC. A G RO VER D E B A N C O C A R LO S P ELLEG R IN I B A YER A RG EN TIN A CEFR A N A G UA S TRA FUL B A N C O C I U D A D D E B S .A S . B EA R S ER VIC E CEM E NTO S A VELLA NED A A G U IA R Y C IA . B A N CO CO M A FI B EN ITO R O G G IO CEM ES A G U ILA S A IN T B A N C O C O M ER C IA L B IO LIV E C EM IC A G UIR R E G O N Z A LEZ IS R A ELITA B LA IN S TEN CENCOS UD P EIR A N O B A N C O C O N TIN EN TA L B LO O M B ER G FIN A N C IA L C EN IT C IA . D E S EG U R O S AKAPOL B A N C O C O O P ER A TIVO D E M A R KETS CENTE NER A AKZO NOBEL CA SER OS B O B R O VSK Y & IEZ Z Y C O N S . CENTR O M ED . STA . FE ALBA BA NCO D E BOSTON B O D EG A S Y V IÑ ED O S C EP A S A RG EN TIN A S A L C A T E L -T E C H I N T B A N C O D E C H ILE PEÑA FLOR C ER V EC ER IA Y M A LTER IA A LC O N LA B O R A TO R IO S B A NCO D E VA LOR ES B O D EG A S Y V IÑ ED O S Q UILM ES A R G EN TIN A B A N C O D E LA P C IA . D E LEO N C IO C ER V EC ER IA B IEC K ER T A LFA CA R B UENO S A R IZ U C IC A A LG O D O N ER A V IN C A A IR ES BODEG AS CHANDON C ID EF A R G EN TIN A ALM AD E B A N C O D E C R ED ITO B OD EG A S LOP EZ C IN B A A LPA RG A TA S A R G EN TIN O B O EH R IN G ER IN G ELH EIM C IR C U LO M ED IC O A LPESCA B A NCO D EL CHUB UT B O N A FID E C ITIB A N K A LTO PA LER M O B A NCO D EL SUD B O O Z -A L L E N & H A M I L T O N C ITIC O R P EQ U ITY ALTO PARANA B A N C O FEIG IN B O S TO N IN V ER SO R A D E IN VES T M EN T A LLEND E Y B R EA B A NCO FR A NCES VA LOR ES C ITR IC O LA C O R R EN TIN A AMOCO B A N C O G A L I C IA Y B U E N O S B R A GA M ENEND EZ C O C A C O LA A RG EN TIN A AMPRI A IR ES B U EN O S A IR ES C A P ITA L C O LO R IN AMSA B A N C O G R A L D E N EG O C IO S PA R TNER S C O M P A Ñ IA A R G EN TIN A D E A N D IN A D E A LIM EN TO S B A N C O H IP O TEA C A R IO B U EN O S A IR ES A L PA C IFIC O TELEFO N O S A N G EL ESTR A D A N A C IO N A L B U EN O S A IR ES IM P O R T A N D C O M P A Ñ IA C ER VEC ER IA S A N T I C I P A R A FJ P B A N C O IN TER FIN A N Z A S EX POR T U N ID A S (C H IL E) AOKI B A N C O LIN IER S B U N G E & B O R N C O M ER C IA L C O M P A Ñ IA C N S U LTO R A D E ARCOR B A N C O LO S TILO S B U N G E & B O R N O LEA G IN O S O IN V ER S IO N ES A R D ENNES B A N C O M A R IVA B YK LIP RA N D I C O M P A Ñ IA C O N TIN EN TA L
    • BACKGROUND – Cont. C O M P A Ñ IA D E S EG U R O S LA EN TEL C H ILE I .C .I . D I V I S I O N A G R I C O L A L A O X IG EN A (A IR L IQ U ID ) ESTR ELLA E S C R I B A N I A J .M . A G O S T A IG G A M LA VASCONG ADA C O M P A Ñ IA G EN ER A L D E ES M IN S A IG U A Z U C IA . D E S EG . LA A R R O C ER A A R G EN TIN A C O M B U S TIB LES ESNA OLA HNO S. IM D EC LA B O R A TO R IO A R G EN TIA C O M P A Ñ IA Q U IM IC A EST. M O D EL O TER R A B USI IM P S A T LA B O R A TO R IO S A N D O Z A R G . C O M P A Ñ IA S A S O C IA D A S ES TA B LEC IM IEN T O LA S IN D U S TR IA S A U S TR A LES LA B O R A TO R IO R O EM M ER S PETR OLER A S M A R IA S IN FU P A LA B O R A TO R IO M ED EX C O N S EJO D E IN VER SIO N ES ES TA N C IA S U N ID A S D EL S U D I N G .M A C C A R O N E LA B O R A TO R IO S B A G O B U R S A TILES ES TU D IO SZ EK ELY EM P R EN D IM IEN TO S LA B O R A TO R IO S R O N TA G CO NSEJO FED ER A L D E EX P R IN TER B A N C O IN G . Y R EF. S A N M A R TIN D EL LA B O R A TO R IO S A M S TR O N G IN VER S IO N ES ` FELCOM TAB ACAL LA CTONA C O N S T R U C C I O N E S L A P LA T A FER R O S ID ER IN G EN IER IA TA U R O LA M IN A C IO N B A S C O N IA C O N S TR U C C IO N ES C IVILES FID EC O IN G EN IO R IO G R A N D E LA U R O LIV IC O LA Y ARAGON FIN A N S U R IN M O B ILIA R IA B U LLR IC H V ITIV IN IC O LA C O R P O R A C IO N C E M EN TER A FIN C A FLIC H M A N IN P O P A R LA U TR EC P U B LIC ID A D ARG. FLENI IN S T. C O N S TIT U Y E N TE LECCORP CO STA SA LG UER O FLETCH ER CHA LLENG E IN S T. A R G . D EL LED ESM A C R ED IT LY O N N A IS FO R M IC R U Z D IA G N O S TIC O LEIV A A S S O C IA TES A R G EN TIN A FOR TU NA IN S T. S ID U S (IN G LA TER R A ) C R H SU D A M ER IC A N A FR A N CE TELECO M I N S T .S E R V .S O C . P A R A E L LEVER Y A S O C IA D O S CH A ÑA R ES H ER R A D O S FR IB E PER SONA L D E SEG . LIFE C H EM IC A L B A N K FR IG O R IFIC O FR IA R IN TER A M ER IC A N A S EG U R O S LIQ U ID C A R B O N IC C H O C O LA TES B A R ILO C H E FR IG O R IFIC O M ER C O S U R IN V ER S O R A D & S A R G EN TIN A D A N O N E IN T ER N A C IO N A L B . FR IG O R IFIC O R A FA ELA IP A K O LO M A N EG R A D EC A VIA L FR IG O R IFIC O R IO S EC O IS A U R A LU C C H ETTI A R G EN TIN A DECKER FR IG O R IFIC O R IO P LA TEN S E IV A S A LU IS S O LIM EN O DEKALB FR IG O R IFIC O TR ES C R U C ES IV ES S M . H ER ED IA Y C IA . D EPFLE FUND . EM PR ESA S PA R A LA J. W A LTER TH OM PSON MAGNA DEVOTO EX C ELEN C IA J. LLOR EN TE M A S IS A A RG EN TIN A D IN A M EX C H ILE G Y M (W A R N ER LA M B ER T) J .S . D A N I E L E M A S S A LIN P A R TIC U LA R ES D IS C O G A LENO JP M ORG AN M ASSERA D IS P R O FA R M A G EN ER A C IO N S EG . D E V ID A JU A N M IN ETTI M A STELLON E HNO S. D IS TR IB U ID O R A G LA SU R IT D E A RG EN TIN A JUM BO M C K IN S EY & C O . M ETR O P O LITA N A G OODYEAR JUNCA D ELLA M EA D P A C K A G IN G D O CTH OS G R A C E A RG EN TIN A K EN TU C K Y FR IED C H IC K EN M ED IC IEN DOSUBA G R A FA KOKOUR EK M ED IC U S D O W Q U IM IC A A R G . GRUPO AURORA L. J. RAM OS B R OKER M ED IC H EC K D U P O N T A R G EN TIN A G U IP EB A L .A .F . B U R Z A C O M ER C A D O A B IER TO DYCASA H A A R M A N N Y R EIM ER LA LA C T EO M ERCOZUCAR E. D A N ER I H A R TEN EC K LO P EZ Y C IA L A P A T A G O N I A C IA . A R G . D E M ERCHANT BANKERS ASOC. ELA B O R A D O R A A RG EN TIN A H O SP ITA L B R ITA N IC O SEG UROS M ILK A U T D E CER EA LES H O SP ITA L A LEM A N LA PA U L IN A (A B O L IO Y M IN ER VA EM B OTELLA D O R A N OR O ESTE HUAYQUI R UB IO ) M IN ET TI Y C IA . EM EG E I .B .M . A R G E N T I N A LA VA C H ER IE M I N I S T .D E R E L A C . EN COT ESA I .C .E . LA P LA T A C E R EA L C O . EX TER IO R ES Y C U LTO
    • BACKGROUND – Cont. M I N I S T .D E E C O N .D E L A P R O V P H ILIP S A R G EN TIN A SCHOELLER + CAB ELM A TIS S U C EL D E M END OZA P IN D A P O Y SEA G R A M A RG EN TIN A TOP A ND B EST M I N I S T .D E E C O N . D E L A P R O V P IS TR ELLI, D IAZ Y S EC R ETA R IA D E G A N A D ER IA TO R IB IO A C H A VA L D E EN TR E R IO S A S O C IA D O S Y A G R IC U LTU R A TO S H IB A C O R P O R A TIO N M IR O T P LA STICO S A R EN A LES S EC R ETA R IA D E TO TA LM ED IC A M O LIN O H A R IN ER O S A N P O LISU R TRA NSPORTES TR A D IN S A N IC O LA S P R A X IS M ED IC A SH ELL CA PSA TR ANSPOR TAD OR A G A S D EL M O LIN O S C A Ñ U ELA S PRODUCTOS STA NI C T I M ó v il NORTE M O L IN O S R IO D E L A P LA T A P R O P U LS O R A S ID ER U R G IC A SIA P BA T R U P A N (C H IL E) M O V IC O M QUADRUM SIEM EN S UD D EHOL M M U N IC IP A LID A D D E LA Q U A LITA S SIN TEP LA ST U N IB O N PLA TA Q U IM ICA ESTR ELLA S O C IED A D C O M ER C IA L D EL U N IO N G A N D A R EN S E NESTLE R . G R A N D IO E H IJO S PLATA U P JO H N A R G EN TIN A NEW FOOD R A G H SA CO N STR UCCIO N ES SOFRAR V IR G ILIO M A N ER A NORTH LAND R A M S E Y S I A S (G R U P O SOL PETROLEO V ITA FO O D S (C H IL E) C O M M U N IC A TI O N S C U S E N I E R U .S .A .) S O M A A S IS T. M ED IC A V IV IR IN C . R EFIN ER IA S D E M A IZ S O S M ED IC IN A V IZ Z O LIN I N U EVA S CR ISTA LER IA S R ESER O S TA FFO R D M ILLER A R G . W ILLIA M M ER C ER A VELLANED A R H O N E P O U LEN C A R G EN TIN A STAR TEL N U EV A S C O N S TR U C C IO N ES R IO B ER M EJO STRAT OKA FAR R O H M A N D H A SS LA TIN O A M . SU D A M ER ICA SEG U R O S O LEA G IN O S A M O R E N O IN C S U IZ O A R G EN TIN A S EG U R O S OMAT S .A . L A N A C I O N S W IFT A R M O U R OM EG A S .A . N I E T O C A R B O S .A S W IS S M ED IC A O M IN T S .A .V .A . ( G A N C I A ) T .T .I . O P ER A C IO N ES ES P EC IA LES S A A B S C A N IA TA Q U IN I O R B IS S A D IA TRA D IN G TEC N O L O G IA TELEC . E O R G A N IZ A CIO N A N C H O R EN A S A EN Z B R IO N ES IN FO R M A TIC A OSDE SAFA C TECPETROL P .E .M .S .A . SAM SUNG TEC H IN T PAMPA S A N C R I S T O B A L C IA . D E 3TELCOOP P A N IZ ZA SEG UR OS TELEC O M A R G EN TIN A PA PEL D EL TUCUM A N S A N A TO R IO S A N TA IS A B EL TELEFO N IC A D E A R G EN TIN A P A P EL ER A D EL P L A TA S A N A TO R IO A N TA R TID A TELIN TA R P A R K E D A V IS SA N A TO R IO M A TER D EI TER M A S D E V ILLA V IC EN C IO PECOM NEC S A N A T O R IO S A N L U C A S (SA N TEX TIL N O R ES TE PENN CON TR OLS IS ID R O ) THE COCA COLA FOR EX POR T P EP S I C O LA A R G EN TIN A SANCOR THE CH A SE M ANHA TA N BA NK PETER SEN, THIELE Y CR UZ SANOFI TH E FIR S T B O S TO N P ETR O LER A A R G EN TIN A S A N SANTA URSULA THE B A NK OF TOKYO JORG E SANTA NG ELO THE EXX EL G ROUP P ETR O Q UIM ICA D E CU YO S A N TIA G O D E C O M P O S TELA TH E B O S TO N IN V ES T M EN T P ETR O Q U IM IC A B A H IA SEG . GROUP B LA NCA SANTO D OM ING O TIA P FIZ ER SCH EA R IN G P LO U G H TIM