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Prospecting & Networking with Twitter


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Learn about ways to use twitter as a social networking tool for your company.

Learn about ways to use twitter as a social networking tool for your company.

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  • 1. Prospecting & Networking with
    Brandy Stemen
    Emerging Media Product Manager
    The San Diego Union Tribune/
  • 2. Today’s Agenda
    What is Twitter?
    How to use Twitter for Business
    How to set up a Twitter Profile
    How to find leads and engage customers
    There are
    registered Twitter users!
    That’s 52 every second every day…
    There are
    new Twitter accounts created every day!
  • 3. Twitter 101- What is it?
    Twitter is a social media application that allows you to communicate by sending a 140 character message to a group of people, or an individual (both privately or publicly)
    The 140 character limitation was devised to make Twitter more compatible with mobile devices
    Daily updates make the difference…
    As many as
    of users update their status every day!
    Not bad in just 5 years…
    Of people have awareness of Twitter
  • 4. Twitter Lingo- know the basics
    Twitter Handle: Also known as a user name. This is the name you select to represent yourself on Twitter
    Follow: You click the “Follow” button on that person’s Twitter Page so their tweets will be shown on your homepage so you know what they are doing
    Follower: A person who has followed you to receive your updates
    Update/Tweet: Each message can be no longer than 140 characters you post your updates in the white text box under “What’s Happening?”
    @reply: A message sent from one Twitter user to another by putting the @ sign before their twitter handle in the body of a tweet
    Hash tag (#): A twitter tagging system used to aggregate the conversation surrounding an event, topic or theme. Hash tags can be easily created by combining a # with a word, or phrase and used as a tag within tweets that is searchable. Example: #sandiego
    Twitter on the go…
    of all Tweets come from a mobile device
    Ask the personalities…
    of all users check Twitter several times a day!
  • 5. 6 ways to use Twitter for business
    Twitter is a relationship-building platform. You can meet potential customers and leads in the same way you would at a networking event or tradeshow.
    You can use Twitter to:
    1. Develop and promote sales products for your territory
    2. Interact with your customer base
    3. Track what your customers are tweeting (talking) about
    4. Create buzz around upcoming special sections or events (using Hash tags, Example: #sdutcollegeprep)
    5. Generate sales leads in your territory
    6. Establish yourself as the expert thought leader in your industry by sharing articles, stats, and marketing information
    1.5 million
    Twitter users follow more than 500 people
    Search and ye shall find…
    There are
    Search queries every second
  • 6. Setting up your Profile
    You’ll need to set up a personal account, but keep in mind that you’ll be using this account for business to:
    Keep your customer base up-to-date on your events
    Promote recent blog articles or news
    Update your customers about products/services
    Give real-time updates about conferences and events
    Act as a liaison to the public for your company
    Expand your business network and make connections
    of all Tweets are in English
    That’s quite a few referrals…
    As much as
    Of traffic comes from outside Twitter
  • 7. Setting up your Profile
    Go to: and click the “ sign up” button
    Select your user name and password
    Note: Your username is very important, this is how people will find you.
    Ideas for Twitter Usernames:
    1. Your full name (JaneMurphy)
    2. A variation of your name (JMurphy)
    3. Combination of your name & company name (SDUTJane)
    4. Combination of your name and industry (UTadvertising Jane)
  • 8. Personalizing your Profile
    Click the “edit your Profile” link to complete your profile by:
    Adding your Photo, Name, Location and link to your Linkedin profile or company website
    Introducing yourself in the “Bio” section, this is your elevator pitch and an opportunity to convince people to follow you back. Consider sharing your company, your position, specializations, and recent projects.
    of users are female
    of users are male
  • 9. Start Tweeting
    Even before you start looking for clients, start tweeting a few things like:
    An Observation: Tweet about what your doing, thinking or feeling (keep it professional)
    What You’re Reading/Watching: post a link to an interesting marketing statistic, news article or professional blog/video
    What Events You’re Attending: share a link to the next conference you plan to attend
    Users like to spread the love…
    of users are likely to recommend a brand they follow to others
    The big boys are busy Tweeters…
    88 of the 100 Fortune Global Companies post daily news & updates
  • 10. Network and Find Sales leads
    To begin building your network you will need to find people to follow. You can find people by:
    Using the Who To Follow Twitter feature choosing topics or searching by keywords
    Using the Hash Tag to find Customers Example: #sandiego #chulavista #del mar
    66% of all questions asked on Twitter have some commercial intent!
    Use Twitter to drive purchases…
    75% of users are more likely to purchase from a brand they follow!
  • 11. Network and Find Sales leads
    Other Things to search for:
    Chambers, Organizations, Groups
    Target Accounts (find out what they are talking about and open your sales pitch with what they are talking about on Twitter)
    Current customers/contacts (Follow them, interact with them via Twitter)
    43% follow a brand on Twitter for special offers/deals
    Early adopters and higher earners…
    30% of Twitter users have a household income of over $100,000!
  • 12. Questions/Sources
    Questions: Brandy Stemen x1463
    Sources: @touchagency for bubble stats, @hubspot for content, @thenextweb for graphics