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3 Easy Steps to Monetize Android Apps with Ads

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  • 1. Table of Contents Intro - Why monetize with mobile ads? Step 1 – Getting Acquainted with mobile ads Step 3 – Analytics & Optimization What is eCPM? Monitoring your app Breaking down ad formats Mobile monetization mistakes to avoid A/B testing Step 2 – Choosing an ad format based on goals Looking to balance revenue with a tolerable UX? Do you want minimally invasive ads? Allocation Boosting eCPMs Index Do you need to monetize quickly? Is your app a mobile game? Do you want to maximize your earnings? How to integrate AppFlood’s Ads Glossary For the full eBook, get it here: “3 Easy Steps to Monetize Android Apps”
  • 2. Why monetize with mobile ads? Time spent on mobile devices is skyrocketing, which means that there’s $16B in ad spend that can go into the pocket of developers showing in-app mobile ads. Source: KPCB Internet Trend Report
  • 3. What is eCPM? Breaking down ad formats
  • 4. What is eCPM? • eCPM is known as “effective cost per 1000 impressions.” • eCPM is an advertising metric used to benchmark an advertiser’s quality. • eCPM is calculated using the following equation: Learn more about eCPMs and why eCPM ≠ Revenue in AppFlood’s free eBook. Learn more about eCPMs: “What is eCPM and what is there to know about this metric?”
  • 5. Breaking down ad formats Banner ads If you’re a developer who’s looking for a quick advertising solution, banner ads slide up or pop up at the top or bottom of the screen. The simplicity of deploying a banner ad makes it a popular choice among developers, despite its negative reputation. Interstitial ads Interstitial ads take over an app’s screen. However, interstitials can generate high CTRs compared to other ad formats, but if the format is displayed too quickly, the format can appear spammy. This is why more than half of developers use interstitials
  • 6. Panel ads Game developers love panel ads. Five ads are displayed with the largest ad panel at the top of the screen, followed below by four thumbnail ads. Panels offer an unobtrusive user experience as the format can be triggered by a button sitting in the navigational menu. App List An app list displays ads in list form. The layout of the app list is inherently designed to pack in as many ads as possible into a mobile screen. So somewhere down the list, an advertised app is bound to catch the user’s interest. Like panel ads, this format can also be triggered from a custom button. Here’s how to decide between panels or app lists
  • 7. Icon ad Icon ads are pushed to the user’s home screen and displayed within an app’s icon. When the user taps on the icon, the ad format opens up either a panel or list ad format depending on the publisher’s choice. Note: Icon ads are banned from Google Play. Push Notification Ad Push notification ads push ads to the smartphone’s system notification dashboard. Note: Push Ads are banned from Google Play.
  • 8. Custom Ads With custom ads you can opt to creatively display ads in customizable formats of your choosing. You’re in control of how you want to style this ad format, so you can mix and match two existing ad formats if you wish, reskin an existing format, or even design a brand new format that displays ads natively in your mobile app. Have questions about ad formats? Feel free to reach out
  • 9. What is your monetization goal? Looking to balance revenue with a tolerable user-experience? Do you want minimally invasive ads? Do you need to monetize quickly? Is your app a mobile game? Do you want to maximize your earnings?
  • 10. 1. Want to balance revenue with a tolerable UX? Choose interstitials or list ads List ads: Interstitials are: 1. Easy to deploy 2. Generates the most revenue 3. Full screen takeover can be used strategically after “Game Over” screens, between levels, etc. Settled on interstitials or lists? Get started here 1. Generate the highest eCPMs 2. Has the second-highest CTR 3. Second highest earnings
  • 11. 2. Do you want minimally invasive ads? If your #1 priority is your app’s UX, choose panel or lists, & maybe custom ads. Panel and List ads are: 1. Discrete 2. Panels command the second highest eCPMs & one of the highest CTRs 3. But list ads tend to make more money Note: We wouldn’t recommend you to rely solely on panel or list ads if monetization is a concern. Start making money with minimally invasive ads
  • 12. 3. Need to monetize quickly? If time isn’t on your side, deploy interstitial or banner ads. 1. Easy to add. 2. Both generate high impressions despite low to moderate CTRs. 1. Banners may not make much money, but interstitials will. There’s no time to lose. Here’s how to monetize now.
  • 13. 4. Is your app a mobile game? If you’re monetizing a mobile game, you can experiment with any ad format. Get AppFlood’s free eBook to learn how to use each ad format for your mobile game.
  • 14. 5. Want to maximize your earnings? Although eCPMs won’t tell you how much money you’ll make, you should keep in mind… …interstitials still generate the most revenue compared to other ad formats regardless of an advertiser’s CPI or CPC campaign. (Despite interstitial ads commanding low eCPMs.) Interstitials will maximize earnings. Start monetizing now.
  • 15. Ad format examples If you’re not certain about what ad format you should use in your app, take a look at the following ad formats publishers, based on App Store categories, have used before.
  • 16. Ad format examples
  • 17. 1. Monitoring your app 2. Mobile ad monetization mistakes to avoid 3. A/B testing 5. Boosting eCPMs 4. Allocation
  • 18. 1. Monitoring your app You need to first-and-foremost be able to understand what you’re looking at when you’re going through an analytics dashboard. This is after all the command center where you’re tracking your app’s earnings.
  • 19. 1. Monitoring your app Make sure you know how to identify in any analytics dashboard the following: CTR IR eCPM Impressions Ad campaign types Daily limits Fill rates Earnings Clicks Installs Allocation …and more
  • 20. 1. Monitoring your app (cont.) AppFlood’s customizable charts conveniently take care of your trend reporting with organized data points and advanced filters.
  • 21. 2. Mobile ad monetization mistakes to avoid To start off, a basic way to optimize your earnings even before you even think about downloading an ad network’s SDK is to avoid the mistakes of monetization altogether. Here’s what you need to know: 1. Ask your ad network for help 2. Don’t forget to analyze data - Use all of your resources on hand, especially an ad network’s analytics dashboard, to help you make educated decisions. 3. Don’t make carbon copy iOS and Android monetization strategies 4. Don’t be afraid of interstitial ads 5. Publishers should creatively integrate ad formats. 6. eCPM isn’t Pandora’s Box - eCPMs merely judge the quality of an advertiser. 7. Have a clear growth strategy - Have a strategy for growing your app’s userbase and revenue.
  • 22. 3. A/B Testing Always test your app with multiple ad formats.
  • 23. 4. Allocation What is “allocation”? Answer: Publishers can manually redistribute traffic to highperforming advertisers. Note: We recommend new publishers to keep allocation on “Auto,” which lets AppFlood’s AppMatch™ allocate traffic automatically to avoid giving out invalid installs. To
  • 24. 5. Boosting eCPMs 1. Select an ad format with high eCPMs. 2. Choose the right ad network & don’t fall for ridiculous eCPM claims. 3. Avoid ad networks with too many partners – distribution through more than one ad network can slow ad load time, and thereby decrease eCPMs and revenue. 4. Reach out to advertisers about a direct deal.
  • 25. Wrapping up Smartphones and tablets, thanks to its portability, are ever present in subways, at bars, office, and of course your living room. Regardless of where they are, people are biding their entertainment and productivity on mobile devices, which presents an opportunity for publishers like yourself to generate revenue with mobile ads. If you’ve read through this presentation, you should have a pretty good feel for identifying and strategizing a mobile app monetization plan. At the same time, by now you can identify an ad format that fits your monetization goal, while ensuring that your ads are performing optimally to maximize eCPMs and revenue. With that said, you’re finally ready to get started with monetizing your Android app. If you found this presentation informative, get the full eBook for an in-depth look into monetizing Android apps with ads .
  • 26. How to integrate AppFlood’s ads 1. Sign-up with AppFlood 2. Log into your account and add the app to AppFlood that you want to monetize 3. Download the Android or iOS SDK 4. Wait for your app’s approval. AppFlood will respond to your approval request within 24 hours.
  • 27. Glossary Impressions - The number of times an advertiser’s mobile ad was delivered and displayed in the publisher’s app. Native Ads - Ads that display contextually within an app to minimize interferences with the user experience. Direct Deals - Advertisers propose advertising deals for display ads by contacting publishers directly to negotiate over ad inventory and bid prices. Click-Through Rate (CTR) - A metric for measuring the rate that ads are clicked on. The CTR can be calculated by dividing the number of times an ad was clicked on, by the number of times the ad was shown. Install Rate (IR) - The rate at which users install the advertised app. The IR can be calculated by dividing the number of times the ad was installed, by the number of clicks the ad received. Cost Per Click (CPC) - The cost the advertiser must pay for one click. Cost Per Install (CPI) - The cost the advertiser must pay for one install. Cost Per Mille (CPM) - The cost the advertiser must pay for 1,000 impressions. effective Cost Per Mille (eCPM) - A standard of measurement that identifies the quality of an advertiser by analyzing the average cost of every 1,000 impressions given.
  • 28. appflood.com

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