Key Challenges in BI for Retail Industry and how Panorama NovaView Business Intelligence Suite deals with them.

1. Use BI to Beat the Competition
Special Guest Speaker:
Jan de Jong
Board Member of the National Retail Foundation

2. Agenda
• Key Challenges in Retail Organizations
• How BI can Solve them
• Usage Scenario: Baltika Breweries
• Demo
• Q & A

3. Retail:
Key Challenges

4. Challenge #1
Real-Time Operations Management
• Retail has the highest turnover rate and the lowest margin in
comparison to other industries
• First industry to react to changes in consumer needs and
behavior
• Geographically-spread distribution network

5. Challenge #2
Vast amounts of Data reside in different places
• Retail organizations tend to
operate huge amounts of Data :
100 TB and more
• Different IT systems are used for
that Data to be managed in
various departments and/or
geographical locations

6. Challenge #3
No consistent view on data
throughout the organization

7. Solution
Provide real-time visibility into corporate
performance through self-service Business
Intelligence

8. Business Intelligence can give insight into:
• Customer Intelligence
Identify, acquire, activate, serve and retain profitable customers
• Merchandise Intelligence
Drive revenue, protect margins and earn customer loyalty
• Operations Intelligence
Intelligent use of working capital and operating expenses to
effectively manage inventory
• Performance Management
Analyze, forecast and maximize profits by monitoring cost and
performance of multiple business units

9. Marketing/MM
Store Manager Sales Assoc. Customer
Business Scenarios - Retail
• Store Profitability
• Sales Performance
• Stock Control
• Loss Prevention
• Task Management
• Customer Insight
• Sales and Service
Performance
• Profitability
• Loyalty and
persistency
• Market basket analysis
• Campaign results
• Assortment Planning
• Demand planning
Supply Chain
• Inventory optimization
• Out-of stock
prevention
CFO/CEO
• Financial Reporting
• Business KPIs
• Strategy & Planning

10. Panorama NovaView for Retail

11. Panorama NovaView
Self-service BI suite
• Powerful yet easy-to-use Analytics & Reporting
for business users
• Real-time operations control ability
• On-top of any data source
• Unified BI solution that creates consistent
enterprise view on the data using unique for the
entire organization metrics

12. Intuitive & Interactive
Panorama NovaView BI Suite
Analytics Reporting Dashboards
KPI’s Visualization
(i.e. treemaps)
Office Integration

13. Universal Data Connector
• Instantly connect to any data
source with no IT involvement
(Self-Service)
• Automatically transform dull data
into interactive and live insights
• Benefit from the unified platform,
management and security

14. Panorama NovaView 6.2 Architecture
NovaView Server
- Business Logic
- Unified Data Security Model
Analysis Services Universal Data Connector
and / or
MS SQL SAP Oracle Flat Files Applications Web Services
PowerPivot
and / or
Source,
operational
raw data
Modeling,
aggregations,
semantics
Intelligence
Layer
End User
Client
Smart ReportingMS Office ClientsSpotlightDashboardsAnalytics

15. Demonstration

16. Usage Scenario:
Baltika Breweries
Background:
• Second largest brewery in Europe
• Recently merged with several other breweries
• Revenues of €2 Billion
• Doing business in 60 countries
• Working with over 100 terabytes of data

17. Challenge:
To build a unified BI infrastructure to support and lead their
market expansion after the merger, integrating different IT
structures of 12 breweries, managing over 10,000
employees, 350,000 points of sale and a massive logistics
network.
Usage Scenario:
Baltika Breweries

18. Solution:
• Baltika integrated Microsoft SQL Server Analysis Services for:
• Its complete BI platform (from OLAP to Reporting and ETL)
• Best total cost of ownership
• Baltika extended Microsoft platform with Panorama NovaView for:
• Self-service and ease of use for the business users
• Light web-based environment
• Rich data visualization
• Tight integration with MS BI stack
Usage Scenario:
Baltika Breweries

19. Benefits:
• Consistent view on data throughout the organization
• Improved collaboration between the diverse logistics groups
• Self-service access to data for managers across the company to
improve efficiency and agility
• Reporting time takes minutes instead of days
Future Plans:
• Expanding Panorama NovaView + Microsoft
BI platform into marketing, manufacturing,
sales and supply-chain management
Usage Scenario:
Baltika Breweries

20. About Panorama Software
• 15 years of experience in Business Intelligence
• Original developer of Microsoft Analysis Services and MDX
• Long standing partnerships with Microsoft, SAP and Google
• Over 1,500 customers worldwide

21. • Get in touch with us:
kseniyas@panorama.com
• Follow us on Twitter:
http://twitter.com/PanoramaSW
• Panorama Software on LinkedIn:
http://www.linkedin.com/company/13163
• Panorama blog:
www.panorama.com/blog
Q & A