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GEOchiamo? forsquare, gowalla gli albori del geomarketing
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GEOchiamo? forsquare, gowalla gli albori del geomarketing

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20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared …

20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared

20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla

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  • 1. 05/11/2010 paolo.maioli@indeed.it A NY m’han fatto Re!
  • 2. GEOCHIAMO? georeferenziazione geolocalizzazione Check-in badge geosocial explore fun flussi Marketing territoriale Geomarketing?
  • 3. IERI
  • 4. LocalBasedSocial Finalmente una nuova droga!! OGGI
  • 5. GPS+INTERNET+UGC COME?
  • 6. SHARE YOUR WHERE
  • 7. PLAYERS
  • 8. Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users who have checked in the most times at a certain venue will be crowned “Mayor” until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are “mayors”. Foursquare has applications for iPhone, Android, Blackberry, and Windows Mobile Foursquare was created by Dennis Crowley and Naveen Selvadurai. Tot. Funding $21.4M New York, USA crunchbase.com
  • 9. socialNETWORK socialGAME socialGUIDE
  • 10. COME FUNZIONA? REGISTRATI CERCA CHEK-IN SCOPRI ACCRESCI
  • 11. Gowalla is a location-based service that helps people keep up with their friends, share their favorite places, and discover the world around them. Users can connect with friends on their iPhone, Android, Blackberry or Palm smartphones—as well as on the web. Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott Raymond. The company is backed by investors including Greylock Partners, Alsop- Louie Partners, Founders Fund, and other prominent angel investors. crunchbase.com Tot. Funding $10.4M designed and developed deep in the heart of Texas
  • 12. socialNETWORK socialGAME socialGUIDE
  • 13. socialNETWORK socialGAME socialGUIDE COMPARED TRIPS+FOTO GOALSOGGETTI CATEGORY+TO DO USER PREFERENCES REVENUE BADGE+CAMPAIGNCUSTOM STAMP-CITY PAGES DIFFUSIONN-EUROPE-S-USA About 1 mill.users USA-EUROPE >4 mill. users
  • 14. GEOLOCATION BUSINESS OR FEATURE?
  • 15. BUSINESS!!
  • 16. SCENARIO FUTURO UGC API Interfaccia di Programmazione di un'Applicazione OPPORTUNITA’
  • 17. Augmented Reality SCENARIO FUTURO
  • 18. SCENARIO FUTURO
  • 19. I need some coffe! SCENARIO FUTURO
  • 20. DIAMO UN OCCHIO? vimeo.com/10453518www.checkinmania.com/