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Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
Spot the designer! 3 min. quiz game
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Spot the designer! 3 min. quiz game

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Fashion is luxury or mass market? Designers brands are recognizable for their unique style? Play with this quiz to discover some fashion licensing business issues, and discuss with us at brandjam.it

Fashion is luxury or mass market? Designers brands are recognizable for their unique style? Play with this quiz to discover some fashion licensing business issues, and discuss with us at brandjam.it

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  • 1. SPOT THE DESIGNER! How to tell a designer by his product. Play with us in this 3 minutes quiz Match #1: Eyewear powered by
  • 2. SPOT THE DESIGNER! every fashion brand, every designer has his own style, licensed products are asked the critical task to stay true to it, maintaining the same mood and relevance this activity is generally known as “brand extension”. a poor brand extension is generally known as “brand slapping” with this in mind we tried to test the distinctiveness of some eyewear models, logos have been censored to get things easier, 3 designers per model are suggested, only 1 is true ready?
  • 3. Tom Ford Olivers Peoples 1 Paul Smith
  • 4. Laura Biagiotti Emporio Armani 2 Tiffany & Co.
  • 5. Paul Smith Giorgio Armani 3 Emporio Armani
  • 6. Michael Kors Ray Ban 4 Emporio Armani
  • 7. Dolce & Gabbana Chloe 5 Tiffany & Co.
  • 8. Giorgio Armani Olivers Peoples 6 Gucci
  • 9. Emporio Armani Tiffany & Co. 7 Paul Smith
  • 10. Ray Ban Calvin Klein 8 Giorgio Armani
  • 11. Paul Smith Tiffany & Co. 9 Emporio Armani
  • 12. Tory Burch Emporio Armani 10 Dolce & Gabbana
  • 13. 1. Paul Smith 2. Emporio Armani 3. Paul Smith 4. Emporio Armani 5. Tiffany & Co. 6. Olivers Peoples 7. Tiffany & Co. 8. Giorgio Armani 9. Tiffany & Co. 10. Emporio Armani SOLUTIONS
  • 14. DISCUSSION How did it go? We are in the brand extension business since 12 years, yet we did not get the half of right answers Some provocations to start a discussion: - is eyewear business luxury or mass market? a “slapped” brand is enough to create relevance and distinctiveness to a fashion product? one Giorgio Armani frame can possibly be alike as one Tiffany, or as one Emporio Armani? let’s discuss @brandjam_news Brand Jam Community group www.brandjam.it

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