Individual Reputation Management

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Individual Reputation Management - Presentation Transcript

  1. Individual Reputation Management
    • Your reputation is not controlled by you…its on the mercy of individuals who has not bothered to talk about you
    • You are a brand …How strong? Depends on how many people are interested in you…
    • In a flat world, people would know you by your online presence.
    • And if you are not there…some one else would be there as your imposter
  2. Who would want to see you there?
    • Your fans would follow you like never before
    • Your family from across the world would keep a track
    • Your colleagues
    • Your neighbors would form an online community
    • Your friends would look for the new development in your life
    • Your batch mates would talk about you
    • Your prospective employer would look for your credential
    • In short, every one you know in your real world, would be present in online world
  3. Stakes are pretty high up there…
    • Citizen journalist is at every corner, with a camera phone
    • Different social media platform has empowered him to broadcast his news like never before
    • Thanks to citizen journalist,
    • By the time you realize, one million people have learnt about various aspect of your life that you would not want to share
  4. What issues do you need to address?
    • Identity theft
    • Integrity/Image
        • Defamatory discussions
        • Unauthorized Association
        • Leaked documents
    • Intellectual property abuse
        • Domain name hacked
        • Diverting traffic in your name
  5. Opportunity
    • The next star would be online star…
  6. Make a specific strategy…
    • Monitor your name
      • Through various feeds
      • On various image search
      • On various blogs and forums for discussions
    • Manage your presence
      • Identify the attributes you want to be talked about
      • Identify the right social platforms
      • Contribute in the intellectual discussions
      • Respond where ever necessary
      • Request friend and colleagues to respond to your post
    • Measure
      • Keep a track on all possible development about you
      • Keep an eye on all kind of write-ups about your industry
      • Audit your presence with the brand image you want to build
    • Control
    • If situation goes out of hand
      • Immediately respond to the message
      • Request the owner of the site to remove the content
      • On a social platform, report about the link
      • Take legal action.
    • Who we are?
  7. Evolution of a full marketing services company Started first blogging channel Commences online media monitoring services Commences online monitoring and competition tracking services Started online media consulting services Started social media marketing and reputation management services. Organized workshop for corporate and individuals Complete social media marketing and consulting solution Online reputation management solutions June, 2006 June 2007 Jan 2008 Feb 2009 Aug.2009 Jan. 2007
  8. Overview of Xponent Marketing Services
    • India’s 1 st online reputation management firm, fully dedicated to ORM and Social Media Marketing
    • Dedicated team of experts working for more than 15 clients
    • 3 offices across India
    Managing Measuring Monitoring New Delhi Mumbai Bangalore
  9. Our vision
    • “To be a dominant player in the area of online reputation management supported by world class people and services ”
  10. Senior management with extensive strategic and operating background with extensive reach Experienced Social media marketers Catering to Distinguished Clientele Online media audit Social media monitoring Social media management Online reputation management Social media marketing Individual reputation builder Across the board services for all kind of MNC’s Focused Advisory Services with a Hands-On Approach Market Leading Industry Servicing Experience (Representative Sub-Sectors) Technology Education Tourism Real Estate & Infra Entertainment Finance Reputation building Experience Across a Broad Range of Industries Experienced Team for Large Array of Products A Full Service marketing services company At Xponent, We Guide Our Clients Through Their Diverse Needs
    • To understand, how we can help you in managing your online reputation, write to us @
    • [email_address]
    • or visit us @
    • www.xponent.co.in
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