Adobe AEM Commerce with hybris

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A short overview of what is needed from a platform perspective to support a compelling Experience Driven Commerce strategy.

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Adobe AEM Commerce with hybris

  1. 1. Paolo MottadelliSr. Mgr. Technical Marketing The Experience Driven Commerce@paolomoz Platform hybris Adobe® Marketing Cloud
  2. 2. Integrated Platform WebsitesOut of the Box ShopExperience E-commerce Backend✓ Embedded hybris Server✓ User Management✓ Catalogue Import✓ Product Synchronization✓ Cart Synchronization✓ Search✓ Front End Components✓ Multi - Catalogue✓ Promotions
  3. 3. scriptingStandardsIntegration in a nutshell comp Adobe commerce hybris RESTful API hybris OSGi bundles
  4. 4. Target EverythingLet the Context drive
  5. 5. AgencyDigital Asset Management ++Creative Cloud ShareIntegration Creative Cloud Share Share Freelancer In-house Digital Asset Management Beach House? Firewall
  6. 6. Cover Story AEditorial Content ManuscriptEditing A A Flow in columns Flow around Inserts
  7. 7. Multi Channel ExperienceResponsive Design 2.7MB 1.9MB 1.7MB 600kB Great mobile experience One template Optimized Assets Single HTML
  8. 8. InteractiveWhat’s in it AgencyPartner interaction points comp design Adobe commerce hybris✓ Design: ✓ templates ✓ components ✓ landing pages Implementation hybris✓ Implement: Partner ✓ components✓ Extend: ✓ commerce framework ✓ hybris implementation
  9. 9. Paolo MottadelliSr. Mgr. Technical Marketing Thank you@paolomoz hybris Adobe® Marketing Cloud

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