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AppFlood Global Android Advertising Industry Insights Q3 2013
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AppFlood Global Android Advertising Industry Insights Q3 2013

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Read more at http://appflood.com/blog/global-android-ad-industry-insights-q3-2013

Read more at http://appflood.com/blog/global-android-ad-industry-insights-q3-2013

Published in: Marketing, Business, Technology

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  • Increased? Let’s be more specific like doubled or a % increase.
  • Leads? I don’t think we should be using this term here.
  • Textistootiny.
  • Text is far too tiny!!
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  • Transcript

    • 1. Global Android Advertising Industry Insights Q3 2013
    • 2. Developer earnings tripled in 2013
    • 3. Revenue generated from mobile advertising increased 332% betw een March 2013 and October 2013.
    • 4. Why are developers making more money?
    • 5. Non-Western regions are impacting the global app economy. Asia was just 3 percentage points below North America’s global share of revenue.
    • 6. Where is the ad revenue coming from?
    • 7. Mobile users from emerging regions are becoming serious contenders for sources of mobile ad revenue.
    • 8. eCPMs reveal revenue prospect in emerging markets. Developers with traffic in these countries are earning more money.
    • 9. Who’s influencing the global app economy?
    • 10. Chinese developers have deep pockets.
    • 11. China increased ad spend by 151% (Mar.-Sept. 2013) and overtook U.S. spend by September.
    • 12. ...not to mention, Chinese developers purchased the largest percentage of global traffic
    • 13. …and it was Chinese developers who purchased the lion’s share of new users on AppFlood.
    • 14. Where is China’s mobile ad spend going?
    • 15. Chinese developers are shifting their attention from domestic to international.
    • 16. They’re spending more on emerging markets than on the West.
    • 17. Is China set to dominate 2014?
    • 18. AppFlood is the only 100% transparent cross-promotion platform for buying, selling, and exchanging mobile traffic. The network gives developers an unrivaled level of transparency and control over app marketing efforts. Launched by PapayaMobile in July 2012, AppFlood has since attracted more than 7,000 Android and iOS developers. Since launch, more than 290 million unique handsets globally have displayed app promotions from the AppFlood network.