1. Digital Communication
and Social Media Trends
The growth of electronic commerce, consumer trust and
social media use will consolidate even more the social
commerce. Buying and selling of goods and services on
the web become more influenced by social media and
use them as a platform.
Market Research and Analysis
More and more internet users. This great mass of
individuals who can express themselves have transformed
the web and social media in a large laboratory of market
research. Companies and politicians realized this in 2010
with several initiatives of Social Media Monitoring. In
2011, the chances increase and the practices will be
More ad platforms
In addition to AdWords, Yahoo and platforms of major
Brazilian portals, social media will gain space and budget
with advertising revenue. Facebook's platform and its
more refined targeting will force the Brazilian market to
improve. The ad platform and analytics of Twitter will do
the same for the microblog.
Screens of all sizes
The continuing trend of proliferation of screens
continues. Desktops, notebooks, netbooks, cellphones,
smartphones, tablets, digital totems and the integration
of it all: big companies, agencies and producers already
produce in various formats by default.
Apps and Saas
The union of applications (both mobile and the social
media) to the business model Software as-a-service is
gaining ground in the country. The convenience of such
applications and increasing income of Brazilians are
creating a viable market for developers.
Co-Creation and Customization
The concept of the prosumer (producer + consumer) no
longer refers, as in previous years, only to
communications and media. The literate users in digital
communication are emitters but are now also producers
directly or indirectly. They give opinion, co-produce or
specify every detail of unique products for personal
The role of the measurement of communication
campaigns and reputation will grow. The false belief in
the difficulty of measuring digital communication in
social media is declining.
Performance and Competition
The so called badgefication of social media is a trend of
use of competition resource. Developers have realized
these dynamics for years, with competitions on who has
more friends, fans or followers. The Foursquare
popularized the use of badges to make the competitions
among users more fun and complex.
With the maturing of the market in digital
communications and social media, the term "social media
analyst" (that never said much), will be less frequent.
On one hand, the understanding of the integration of
platforms will create more multi-environments
professionals, on the other hand the growth of the digital
market will also require experts in specific tasks.
The share of investment in digital platforms still
represents less than 10%, but increases with solidity.
Some large companies dare and show that investments of
up to more than 50% in digital are successful.
12. + Read more:
- Social Media Metrics
- Social Commerce
- Comércio Social e Facebook como plataforma de compras
- Monitoramento e Comportamento do Consumidor
- Plano de Mensuração em Mídias Sociais
- Ferramentas de Mensuração e Análise
- Mensuração de Mídias Sociais baseadas em Geolocalização
- Netnografia: antropologia aplicada ao estudo de comunidades online
- Co-criação, Crowdsourcing e Social Commerce
- Mídias Sociais e Mercado de Trabalho
- Mercado da Comunicação Digital e Mídias Sociais
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13. + Content:
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