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Prospecting & Networking with Twitter
 

Prospecting & Networking with Twitter

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Learn about ways to use twitter as a social networking tool for your company.

Learn about ways to use twitter as a social networking tool for your company.

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    Prospecting & Networking with Twitter Prospecting & Networking with Twitter Presentation Transcript

    • Prospecting & Networking with
      Brandy Stemen
      Emerging Media Product Manager
      The San Diego Union Tribune/SOSD.com
    • Today’s Agenda
      What is Twitter?
      How to use Twitter for Business
      How to set up a Twitter Profile
      How to find leads and engage customers
      There are
      200,000,000
      registered Twitter users!
      That’s 52 every second every day…
      There are
      450,000
      new Twitter accounts created every day!
    • Twitter 101- What is it?
      Twitter is a social media application that allows you to communicate by sending a 140 character message to a group of people, or an individual (both privately or publicly)
      The 140 character limitation was devised to make Twitter more compatible with mobile devices
      Daily updates make the difference…
      As many as
      52%
      of users update their status every day!
      Not bad in just 5 years…
      Almost
      88%
      Of people have awareness of Twitter
    • Twitter Lingo- know the basics
      Twitter Handle: Also known as a user name. This is the name you select to represent yourself on Twitter
      Follow: You click the “Follow” button on that person’s Twitter Page so their tweets will be shown on your homepage so you know what they are doing
      Follower: A person who has followed you to receive your updates
      Update/Tweet: Each message can be no longer than 140 characters you post your updates in the white text box under “What’s Happening?”
      @reply: A message sent from one Twitter user to another by putting the @ sign before their twitter handle in the body of a tweet
      Hash tag (#): A twitter tagging system used to aggregate the conversation surrounding an event, topic or theme. Hash tags can be easily created by combining a # with a word, or phrase and used as a tag within tweets that is searchable. Example: #sandiego
      Twitter on the go…
      approximately
      40%
      of all Tweets come from a mobile device
      Ask the personalities…
      24%
      of all users check Twitter several times a day!
    • 6 ways to use Twitter for business
      Twitter is a relationship-building platform. You can meet potential customers and leads in the same way you would at a networking event or tradeshow.
      You can use Twitter to:
      1. Develop and promote sales products for your territory
      2. Interact with your customer base
      3. Track what your customers are tweeting (talking) about
      4. Create buzz around upcoming special sections or events (using Hash tags, Example: #sdutcollegeprep)
      5. Generate sales leads in your territory
      6. Establish yourself as the expert thought leader in your industry by sharing articles, stats, and marketing information
      1.5 million
      Twitter users follow more than 500 people
      Search and ye shall find…
      There are
      18,000
      Search queries every second
    • Setting up your Profile
      You’ll need to set up a personal account, but keep in mind that you’ll be using this account for business to:
      Keep your customer base up-to-date on your events
      Promote recent blog articles or news
      Update your customers about products/services
      Give real-time updates about conferences and events
      Act as a liaison to the public for your company
      Expand your business network and make connections
      Comprende’?
      61%
      of all Tweets are in English
      That’s quite a few referrals…
      As much as
      75%
      Of traffic comes from outside Twitter
    • Setting up your Profile
      Go to: www.twitter.com and click the “ sign up” button
      Select your user name and password
      Note: Your username is very important, this is how people will find you.
      Ideas for Twitter Usernames:
      1. Your full name (JaneMurphy)
      2. A variation of your name (JMurphy)
      3. Combination of your name & company name (SDUTJane)
      4. Combination of your name and industry (UTadvertising Jane)
    • Personalizing your Profile
      Click the “edit your Profile” link to complete your profile by:
      Adding your Photo, Name, Location and link to your Linkedin profile or company website
      Introducing yourself in the “Bio” section, this is your elevator pitch and an opportunity to convince people to follow you back. Consider sharing your company, your position, specializations, and recent projects.
      54%
      of users are female
      46%
      of users are male
    • Start Tweeting
      Even before you start looking for clients, start tweeting a few things like:
      An Observation: Tweet about what your doing, thinking or feeling (keep it professional)
      What You’re Reading/Watching: post a link to an interesting marketing statistic, news article or professional blog/video
      What Events You’re Attending: share a link to the next conference you plan to attend
      Users like to spread the love…
      67%
      of users are likely to recommend a brand they follow to others
      The big boys are busy Tweeters…
      88 of the 100 Fortune Global Companies post daily news & updates
    • Network and Find Sales leads
      To begin building your network you will need to find people to follow. You can find people by:
      Using the Who To Follow Twitter feature choosing topics or searching by keywords
      Using the Hash Tag to find Customers Example: #sandiego #chulavista #del mar
      66% of all questions asked on Twitter have some commercial intent!
      Use Twitter to drive purchases…
      75% of users are more likely to purchase from a brand they follow!
    • Network and Find Sales leads
      Other Things to search for:
      Chambers, Organizations, Groups
      Target Accounts (find out what they are talking about and open your sales pitch with what they are talking about on Twitter)
      Current customers/contacts (Follow them, interact with them via Twitter)
      43% follow a brand on Twitter for special offers/deals
      Early adopters and higher earners…
      30% of Twitter users have a household income of over $100,000!
    • Questions/Sources
      Questions: Brandy Stemen x1463
      Sources: @touchagency for bubble stats, @hubspot for content, @thenextweb for graphics