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Microsoft Tags for Editorial<br />By Brandy Stemen<br />Emerging Media Product Manager<br />The San Diego Union Tribune<br />
What if?<br />… with the click of a mobile barcode our readers could see live breaking news information, compelling action...
Solution = Microsoft TAG<br />With Microsoft TAG all of this and more are possible.<br />Tag is a free software created by...
Why Mobile Solutions?<br />
Three things your readers never leave home without:<br />Mobile is High touch, High Connection, High Action:<br />Why Mobi...
Why Mobile Solutions?<br />To Reach Today's Audience.<br />For the first time, the internet has surpassed TV as the “most ...
Samples<br />BREAKING NEWS<br />Scan the barcode below with your mobile device to be connected with the latest breaking ne...
Samples<br />Galapagos Tortoise Video<br />Scan the barcode below with your mobile device to see a video<br />Note: zoo vi...
Samples<br />Padres Video<br />Scan the barcode below with your mobile device to see a video<br />
Samples<br />Weather<br />Scan the barcode below with your mobile device to be connected with the latest weather condition...
Samples<br />Book Your <br />Sonoma-Cutrer Tour<br />Scan the barcode below to see the Sonoma-Cutrer website or to tour th...
Samples<br />Connect to Videos<br />Scan the barcode to watch Jeff share his vision of the new U-T<br />
Samples<br />Connect to in Depth Stories<br />Scan the barcode to be linked to another TV story on Signon.mobi website<br />
Samples<br />Join Facebook Conversations<br />Scan the barcode to be linked to our facebook Page, where you can share your...
Statistics<br />See complete Report at: http://www.pewinternet.org/Reports/2008/Mobile-Access-to-Data-and-Information/Data...
Statistics<br />See complete Report at: http://pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx<br />
Reports<br />The Beauty of Microsoft Tag is that it also has a reporting function, where you can track how many “scans” th...
Questions?<br />Feel Free To contact me at any time: <br />
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Sdut Microsoft Tags For Editorial

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presentation demonstrating how Microsoft Tags can be used in Editorial news for the San Diego Union Tribune

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Transcript of "Sdut Microsoft Tags For Editorial"

  1. 1. Microsoft Tags for Editorial<br />By Brandy Stemen<br />Emerging Media Product Manager<br />The San Diego Union Tribune<br />
  2. 2. What if?<br />… with the click of a mobile barcode our readers could see live breaking news information, compelling action videos, or in depth details on the story they are reading?<br />…within seconds readers could share the headline story to their friends on Facebook?<br />…readers could easily enter contests, answer poll questionnaires or join our social networks using their mobile device?<br />
  3. 3. Solution = Microsoft TAG<br />With Microsoft TAG all of this and more are possible.<br />Tag is a free software created by Microsoft that creates a barcode<br />When the printed barcode is scanned with the “Tag Reader” application using a mobile device, the barcode directs the consumer to information<br />The information the “Tag Reader” application displays to consumers is one of these features:<br />To a URL or Mobile Website<br />To Dial a phone number<br />To display a free text message<br />To upload a contact to the mobile device (vcard)<br />No fees to use Microsoft TAG<br />Easy to create a TAG barcode in less than 2 minutes from start to finish<br />Printed barcodes can be reused or redirect changes instantly via the Tag system, so if you want to use a stagnant printed barcode, but change the url in regards to what people see, it can be changed at any time.<br />
  4. 4. Why Mobile Solutions?<br />
  5. 5. Three things your readers never leave home without:<br />Mobile is High touch, High Connection, High Action:<br />Why Mobile Solutions?<br />82% of the U.S. adult population own a mobile device.#<br />San Diego is 2nd in the nation in smart phone usage.*<br />Mobile Internet usage has grown approximately 25% per year over the last three years.†<br />88% of iPhone users access mobile Web approximately five times greater than the average cell phone consumer.<br />Sources: # Pew Internet & American Life Project, *Scarborough Local Market Studies among top 25 DMAs for adult population, Release 2, 2008 (12 months), and 2009 San Diego Scarborough Report, Release 1. †Waves 1-5. Oct. 2005 - March 2009. †*Neilsen Mobile. <br />98% of those are read within 3 minutes<br />94% of all text messages are read<br />44% of people access news via their mobile phones, social media, online<br />
  6. 6. Why Mobile Solutions?<br />To Reach Today's Audience.<br />For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. 04.06.10<br />
  7. 7. Samples<br />BREAKING NEWS<br />Scan the barcode below with your mobile device to be connected with the latest breaking news. 24/7<br />THE WORLD<br />BREAKING NEWS<br />Scan the barcode below with your mobile device to be connected with the latest breaking news. 24/7<br />
  8. 8. Samples<br />Galapagos Tortoise Video<br />Scan the barcode below with your mobile device to see a video<br />Note: zoo video at http://www.sandiegozoo.org/videos/?bcpid=4552241001&bctid=590964785001 must be made mobile capable prior to phone reading.<br />
  9. 9. Samples<br />Padres Video<br />Scan the barcode below with your mobile device to see a video<br />
  10. 10. Samples<br />Weather<br />Scan the barcode below with your mobile device to be connected with the latest weather conditions<br />
  11. 11. Samples<br />Book Your <br />Sonoma-Cutrer Tour<br />Scan the barcode below to see the Sonoma-Cutrer website or to tour the winery<br />
  12. 12. Samples<br />Connect to Videos<br />Scan the barcode to watch Jeff share his vision of the new U-T<br />
  13. 13. Samples<br />Connect to in Depth Stories<br />Scan the barcode to be linked to another TV story on Signon.mobi website<br />
  14. 14. Samples<br />Join Facebook Conversations<br />Scan the barcode to be linked to our facebook Page, where you can share your opinion on this.<br />Join Facebook Conversations <br />
  15. 15. Statistics<br />See complete Report at: http://www.pewinternet.org/Reports/2008/Mobile-Access-to-Data-and-Information/Data-Memo-Findings.aspx<br />
  16. 16. Statistics<br />See complete Report at: http://pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx<br />
  17. 17. Reports<br />The Beauty of Microsoft Tag is that it also has a reporting function, where you can track how many “scans” there are of a single barcode, and view heat maps of where the codes were scanned.<br />
  18. 18. Questions?<br />Feel Free To contact me at any time: <br />
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