Lavazza

LAVAZAA
To Make India Coffee Hub

SUBMITTED By:
Gaurav Pant

Coffee consumption in India
(2000 - 2008)
* Provisional Source: Indian Coffee Board

Export of coffee from India
* Provisional Source: Indian Coffee Board

LAVAZZA
ITALY’S FAVOURITE COFFEE
THE LAVAZZA STORY
Spreading the aroma and quality of Italian espresso around the world has always been lavazza’s main aim. Since the early 1900's, when Luigi Lavazza first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious and tasty product.
Today Lavazza is the leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide.

WORLDWIDE
Today, Lavazza is the leader when it comes to quality and is the symbol of Italian espresso representing so the Italian identity worldwide. Its success has been underpinned by constant research and attention to market need. Today Lavazza coffee is available in international markets
THE TRADITION OF
QUALITY
When we talk about Lavazza, we're talking about quality, For lavazza quality is not 'controlled' but 'developed' through a strict system of procedures overseeing the selection of the beans, proper roasting, assembling the right blends and putting our products into quality packaging material meant to last.

Range Of Product And Services
At The workplace
Espresso Point - Lavazza's compact and elegantly styled coffee brewing system.
At Home
LAVAZZA ORO is a selection of extraordinarily sweet, 100% fine Arabica coffees. An intense, aromatic blend for true coffee connoisseurs. And LAVAZZA QUALITÀ ROSSA unites the taste of the finest Arabica coffees with the body of the best Robusta coffees

Foodservices Outlets
Lavazza BLUE - Best Lavazza Ultimate Espresso- is the formula behind an exclusive system composed of a machine and quick and easy - to - use capsules, which time after time will reward you with the pleasure of a professionally prepared espresso.

Coffee Shop
The IL CAFFE DI ROMA brand, acquired in 1999, the Lavazza chain has more than 80 direct coffee shops in the Iberian Peninsula, Italy, France, Singapore and the United Arab Emirates.

This is Lavazza’s new concept store, to develop its local presence. The objective of Espression is to offer customers 100% Lavazza shops, the product of a marketing idea conceived and developed by the company.

Lavazza enters the Indian market in 2007 by acquiring the Barista Coffee Shop chain. The chain is a major player in the premium sector of the Indian sub-continent, with 150 cafés in Asia, of which 132 are in India alone.

SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. It is a scan of the internal and external environment is an important part of the strategic planning process

Strengths of Lavazza
LaVazza is a very profitable organization, earning net revenues exceeding €1 billion, up 12.3 percent compared to the previous year in
2007.
LaVazza’sglobal coffee brand built upon a reputation for fine products
and services.

Contd...
LaVazza has always focused heavily on human, environmental and cultural assets. The company is a respected employer that values its workforce.
LaVazzahas Strong Worldwide Presence.

Weaknesses of Lavazza
LaVazza has a reputation for new product innovation and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.

Contd...
LaVazza need to look for a portfolio of countries, in order to spread business risk and to commence production in india.

Opportunities
LaVazzahas the opportunity to expand its global operations. New markets for
coffee such as India and the
Asian nation are beginning
to emerge.

Contd...
LaVazzahas the opportunity of easily Availability of raw material for Coffee production. As India is one of the nation who export coffee to worldwide.

Threats
Taste and Preference : Who knows if the market for coffee will grow and stay in favour with customers,or whether another type of beverage or leisure activity will replace coffee in the future?

Contd...
Emergence of Substitute product by different competitors
Café Coffee Day
Costa Coffee
Qwiky’s Coffee
Café Pascucci

A lot can happen over coffee...
ABCTCL (Amalgamated Bean Coffee Treading Company Ltd. )
First Café coffee day in Bangalore (1996) on Brigade road
5000 Acers of coffee Estate (2nd Largest in Asia )
ISO-9002 Certified
co.

Decision on Promotional Aspects
Marketing Benchmarking
Its essentially comparing one or a number of company's
marketing activities to those of another part of the business, a competitor or a business that operates in another industry.
Youth Orientation :
The Café Coffee Day brand is, and always has been, extremely youth- oriented. With proper holding a country where over 40% of the population is under the age of 20, there is huge potential for Café Coffee Day to become one of the country’s largest youth brands.

Contd...
Maintaining highly rated Taste & Quality of products:
Café Coffee Day got a high rating in the market survey, for the Taste & Quality of
their products. If they still work and
maintain on this aspect , there is huge potential for them to attract customers,
just based on the taste and quality of products.

Contd...
Competitive Strategy Options
It analyze a company's competitive
position in comparison to the offerings
of competitors just like Café coffee day
has entered into a card acceptance partnership with American Express(AXP),
to provide enhanced value and convenience to their mutual customers.

Demand Expectancy
Places of consumption
Most of the daily consumption is at home. During 2005 about 24% also consumed it away from home. This is a marginal increase of 2% over the previous estimate of 22%. Consumption of coffee away fromhome is mainly at restaurants(45%) and hot teashops (40%).
Cafes andvending machines are more
visible now in the out-of-home segment.
And large variety of lavazza’s product
cover every segment in this respect.

Contd...
Coffee Consumption
According to London-based International Coffee Organisation (ICO) that India will double its consumption levels in the next ten years.
GDP Growth Rate Of Youth
The GDP growth rate is about 9%
for the youth population and that
too, a well earning
youth population.

Statewise volume Consumption (Urban+Rural)

ThAnK yOu....

Lavazza

by Gaurav Pant

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