Paolo Bellosillo's Chapter 6 Visual Summary

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  • 1. Chapter 6Analyzing Consumer Markets PoSsiBle Paolo S. Bellosillo, CE
  • 2. To be successful in marketingPoSsiBle Paolo S. Bellosillo, CE
  • 3. You have to connect with customers PoSsiBle Paolo S. Bellosillo, CE
  • 4. By understanding theirPoSsiBle Paolo S. Bellosillo, CE
  • 5. Cultural (c/vulture) BehaviorPoSsiBle Paolo S. Bellosillo, CE
  • 6. Social BehaviorPoSsiBle Paolo S. Bellosillo, CE
  • 7. And Personal Behavior.PoSsiBle Paolo S. Bellosillo, CE
  • 8. You have to know what the customer PoSsiBle Paolo S. Bellosillo, CE
  • 9. Is thinking based on these 4 processes: €` PoSsiBle Paolo S. Bellosillo, CE
  • 10. (1) Motivation and what drives them€`PoSsiBle Paolo S. Bellosillo, CE
  • 11. (2) Perception and how they see things €` PoSsiBle Paolo S. Bellosillo, CE
  • 12. (3) Learning and how they absorb things €` PoSsiBle Paolo S. Bellosillo, CE
  • 13. (4) Memory and how they retain things. €` PoSsiBle Paolo S. Bellosillo, CE
  • 14. 2 factors that affect customer’s needs €` PoSsiBle Paolo S. Bellosillo, CE
  • 15. Are the Satisfiers€`PoSsiBle Paolo S. Bellosillo, CE
  • 16. And the Dissatisfiers€`PoSsiBle Paolo S. Bellosillo, CE
  • 17. That affects how they buy.€`PoSsiBle Paolo S. Bellosillo, CE
  • 18. The key to marketing success€`PoSsiBle Paolo S. Bellosillo, CE
  • 19. Is to know the customers.€`PoSsiBle Paolo S. Bellosillo, CE
  • 20. Chapter 6: Analyzing Consumer Markets €` PoSsiBle Paolo S. Bellosillo, CE