Smart ways

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Smart ways

  1. 1. SMARTWAYS<br />Juan Pablo Bolívar, Sebastian Infante , Claudia Navarrete, David Ospina y Paola Rodríguez O.<br />
  2. 2. MISSION<br /> We are a marketing agency that gives important brands and companies new and original ideas in order to improve the way they manage their relationship with their customers, through creating different and new ways of advertisingand finding channels to meet their clients; all this, by managing creativity and honesty with our customers with the purpose of reaching a target market for each specific company orbrand.<br />
  3. 3. VISSION<br />By the end of the decade SmartWays will be a company recognized as a source of new and fresh ideas to our costumers’ eyes. we will work with famous brands and we will have their loyalty but also we are going to be a support for new companies while they enter into new and massive markets.<br />
  4. 4. OBJECTIVES<br />Create accessible and innovative manners to organizations with their customers in an adaptive way.<br />Keep a direct communication belong customers and organizations.<br />Create useful contacts for the sales force.<br />Inform customers about changes in the organizations and vice versa. <br /><ul><li>Prepare marketing management of sales force through promotions.
  5. 5. Show creative and graphically the benefits of any product, service or experiences.
  6. 6. Strength the brand image.
  7. 7. Generate access to new customers and markets.</li></li></ul><li>
  8. 8. HISTORY<br />(1886-1892)<br />John Pemberton <br />
  9. 9. HISTORY<br />
  10. 10. The Coca-Cola Company is the world's largest beverage company. They operate in more than 200 countries and market a portfolio of more than 3000 beverage products including sparkling drinks and beverages such as waters, juices and juice drinks, teas, coffees, sport drinks and energy drinks.<br />
  11. 11. What does does…<br />The company manufactures the concentrates, beverage bases and syrups that make the brand unique, and sells them to bottling operations.<br />They own or license the brands and, to connect their brands to their customers, they focus on marketing activities including print and television advertising, online programs, retail stores displays, sponsorships, contests and package design.<br />
  12. 12. Coca- Cola’s Mission<br />Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. <br />•To refresh the world...<br />•To inspire moments of optimism and happiness...<br />•To create value and make a difference.<br />
  13. 13. Coca-Cola’s Vission<br />Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. <br />•Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. <br />•Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. <br />•People: Be a great place to work where people are inspired to be the best they can be. <br />•Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. <br />•Productivity: Be a highly effective, lean and fast-moving organization.<br />•Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. <br />
  14. 14. Coca-cola’s Customers..<br />Worldwide, The Coca-Cola Company is:<br />No.1 in sales of sparkling beverages and juices and juice drinks<br />No.2 in sales of sports drinks<br />No.3 in sales of bottle water<br />It’s their customers that are largely responsible for this success.<br />Their customers are grocery stores, restaurants, street vendors, mass merchandisers, convenience stores, drug stores, movie theaters and amusement parks – among others.<br />
  15. 15. CORPORATE SOCIAL RESPONSIBILITY <br />
  16. 16.
  17. 17.
  18. 18. CARE OF WATER:<br /><ul><li>REDUCE
  19. 19. RECYCLE
  20. 20. RE-PUT</li></ul>PROMOTE THE RECOVERY OF THE DISPOSABLE PACKINGS AND HE PROMOTES HIS REUTILIZATION<br />RESPECT THE ENVIRONMENT AND REDUCES THE EMISSION OF CARBON<br />IT SUPPORTS THE COMMUNITIES WHERE IS PRESENTED THIS ONE ACROSS THE PROGRAMS THAT ATTEND TO THEIR MORE URGENT <br />
  21. 21. MARKETING STRATEGIES<br />
  22. 22. Marketing Strategies<br />Coca Cola’s market segmentation is pretty wide, for this particular reason, the use of the classical TV and radio advertisement results to be actually pretty effective.<br />It’s pretty important to note the way this organization advertise in TV; Coca-Cola tries to create good sensations in people, such as happiness, joy, and optimism, feelings that people will later associate with their brand.<br />
  23. 23. Marketing Strategies<br />Other way of marketing in this company is to relate their products with popular sports or events.<br /> <br /><ul><li>Besides this, Coca Cola use the all ways of marketing too, banners, band wagons, use of slogans, etc, these ones, again, creates in people feelings of welfare that then they will associate with drinking a Coca-Cola.</li></li></ul><li>FOCUS ON THE MARKET<br />BE INSATIABLY CURIOUS<br />FOCUS ON NEEDS OR OUR CONSUMERS, CUSTUMERS AND FRANCHISE PARTNERS<br />FOCUS ON EXECUTION IN THE MARKETPLACE EVERY DAY<br />GET OUT THE MARKET AND LISTEN, OBSERVE AND LEARN<br />POSSES A WORLD VIEW<br />
  24. 24.
  25. 25. Be The Brand<br />Inspire creativity, passion , optimism and Fun!!!<br />
  26. 26.
  27. 27. Bibliography<br /><ul><li>http://www.thecoca-colacompany.com/ourcompany/innovation_marketing.html
  28. 28. http://www.viviendopositivamente.com.co/opensite.do?idCountry=20&idLanguage=2
  29. 29. http://www.bing.com/images/search?q=COCA-COLA+fun&view=detail&id=6E0587DFABC76B577C404A6169BB254B101E9B40&first=1&FORM=IDFRIR
  30. 30. http://www.virtualvender.coca-cola.com/ft/index.jsp
  31. 31. http://heritage.coca-cola.com/
  32. 32. KOTLER, Philip. AMSTRONG, Gary. Principles of Marketing. 13th edition.</li>

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