0
#DarkerMusicTalks
Paul Papadimitriou.Darker Music Talks.June 2014.
Music was my first love
Innovation.Disruption.Technology.Future.
Future.Innovation.Disruption.Technology.
Future.
This ‘telephone’ has too many shortcomings to be seriously considered as
a means of communication. The device is o...
Future.
—Thomas Watson, IBM Chairman, 1943
Innovation.Disruption.Technology.
I think there is a world market for maybe five...
Future.
—Ken Olson, President, Chairman & Founder, DEC, 1977
Innovation.Disruption.Technology.
There is no reason for any ...
Future.
—Decca Recording Company on the Beatles, 1962
Innovation.Disruption.Technology.
We don’t like their sound, and gui...
Future.
The internet.
Innovation.Disruption.Technology.
Flying cars?
Future.
You cannot connect the dots looking forward.
You can only connect them looking them backwards.
—Steve Jobs, 2005
I...
Future.Innovation.Disruption.Technology.
Tokyo.New York.
Manila.
Shanghai.
Dubai.
Mumbai.
Bangkok.
London.
Emerging reach.
1995 2000 2005 2010 2012 2020
5000000000
2029000000
201900000101900000411000004400000
Emerging reach.
Facebook has > 1,000,000,000 users.
Emerging reach.
YouTube has > 1,000,000,000 uniques per month.
GOOG
MSFT
FB
YHOO
0 350 700 1050 1400
US World
Emerging markets.
Emerging markets.
1980 1985 1990 1995 2000 2005 2010 2015 2020
Share of world GDP (%, PPP basis)
Emerging computing.
1950 1960 1970 1980 1990 2000 2010
1M
10M
100M
1B
10B+
MAINFRAME
Devices/Users (MM, log scale)
MINICOM...
Emerging computing.
420,000,000 newspapers.
1,000,000,000 cable TV subscriptions.
1,500,000,000 PCs.
1,800,000,000 active ...
Emerging computing.
Emerging computing.
From 1,500,000,000 PCs to 3,000,000,000 smartphones.
1,000,000,000 mobile-first and -only.
75% of liter...
Emerging automation.
From ATMs to exoskeletons.
Processes are being “codified”.
No flying cars? Self-driven cars.
Emerging entropy.
15 million new
books
Emerging entropy.
15 million new
books
52 million new
websites
books
52 million new
websites
48,000,000,000
hours on YouTube
Emerging entropy.
Emerging entropy.
52 million new
websites
48,000,000,000
hours on YouTube
182,500,000,000
tweets
hours on YouTube
182,500,000,000
tweets
400,000,000,000
photos
Emerging entropy.
Emerging entropy.
tweets
400,000,000,000
photos
1,000,000,000,000
Facebook Likes
photos
1,000,000,000,000
Facebook Likes
1,500,000,000,000
Google searches
Emerging entropy.
Emerging entropy.
Facebook Likes
1,500,000,000,000
Google searches
9,000,000,000,000
SMS
Google searches
9,000,000,000,000
SMS
55,000,000,000,
000 emails
Emerging entropy.
Google searches
9,000,000,000,000
SMS
55,000,000,000,
000 emails
Emerging entropy.
Emerging entropy.
“The acceleration of information has reached a point!
where it’s totally out of control and nobody can s...
Future.Innovation.Disruption.Technology. Dynamics.
Emerging deflation.
Technology disappears for two reasons.
1. It gets into the background.
Emerging deflation.
Technology disappears for two reasons.
1. It gets into the background.
2. It gets disrupted.
Emerging deflation.
Technology disappears for two reasons.
Disruption is a deflation game.
1. It gets into the background.
2...
Emerging deflation.
Technology disappears for two reasons.
Disruption is a deflation game.
1. It gets into the background.
2...
Emerging deflation.
Emerging pace.
Emerging efficiency.
On-demand computing.
On-demand human capital.
Emerging adoption.
1870 1900 2000
46 years
35 years
31 years
26 years
16 years
13 years
7 years
2014
Electricity
Telephone...
Emerging overlaps.
Piling of value-added platform layers.
Emerging innovations are happening at an ever-accelerating rate.
Future.Innovation.Disruption.Technology. Impact.
Emerging crash of price.
YouTube v. Television
Automation + Accelerated deflation + Accelerated adoption.
Crash of retail.
...
Emerging crash of jobs.
Automation + Emerging Markets + Accelerated deflation.
Greece: 57% youth unemployment.
Spain: 54% y...
Emerging crash of middle-class.
BSing of jobs.
Owners of capital capture the world’s income.
Real wages do not grow anymor...
Emerging crash of growth.
GDP is flat.
The “traditional” framing is crashing under information.
Emerging crash of institutions.
Education doesn’t deliver the promise of a job.
Government can’t provide for the people.
T...
No jobs.No growth.No institutions.No future?
Future.Innovation.Disruption.Technology. Maps.
Future.Innovation.Disruption.Technology. Maps.
Future.Innovation.Disruption.Technology. Maps.
Future.Innovation.Disruption.Technology. Compass.
Emerging trust.
Networks enable openness, transparency and trust.
We know institutions can’t provide anymore.
We substitut...
Emerging jobs.
On-demand work.
Rise of the freelancers.
Rise of entrepreneurs.
Rise of startups.
Rise of nodal networks.
Emerging information.
Rise of information as a substitute for capital.
Rise of information as a substitute for market rese...
Emerging values.
Rise of ownership leveraging.
Rise of ownership for access trade-off.
Rise of experience over ownership.
...
Emerging identities.
Tribal.
Nomad.
Singular.
Differentiated. Shared actualization.
Self-constructed. Nodal.
Mobile. Augme...
Emerging reality.
The peer-to-peer age.
The people-to-people age.
We all are creators.
We all are producers.
Emerging values.
The internet is a city.
The internet is a community.
The internet is an experience.
The internet is an ag...
Emerging reality.
The world is flat(ter)
Emerging reality.
The world is flat(ter)
The world is efficient(er)
Emerging reality.
The world is flat(ter)
The world is efficient(er)
The world is capitalist(er)
Future.Innovation.Disruption.Technology. Music(er).
Emerging fallacy.
1973 1977 1981 1985 1989 1993 1997 2001 2005 2009
8-track LP/EP Tape CD
Emerging fallacy.
iTunes?
-24% YoY spending per user.
Emerging fallacy.
Spotify?
100 self-pressed CDs
= 900 iTunes album downloads
= 4,000,000 Spotify plays per month
Emerging fallacy.
Music was never owned.
We value what we touch.
Emerging virtuality.
Music was never owned.
We value what we touch.
Emerging reality.
Music was never owned. It can’t be devalued.
We value what we touch.
We value what has meaning.
Emerging reality.
Music was never owned. It can’t be devalued.
We value what we touch.
We value what has meaning.
Music al...
Emerging reality.
Music always changed the world.
Music always had meaning.
Emerging reality.
Music was never owned. It can’t be devalued.
We value what touches us.
Emerging reality.
Tribal.Nomad.Singular.
Music was never owned. It can’t be devalued.
We value what touches us.
Emerging reality.
Tribal.Nomad.Singular.
Music was never owned. It can’t be devalued.
We value what touches us.
Music was ...
Emerging reality.
Music was always an identity.
Emerging reality.
Music was never owned. It can’t be devalued.
We value what we experience.
Emerging reality.
Music was never owned. It can’t be devalued.
We value what we experience.
Rise of luxury.
Crash of owner...
Emerging reality.
Music was never owned. It can’t be devalued.
We value what we experience.
Rise of luxury.
Crash of owner...
Music was always an experience.
Emerging reality.
The world is finally adopting the dynamics of music.
Future.Innovation.Disruption.Technology. Musicpreneurs.
Emerging qualities.
The amount of progress computers will make in the next few years
is equal to the progress they have ma...
Emerging qualities.
Adaptability, lateral thinking, emotional intelligence & creativity.
We are the creators.
Emerging hope.
Average is over.
Emerging qualities.
Adaptability, lateral thinking, emotional intelligence & creativity.
Emerging qualities.
Adaptability, lateral thinking, emotional intelligence & creativity.
Qualities of entrepreneurs.
Quali...
Emerging experiences.
Technology innovation is the main process by which luxury items become
produced, packaged, and made ...
Emerging experiences.
Luxury also means uniqueness.
Emerging experiences.
Luxury means uniqueness.
Luxury means scarcity.
Create scarcity.
Emerging experiences.
Luxury means uniqueness.
Luxury means scarcity.
Transform music into a “luxury” experience.
Create s...
Emerging unbundling.
Unbundle the product (content) from the experience.
Repurposable content to achieve unique experience...
Emerging experimentation.
Experiment experience.
Experiment overlaps.
Experiment with other entrepreneurs.
Emerging experimentation.
Experiment experience.
Experiment overlaps.
Experiment with other entrepreneurs.
Lady Gaga and S...
Emerging leverages.
Leverage reach of networks.
Leverage information as capital.
Leverage people-to-people marketplaces.
L...
Emerging pace.
Experiment fast. Experiment often.
Fail fast. Fail often.
Rework fast. Rework often.
Emerging pace.
Do crazy shit.
Future.Innovation.Disruption.Technology. Unlocked.
Emerging hope.
“Only two things are infinite, the universe and human stupidity, and
I’m not sure about the former.”
— Alber...
Emerging hope.
The internet is not going away.
Emerging hope.
“…the idea of the future being different from the present is so repugnant
to our conventional modes of thou...
Emerging hope.
The album was the framing.
The EP was the framing.
The jukebox was the framing.
Emerging hope.
The album was the framing.
The EP was the framing.
The jukebox was the framing.
Do not think inside the box.
Emerging hope.
The album was the framing.
The EP was the framing.
The jukebox was the framing.
Do not think inside the box...
Hello.I’m Paul from Intelligenc #DarkerMusicTalksr.
Music was my first love
…and it will be my last.
I’m a bad musician.
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Innovation and the Future of Music

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Music Was My First Love.

A talk given at Darker Music Talks in London on June 04, 2014.
http://www.darkermusictalks.org

SlideShare of the Day: June 15, 2014

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Transcript of "Innovation and the Future of Music"

  1. 1. #DarkerMusicTalks
  2. 2. Paul Papadimitriou.Darker Music Talks.June 2014. Music was my first love
  3. 3. Innovation.Disruption.Technology.Future.
  4. 4. Future.Innovation.Disruption.Technology.
  5. 5. Future. This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is of no value. —Western Union, 1876 Innovation.Disruption.Technology.
  6. 6. Future. —Thomas Watson, IBM Chairman, 1943 Innovation.Disruption.Technology. I think there is a world market for maybe five computers.
  7. 7. Future. —Ken Olson, President, Chairman & Founder, DEC, 1977 Innovation.Disruption.Technology. There is no reason for any individual to have a computer in his home.
  8. 8. Future. —Decca Recording Company on the Beatles, 1962 Innovation.Disruption.Technology. We don’t like their sound, and guitar music in on the way out.
  9. 9. Future. The internet. Innovation.Disruption.Technology. Flying cars?
  10. 10. Future. You cannot connect the dots looking forward. You can only connect them looking them backwards. —Steve Jobs, 2005 Innovation.Disruption.Technology.
  11. 11. Future.Innovation.Disruption.Technology. Tokyo.New York. Manila. Shanghai. Dubai. Mumbai. Bangkok. London.
  12. 12. Emerging reach. 1995 2000 2005 2010 2012 2020 5000000000 2029000000 201900000101900000411000004400000
  13. 13. Emerging reach. Facebook has > 1,000,000,000 users.
  14. 14. Emerging reach. YouTube has > 1,000,000,000 uniques per month.
  15. 15. GOOG MSFT FB YHOO 0 350 700 1050 1400 US World Emerging markets.
  16. 16. Emerging markets. 1980 1985 1990 1995 2000 2005 2010 2015 2020 Share of world GDP (%, PPP basis)
  17. 17. Emerging computing. 1950 1960 1970 1980 1990 2000 2010 1M 10M 100M 1B 10B+ MAINFRAME Devices/Users (MM, log scale) MINICOMPUTER PC WEB MOBILE
  18. 18. Emerging computing. 420,000,000 newspapers. 1,000,000,000 cable TV subscriptions. 1,500,000,000 PCs. 1,800,000,000 active email accounts. 2,000,000,000 TVs. 2,200,000,000 credit cards. 2,800,000,000 internet users. 4,200,000,000 FM radio receivers. 7,100,000,000 mobile phone subscriptions.
  19. 19. Emerging computing.
  20. 20. Emerging computing. From 1,500,000,000 PCs to 3,000,000,000 smartphones. 1,000,000,000 mobile-first and -only. 75% of literate population to have a smartphone in 2017.
  21. 21. Emerging automation. From ATMs to exoskeletons. Processes are being “codified”. No flying cars? Self-driven cars.
  22. 22. Emerging entropy. 15 million new books
  23. 23. Emerging entropy. 15 million new books 52 million new websites
  24. 24. books 52 million new websites 48,000,000,000 hours on YouTube Emerging entropy.
  25. 25. Emerging entropy. 52 million new websites 48,000,000,000 hours on YouTube 182,500,000,000 tweets
  26. 26. hours on YouTube 182,500,000,000 tweets 400,000,000,000 photos Emerging entropy.
  27. 27. Emerging entropy. tweets 400,000,000,000 photos 1,000,000,000,000 Facebook Likes
  28. 28. photos 1,000,000,000,000 Facebook Likes 1,500,000,000,000 Google searches Emerging entropy.
  29. 29. Emerging entropy. Facebook Likes 1,500,000,000,000 Google searches 9,000,000,000,000 SMS
  30. 30. Google searches 9,000,000,000,000 SMS 55,000,000,000, 000 emails Emerging entropy.
  31. 31. Google searches 9,000,000,000,000 SMS 55,000,000,000, 000 emails Emerging entropy.
  32. 32. Emerging entropy. “The acceleration of information has reached a point! where it’s totally out of control and nobody can stop! it.”— Robert Anton Wilson
  33. 33. Future.Innovation.Disruption.Technology. Dynamics.
  34. 34. Emerging deflation. Technology disappears for two reasons. 1. It gets into the background.
  35. 35. Emerging deflation. Technology disappears for two reasons. 1. It gets into the background. 2. It gets disrupted.
  36. 36. Emerging deflation. Technology disappears for two reasons. Disruption is a deflation game. 1. It gets into the background. 2. It gets disrupted.
  37. 37. Emerging deflation. Technology disappears for two reasons. Disruption is a deflation game. 1. It gets into the background. 2. It gets disrupted.
  38. 38. Emerging deflation.
  39. 39. Emerging pace.
  40. 40. Emerging efficiency. On-demand computing. On-demand human capital.
  41. 41. Emerging adoption. 1870 1900 2000 46 years 35 years 31 years 26 years 16 years 13 years 7 years 2014 Electricity Telephone Radio Television PC Cell Web
  42. 42. Emerging overlaps. Piling of value-added platform layers.
  43. 43. Emerging innovations are happening at an ever-accelerating rate.
  44. 44. Future.Innovation.Disruption.Technology. Impact.
  45. 45. Emerging crash of price. YouTube v. Television Automation + Accelerated deflation + Accelerated adoption. Crash of retail. The “physical” framing is crashing under information.
  46. 46. Emerging crash of jobs. Automation + Emerging Markets + Accelerated deflation. Greece: 57% youth unemployment. Spain: 54% youth unemployment. Unemployment and under-employment 47% of existing jobs likely be automated in next 20 years. 16 years old today? 36 jobs. The “job” framing is crashing under information.
  47. 47. Emerging crash of middle-class. BSing of jobs. Owners of capital capture the world’s income. Real wages do not grow anymore. Rise of 0.01%. Rise of luxury. The “average” framing is crashing under information.
  48. 48. Emerging crash of growth. GDP is flat. The “traditional” framing is crashing under information.
  49. 49. Emerging crash of institutions. Education doesn’t deliver the promise of a job. Government can’t provide for the people. The “top-down” framing is crashing under information.
  50. 50. No jobs.No growth.No institutions.No future?
  51. 51. Future.Innovation.Disruption.Technology. Maps.
  52. 52. Future.Innovation.Disruption.Technology. Maps.
  53. 53. Future.Innovation.Disruption.Technology. Maps.
  54. 54. Future.Innovation.Disruption.Technology. Compass.
  55. 55. Emerging trust. Networks enable openness, transparency and trust. We know institutions can’t provide anymore. We substitute for those institutions. We fight protectionism. We look for meaning in information.
  56. 56. Emerging jobs. On-demand work. Rise of the freelancers. Rise of entrepreneurs. Rise of startups. Rise of nodal networks.
  57. 57. Emerging information. Rise of information as a substitute for capital. Rise of information as a substitute for market research. Rise of information as pre-purchase mechanism. Rise of information as validation, ledger. Rise of extreme flattening of means of production.
  58. 58. Emerging values. Rise of ownership leveraging. Rise of ownership for access trade-off. Rise of experience over ownership. Rise of new marketplaces.
  59. 59. Emerging identities. Tribal. Nomad. Singular. Differentiated. Shared actualization. Self-constructed. Nodal. Mobile. Augmented. Rise of new identities.
  60. 60. Emerging reality. The peer-to-peer age. The people-to-people age. We all are creators. We all are producers.
  61. 61. Emerging values. The internet is a city. The internet is a community. The internet is an experience. The internet is an agora. The internet is a home.
  62. 62. Emerging reality. The world is flat(ter)
  63. 63. Emerging reality. The world is flat(ter) The world is efficient(er)
  64. 64. Emerging reality. The world is flat(ter) The world is efficient(er) The world is capitalist(er)
  65. 65. Future.Innovation.Disruption.Technology. Music(er).
  66. 66. Emerging fallacy. 1973 1977 1981 1985 1989 1993 1997 2001 2005 2009 8-track LP/EP Tape CD
  67. 67. Emerging fallacy. iTunes? -24% YoY spending per user.
  68. 68. Emerging fallacy. Spotify? 100 self-pressed CDs = 900 iTunes album downloads = 4,000,000 Spotify plays per month
  69. 69. Emerging fallacy. Music was never owned. We value what we touch.
  70. 70. Emerging virtuality. Music was never owned. We value what we touch.
  71. 71. Emerging reality. Music was never owned. It can’t be devalued. We value what we touch. We value what has meaning.
  72. 72. Emerging reality. Music was never owned. It can’t be devalued. We value what we touch. We value what has meaning. Music always had meaning.
  73. 73. Emerging reality. Music always changed the world. Music always had meaning.
  74. 74. Emerging reality. Music was never owned. It can’t be devalued. We value what touches us.
  75. 75. Emerging reality. Tribal.Nomad.Singular. Music was never owned. It can’t be devalued. We value what touches us.
  76. 76. Emerging reality. Tribal.Nomad.Singular. Music was never owned. It can’t be devalued. We value what touches us. Music was always an identity.
  77. 77. Emerging reality. Music was always an identity.
  78. 78. Emerging reality. Music was never owned. It can’t be devalued. We value what we experience.
  79. 79. Emerging reality. Music was never owned. It can’t be devalued. We value what we experience. Rise of luxury. Crash of ownership. Rise of experience.
  80. 80. Emerging reality. Music was never owned. It can’t be devalued. We value what we experience. Rise of luxury. Crash of ownership. Rise of experience. Music was always an experience.
  81. 81. Music was always an experience.
  82. 82. Emerging reality. The world is finally adopting the dynamics of music.
  83. 83. Future.Innovation.Disruption.Technology. Musicpreneurs.
  84. 84. Emerging qualities. The amount of progress computers will make in the next few years is equal to the progress they have made since the very beginning. We are not the computers anymore.
  85. 85. Emerging qualities. Adaptability, lateral thinking, emotional intelligence & creativity. We are the creators.
  86. 86. Emerging hope. Average is over.
  87. 87. Emerging qualities. Adaptability, lateral thinking, emotional intelligence & creativity.
  88. 88. Emerging qualities. Adaptability, lateral thinking, emotional intelligence & creativity. Qualities of entrepreneurs. Qualities of musicians.
  89. 89. Emerging experiences. Technology innovation is the main process by which luxury items become produced, packaged, and made affordable for everyone.
  90. 90. Emerging experiences. Luxury also means uniqueness.
  91. 91. Emerging experiences. Luxury means uniqueness. Luxury means scarcity. Create scarcity.
  92. 92. Emerging experiences. Luxury means uniqueness. Luxury means scarcity. Transform music into a “luxury” experience. Create scarcity.
  93. 93. Emerging unbundling. Unbundle the product (content) from the experience. Repurposable content to achieve unique experiences.
  94. 94. Emerging experimentation. Experiment experience. Experiment overlaps. Experiment with other entrepreneurs.
  95. 95. Emerging experimentation. Experiment experience. Experiment overlaps. Experiment with other entrepreneurs. Lady Gaga and Studio XO.
  96. 96. Emerging leverages. Leverage reach of networks. Leverage information as capital. Leverage people-to-people marketplaces. Leverage communities. Leverage flat means of productions.
  97. 97. Emerging pace. Experiment fast. Experiment often. Fail fast. Fail often. Rework fast. Rework often.
  98. 98. Emerging pace. Do crazy shit.
  99. 99. Future.Innovation.Disruption.Technology. Unlocked.
  100. 100. Emerging hope. “Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.” — Albert Einstein
  101. 101. Emerging hope. The internet is not going away.
  102. 102. Emerging hope. “…the idea of the future being different from the present is so repugnant to our conventional modes of thought and behavior that we, most of us, — John Manyard Keynes offer a great resistance to acting on it in practice.”
  103. 103. Emerging hope. The album was the framing. The EP was the framing. The jukebox was the framing.
  104. 104. Emerging hope. The album was the framing. The EP was the framing. The jukebox was the framing. Do not think inside the box.
  105. 105. Emerging hope. The album was the framing. The EP was the framing. The jukebox was the framing. Do not think inside the box. Do not think outside the box. There’s no box.
  106. 106. Hello.I’m Paul from Intelligenc #DarkerMusicTalksr. Music was my first love …and it will be my last. I’m a bad musician.
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