Paolo Bellosillo's Chapter 6 Visual Summary

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Paolo Bellosillo's Chapter 6 Visual Summary

  1. 1. Chapter 6Analyzing Consumer Markets PoSsiBle Paolo S. Bellosillo, CE
  2. 2. To be successful in marketingPoSsiBle Paolo S. Bellosillo, CE
  3. 3. You have to connect with customers PoSsiBle Paolo S. Bellosillo, CE
  4. 4. By understanding theirPoSsiBle Paolo S. Bellosillo, CE
  5. 5. Cultural (c/vulture) BehaviorPoSsiBle Paolo S. Bellosillo, CE
  6. 6. Social BehaviorPoSsiBle Paolo S. Bellosillo, CE
  7. 7. And Personal Behavior.PoSsiBle Paolo S. Bellosillo, CE
  8. 8. You have to know what the customer PoSsiBle Paolo S. Bellosillo, CE
  9. 9. Is thinking based on these 4 processes: €` PoSsiBle Paolo S. Bellosillo, CE
  10. 10. (1) Motivation and what drives them€`PoSsiBle Paolo S. Bellosillo, CE
  11. 11. (2) Perception and how they see things €` PoSsiBle Paolo S. Bellosillo, CE
  12. 12. (3) Learning and how they absorb things €` PoSsiBle Paolo S. Bellosillo, CE
  13. 13. (4) Memory and how they retain things. €` PoSsiBle Paolo S. Bellosillo, CE
  14. 14. 2 factors that affect customer’s needs €` PoSsiBle Paolo S. Bellosillo, CE
  15. 15. Are the Satisfiers€`PoSsiBle Paolo S. Bellosillo, CE
  16. 16. And the Dissatisfiers€`PoSsiBle Paolo S. Bellosillo, CE
  17. 17. That affects how they buy.€`PoSsiBle Paolo S. Bellosillo, CE
  18. 18. The key to marketing success€`PoSsiBle Paolo S. Bellosillo, CE
  19. 19. Is to know the customers.€`PoSsiBle Paolo S. Bellosillo, CE
  20. 20. Chapter 6: Analyzing Consumer Markets €` PoSsiBle Paolo S. Bellosillo, CE

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