Customer                                       ______________________________________                               Info  ...
Theme:                                                                Colors:        Website Visit        Redemption/dow...
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Media Planner Worksheet 2012

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Media Planner worksheet for interactive/digital clients.

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Media Planner Worksheet 2012

  1. 1. Customer ______________________________________ Info ______________________________________ Log Sales Rep ______________________________________ Name Here ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________ WEBSITE ______________________________ MOBILE SITE ______________________________ BLOGMedia Satisfied Y/N? Page Handle____________________________________________________________ Name_______________________ #updates/Month____________________________________________________ #updates/Month____________________________________________________ # of followers_____________ # of likes_________________________________________________________ Channel_____________________________________ Brand Page?_______________ Name______________________________________________________________ #updates/Month_____________ #Subscribers___________________ Company Page?_________________Average Transaction Amount $_____________________ # Circled_______________ # of Videos____________________ Groups?_______________________Purchases/year/customer#_________________________Average # New Customers/month # _________________ Job Postings?___________________ Participates in Deals:Average Cost per lead: $___________________________ Groupon Living Social UT Deals Sending a Monthly Newsletter?_____________ Other: ________________________ # of Member List?______________________________ _____________ __________ ____________ Lead capture from website/social?_________________ _____________ __________ ____________ Average CPC: $_______________________ Log Date Completed Here
  2. 2. Theme: Colors: Website Visit  Redemption/download Email Open  Survey Offer: View  Maps/Directions Click  Embed Calls to Action: Impression  Copy Comment  Print Rating  Time Spent Review  Share of Voice Facebook Like  Post to blog Branding Twitter Follower  Post discussion board Tracking & Measurement Direct Response Newsletter Sign-Up  Seek additional information Both Audio Listen  Download Video View  Involvement with ad Theme: Easy access to website analytics? Increase  Forward to a friend Call tracking & recording phone number? Colors: Ranking/Visibility  Provide feedback Data capture form with source analytics? Marketing Mobile Tap  Provide suggestion Offer: Who takes care of website Focus Entry /Contest  Referrals analytics?______________________________ Entry sweepstakes  Page Views Calls to Action: Lead Capture Form  QR Code Interaction Phone Call  SMS Text Message Share  PurchaseBuild Email Database  Coupon In Store Visit  Other (check currently doing and circle proposed) High Impact Banner Ads Pandora Geography Events Internet Radio Sponsorships Radio Websites Contests TV Behavioral UTSanDiego.com Email Social Demographic DiscoverSD.com Video Facebook Deals Promotion Twitter SanDiegoRed.com Print Search Age Ethnicity Other:___________ Magazine Paid Gender iPad Organic M F Both Income Other Apps Maps Advertorial/Blogs Mobile Day Part ____________ Frequency # ____/week/month Phone Ad Networks
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