View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Pros of paying for installs
Low cost and low risk:
Don’t spend money on users
that don’t convert to installs.
Cons of paying for installs
Limited control over traffic:
Non-transparent networks will funnel low-quality
traffic to CPI campaigns.
Limited user behavior tracking:
Hard to analyze why a user clicked but didn’t
convert further down the funnel.
Ad optimization is low priority:
Good creatives aren’t worth the effort for CPI.
Pros of paying for impressions
Goes well with rich media and video:
Animations, video, and dynamic interactive ads
encourage a higher level of visual engagement.
Control over ads:
Good for when brand awareness is more important
Use the interactivity of rich media ads to analyze
Cons of paying for impressions
Beware low quality
may stick you with the
Get total transparency now"
Read more about the
differences on AppFlood’s
“CPM,CPC,CPI, what's the
difference between these
mobile advertising models?”