Cultural Imperialism: Media’s representation of WomenI wanted to investigate the theme of our music video further, and so Iscoured the internet for articles and information on the idea of mediadominating our ideologies, and the ideologies of our society... I havecreated a post in the form of quotes, images, ideas and general snippetsfrom the web..."The concept of media and cultural imperialism was made prominent by a number ofLatin American thinkers including Antonio Pasquali, Luis Ramiro Beltran, FernandoReyes Matta, and Mario Kaplun.""Adherents of the media imperialism tradition held that a small group ofWestern countries not only controlled the international media trade but used itto transmit their particular cultural and economic values, particularlyindividualism and consumerism, to large numbers of developing nationsaround the world."(Cultural imperialism: a critical introduction By John Tomlinson)Media influences on body sizeestimation in anorexia and bulimia.An experimental studyK Hamilton and G WallerDepartment of General Practice, University of Aberdeen.Anorexic and bulimic women overestimate theirbody sizes substantially more than comparisonwomen, but little is known about the factors thatinfluence this overestimation. This study examinedthe influence of media portrayal of idealized femalebodies in womens fashion magazines. Comparisonwomen were not affected by the nature of thephotographs that they saw, but eating-disorderedwomen were--they overestimated more when they
had seen the pictures of women than when they sawphotographs of neutral objects.Versace heiress battling anorexia is desperately ill By Nick Pisa, Evening Standard, in Rome, 26.04.07 Body Image and Advertising: "The average woman sees 400 to 600 advertisements per day and by the time she is 17 years old, she has received over 250,000 commercial messages through the media. Only 9% ofcommercials have a direct statement about beauty, but many more implicitlyemphasize the importance of beauty--particularly those that target women and girls.One study of Saturday morning toy commercials found that 50% of commercialsaimed at girls spoke about physical attractiveness, while none of the commercialsaimed at boys referred to appearance."“Advertisements emphasize thinness as a standard for female beauty, and the bodiesidealized in the media are frequently atypical of normal, healthy women. In fact, todaysfashion models weigh 23% less than the average female, and a young woman between theages of 18-34 has a 7% chance of being as slim as a catwalk model and a 1% chance ofbeing as thin as a supermodel. However, 69% of girls in one study said that magazinemodels influence their idea of the perfect body shape, and the pervasive acceptance of thisunrealistic body type creates an impractical standard for the majority of women.”
“Some researchers believe that advertisers purposelynormalize unrealistically thin bodies, in order to create anunattainable desire that can drive product consumption...”“...Considering that the diet industry alone generates $33 billion in revenue, advertisers havebeen successful with their marketing strategy.”We all know the stereotypes—the femme fatale, the supermom, the sexkitten, the nasty corporate climber. Whatever the role, television, film and popularmagazines are full of images of women and girls who are typically white, desperatelythin, and made up to the hilt—even after slaying a gang of vampires or dressing downa Greek phalanx.Many would agree that some strides have been made in how the media portraywomen in film, television and magazines, and that the last 20 years has also seen agrowth in the presence and influence of women in media behind the scenes.
Nevertheless, female stereotypes continue to thrive in the media we consume everyday.This section of the site provides a snapshot of the issues around the media’s portrayalof women and girls—from effects on body image and self-identity to ramifications insports and politics. It looks at the economic interests behind the objectification anderoticization of females by the media as well as efforts to counter negativestereotyping. And it provides the latest articles and studies that explore the ways inwhich media both limit and empower women and girls in society.Source: http://www.mediaawareness.ca/english/issues/stereotyping/women_and_girls/