05/11/2010
paolo.maioli@indeed.it
A NY m’han fatto Re!
GEOCHIAMO?
georeferenziazione
geolocalizzazione
Check-in
badge
geosocial
explore
fun
flussi
Marketing territoriale
Geomark...
IERI
LocalBasedSocial
Finalmente una nuova droga!!
OGGI
GPS+INTERNET+UGC
COME?
SHARE YOUR WHERE
PLAYERS
Foursquare is a location based social network that incorporates
gaming elements. Users share their location with friends b...
socialNETWORK
socialGAME
socialGUIDE
COME FUNZIONA?
REGISTRATI CERCA CHEK-IN
SCOPRI
ACCRESCI
Gowalla is a location-based service that helps people keep up
with their friends, share their favorite places, and discove...
socialNETWORK
socialGAME
socialGUIDE
socialNETWORK
socialGAME
socialGUIDE
COMPARED
TRIPS+FOTO
GOALSOGGETTI
CATEGORY+TO DO
USER PREFERENCES
REVENUE BADGE+CAMPAI...
GEOLOCATION
BUSINESS OR FEATURE?
BUSINESS!!
SCENARIO FUTURO
UGC
API
Interfaccia di Programmazione di un'Applicazione
OPPORTUNITA’
Augmented Reality
SCENARIO FUTURO
SCENARIO FUTURO
I need some coffe!
SCENARIO FUTURO
DIAMO UN OCCHIO?
vimeo.com/10453518www.checkinmania.com/
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GEOchiamo? forsquare, gowalla gli albori del geomarketing

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20 slide for a brief panorama on local based social and future scenarios - foursquare and gowalla compared

20 slide per una rapida visione sui local based social e i futuri scenari di business. Foursquare e gowalla

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GEOchiamo? forsquare, gowalla gli albori del geomarketing

  1. 1. 05/11/2010 paolo.maioli@indeed.it A NY m’han fatto Re!
  2. 2. GEOCHIAMO? georeferenziazione geolocalizzazione Check-in badge geosocial explore fun flussi Marketing territoriale Geomarketing?
  3. 3. IERI
  4. 4. LocalBasedSocial Finalmente una nuova droga!! OGGI
  5. 5. GPS+INTERNET+UGC COME?
  6. 6. SHARE YOUR WHERE
  7. 7. PLAYERS
  8. 8. Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users who have checked in the most times at a certain venue will be crowned “Mayor” until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are “mayors”. Foursquare has applications for iPhone, Android, Blackberry, and Windows Mobile Foursquare was created by Dennis Crowley and Naveen Selvadurai. Tot. Funding $21.4M New York, USA crunchbase.com
  9. 9. socialNETWORK socialGAME socialGUIDE
  10. 10. COME FUNZIONA? REGISTRATI CERCA CHEK-IN SCOPRI ACCRESCI
  11. 11. Gowalla is a location-based service that helps people keep up with their friends, share their favorite places, and discover the world around them. Users can connect with friends on their iPhone, Android, Blackberry or Palm smartphones—as well as on the web. Based in Austin, Texas, Gowalla was launched in 2009 by Josh Williams and Scott Raymond. The company is backed by investors including Greylock Partners, Alsop- Louie Partners, Founders Fund, and other prominent angel investors. crunchbase.com Tot. Funding $10.4M designed and developed deep in the heart of Texas
  12. 12. socialNETWORK socialGAME socialGUIDE
  13. 13. socialNETWORK socialGAME socialGUIDE COMPARED TRIPS+FOTO GOALSOGGETTI CATEGORY+TO DO USER PREFERENCES REVENUE BADGE+CAMPAIGNCUSTOM STAMP-CITY PAGES DIFFUSIONN-EUROPE-S-USA About 1 mill.users USA-EUROPE >4 mill. users
  14. 14. GEOLOCATION BUSINESS OR FEATURE?
  15. 15. BUSINESS!!
  16. 16. SCENARIO FUTURO UGC API Interfaccia di Programmazione di un'Applicazione OPPORTUNITA’
  17. 17. Augmented Reality SCENARIO FUTURO
  18. 18. SCENARIO FUTURO
  19. 19. I need some coffe! SCENARIO FUTURO
  20. 20. DIAMO UN OCCHIO? vimeo.com/10453518www.checkinmania.com/
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