In a sentence =Modern LMS with rich Enterprise and Social functionality
Market• The LMS market is growing (~15% per year)• The SME segment is particularly promising (~30% per year) LMS 2009 – Facts, Practical Analysis, Trends and Providers Profiles (Bersin & Associates).
OpportunityCurrent solutions do not cater for the needs of SMES SMEs need a solution that is: cost effective, fast to implement, all-in-one, easy- to-use, standards certified, multilingual, extensible, professionally supportedCloud reshapes e-learning market
Product• eFront: Tailor made to the needs of Medium Enterprises • Comprehensive learning management capabilities • Extended enterprise and social functionality • User-friendly, simple-to-use, cost-efficient • Web 2.0 technologies and concepts• Mature • Users, customers and partners all around the world • Translated in 40 languages • Awarded from Brandon-Hall Research and Elearning! magazine
Competition• High-end (e.g. SumTotal) or open-source (e.g. Moodle) Open-source High-end e-FrontEmphasis on user experienceCost effective Rich enterprise functionalityNot overly complex
Strategy• Use the open-source edition to: – Build awareness – Improve the product – Shape the roadmap• Build a network of partners around the globe – Sell vertical solutions – Sell added-value services• Grow a US presence – US based company – Business development / Sales• Move towards cloud-based solutions – TalentLMS (www.talentlms.com)
SWOT AnalysisStrengths WeaknessesEspecially suited for SMEs Small penetration & awarenessMarket proven Inadequate Marketing & sales resourcesSpecialized editions for vertical marketsGrowing network of resellersPositive product buzz on the netGrowing communityOpportunities ThreatsIncreasing learning needs on Enterprises CompetitionHigh growth rate of eLearning for SMEs Needs continuous product investmentCloud reshapes traditional businesses Big sales cyclesGreen economy suits eLearning