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GEOchiamo? forsquare, gowalla gli albori del geomarketing

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20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared ...

20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared

20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla

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GEOchiamo? forsquare, gowalla gli albori del geomarketing GEOchiamo? forsquare, gowalla gli albori del geomarketing Presentation Transcript

  • A NY m’han fatto Re!
    05/11/2010
    paolo.maioli@indeed.it
  • GEOCHIAMO?
    fun
    geolocalizzazione
    explore
    Geomarketing?
    badge
    geosocial
    Marketing territoriale
    Check-in
    georeferenziazione
    flussi
  • IERI
  • OGGI
    LBS
    LocalBasedSocial
    Finalmente una nuova droga!!
  • GPS+INTERNET+UGC
    COME?
  • SHARE YOUR WHERE
  • PLAYERS
  • New York, USA
    Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users who have checked in the most times at a certain venue will be crowned “Mayor” until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are “mayors”. Foursquare has applications for iPhone, Android, Blackberry, and Windows Mobile
    Foursquare was created by Dennis Crowley and NaveenSelvadurai.
    crunchbase.com
    Tot. Funding $21.4M
  • socialNETWORK
    socialGAME
    socialGUIDE
  • COME FUNZIONA?
    SCOPRI
    REGISTRATI
    CERCA
    CHEK-IN
    ACCRESCI
  • designed and developed deep in the heart of Texas
    Gowalla is a location-based service that helps people keep up with their friends, share their favorite places, and discover the world around them. Users can connect with friends on their iPhone, Android, Blackberry or Palm smartphones—as well as on the web.
    Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott Raymond. The company is backed by investors including Greylock Partners, Alsop-Louie Partners, Founders Fund, and other prominent angel investors.
    crunchbase.com
    Tot. Funding $10.4M
  • socialNETWORK
    socialGAME
    socialGUIDE
  • COMPARED
    socialGAME
    GOALS
    OGGETTI
    socialNETWORK
    USER PREFERENCES
    socialGUIDE
    TRIPS+FOTO
    CATEGORY+TO DO
    REVENUE
    BADGE+CAMPAIGN
    CUSTOM STAMP-CITY PAGES
    DIFFUSION
    N-EUROPE-S-USA
    About 1 mill.users
    USA-EUROPE
    >4 mill. users
  • GEOLOCATION
    BUSINESSOR FEATURE?
  • BUSINESS!!
  • SCENARIO FUTURO
    UGC
    APIInterfaccia di Programmazione di un'Applicazione
    OPPORTUNITA’
  • SCENARIO FUTURO
    AR
    Augmented Reality
  • SCENARIO FUTURO
  • SCENARIO FUTURO
    I need some coffe!
  • DIAMO UN OCCHIO?
    vimeo.com/10453518
    www.checkinmania.com/