Wineries Like the Taste of Twitter by Paolo Mottola Jr.

Why This Sector? Hundreds of wineries are on Twitter Wineries are mostly small businesses with small marketing budgets Twitter can be a low cost, primary comms and marketing tool “ Wine is inherently social.” – Rick Bakas, director of social media marketing, St. Supery Vineyards & Winery

Hundreds of wineries are on Twitter

Wineries are mostly small businesses with small marketing budgets

Twitter can be a low cost, primary comms and marketing tool

“ Wine is inherently social.” – Rick Bakas, director of social media marketing, St. Supery Vineyards & Winery

The Best Practices Cellar @eaglesnestwine @pinotblogger @kingestate @donatifamily @teusnerwine @sobonwine @stsupery @eljefetwisted

Best of: King Estate Winery Engaging people on Twitter in restaurants and at purchasing decisions More than 55 percent of Tweets are @ replies (Tweetstats) Integrated with other social media – Facebook, LinkedIn, Flickr Tweeter: Sasha Kadey

Engaging people on Twitter in restaurants and at purchasing decisions

More than 55 percent of Tweets are @ replies (Tweetstats)

Integrated with other social media – Facebook, LinkedIn, Flickr

Best of: Eagles Nest Winery The #1 Winery on Twitter by follower count (WeFollow) Frequent, interactive tweets – nearly 20/day (TweetStats) Integrated with other social media – blog, Ning network Tweeter: Dennis Grimes

The #1 Winery on Twitter by follower count (WeFollow)

Frequent, interactive tweets – nearly 20/day (TweetStats)

Integrated with other social media – blog, Ning network

Best of: St. Supery Winery Hired former Nike brand manager Rick Bakas (27,000 followers) Frequent, interactive tweets from multiple sources (Rick Bakas, Lesley Keffer, St Supery) Integrated with other social media – blog, Facebook, Twitter, YouTube, Flickr Tweeter: Rick Bakas

Hired former Nike brand manager Rick Bakas (27,000 followers)

Frequent, interactive tweets from multiple sources (Rick Bakas, Lesley Keffer, St Supery)

Integrated with other social media – blog, Facebook, Twitter, YouTube, Flickr

Credits Contact me @paolojr Creative Commons License: share-and-share alike; non-commercial http://uwtwitterbook.com/about/2009-presentations Image credits: Eagles Nest Winery logo: http://4.bp.blogspot.com/_BSw5SO_Ki5k/SYQrNG_VL-I/AAAAAAAAADk/9B7Ev1KT5iU/s400/Eagles+Nest+Shiraz+Label.jpg St. Supery image logo: http://www.stratsplace.com/labels/us_97_st_supery_sauv_blanc.jpg Sobon logo: http://3.bp.blogspot.com/_ezOQW0dB3iQ/SVqcbOni_AI/AAAAAAAAAaE/_oLiGGVgXro/s320/sobon+fiddle.jpg Donati logo: http://wineharlots.com/wordpress/wp-content/uploads/2009/07/2006CS-226x300.jpg King Estate logo: https://store.nexternal.com/kingestate/images/05KEDOCHlg.gif Capozzi Winery logo: http://www.pinotblogger.com/capozzi-logo.jpg Twisted Oak logo: http://upload.wikimedia.org/wikipedia/en/1/15/Twisted_Oak_Winery_Logo.jpg Teusner Wine logo: http://www.glug.com.au/images/wineries/teusner/teusner.gif

Contact me @paolojr

Creative Commons License: share-and-share alike; non-commercial

http://uwtwitterbook.com/about/2009-presentations

Image credits:

Eagles Nest Winery logo: http://4.bp.blogspot.com/_BSw5SO_Ki5k/SYQrNG_VL-I/AAAAAAAAADk/9B7Ev1KT5iU/s400/Eagles+Nest+Shiraz+Label.jpg

St. Supery image logo: http://www.stratsplace.com/labels/us_97_st_supery_sauv_blanc.jpg

Sobon logo: http://3.bp.blogspot.com/_ezOQW0dB3iQ/SVqcbOni_AI/AAAAAAAAAaE/_oLiGGVgXro/s320/sobon+fiddle.jpg

Donati logo: http://wineharlots.com/wordpress/wp-content/uploads/2009/07/2006CS-226x300.jpg

King Estate logo: https://store.nexternal.com/kingestate/images/05KEDOCHlg.gif

Capozzi Winery logo: http://www.pinotblogger.com/capozzi-logo.jpg

Twisted Oak logo: http://upload.wikimedia.org/wikipedia/en/1/15/Twisted_Oak_Winery_Logo.jpg

Teusner Wine logo: http://www.glug.com.au/images/wineries/teusner/teusner.gif