Panorama3000 Agency Presentation english

PANORAMA3000Company Presentation. Berlin, January / 2012. Thomas Praus, Sven Zimmermann

We are an agency for digitalcommunications focusing on social media and entertainment.

Range Of Services. Strategy & PR & Content & Production & Consulting Promotion Community DesignCampaign Design Infuencer Outreach Community Management CI & DesignSocial Media Strategies Media Partnerships Website- & Profle Management Microsites, Blogs, Portals, GamesMonitoring and Analysis Event Planning Content Creation & Editorial Widgets, Gadgets, ApplicationsTrainings & Workshops Brand Cooperations Crowdsourcing & Contests Digital Product Development 2011/PANORAMA3000 7

International NetworkThe „Box Network Europe“ is Europes frst network of independent social mediaagencies. We plan and execute Europe-wide social media campaigns, shareknowledge and co-workers and buy in tools and ad space corporately.United Kingdom Italy France Switzerland GermanyTogether we supervise more than 100 clients, have more than 100 employeesand a total revenue of more than 6 million EUR.03.08.10 2010/PANORAM

Selected References. 2011/PANORAMA3000 9

Victorinox „Swiss Freshness“CLIENTVictorinoxTASK Strengthen the awareness of Victorinox Fragrances Increase the traffc and sales in the online shopEXECUTION Interactive 360° movie in a Suisse lake as a metaphor for fresh perfume Produced as embedable widget Integrated Sample-Order-Function Online-PR, Seeding 2011/PANORAMA3000 11

Victorinox „Swiss Freshness“CLIENTVictorinoxRESULTS Almost 20 000 samples have been ordered References in about 100 blog- and online magazines Europe-wide, valuable In-Links to the shop A large number of social shares to Facebook, Twitter, Tumblr Increased traffc in the shop Positive perception of the campaign and the brand Increased popularity of the product 2011/PANORAMA3000 12

ASUS DJ Challenge powered by IntelCLIENTAsus / IntelTASK Strengthen the popularity and sympathy of Asus / Intel in the young and creative target audienceEXECUTION DJ Remix Contest conception and design Facebook-App development Website production Community management Online-PR 2011/PANORAMA3000 13

ASUS DJ Challenge powered by IntelCLIENTASUS / INTELRESULTS 180 remix contributions 7.000 votings 4.800 fans on Facebook 20.000 active users monthly 60.000 plays on Soundcloud A large number of online articles and shares in magazines, blogs, bulletin boards and networks about 2 million contacts online via all channels and PR 2011/PANORAMA3000 14

Netzclub CI and web conceptionCLIENTS02 TelefónicaEXECUTION Positioning Logo, image, claim Website concept and design Social media analysis and consulting Customer Communication Campaign Design Production of advertising media 2011/PANORAMA3000 15

Netzclub CI and web conceptionCLIENTS02 TelefónicaRESULTS Steadily increasing brand awareness 100.000 customers and growing 90% customer satisfaction 10% conversion from visitors into new customers on the Netzclub- website 2011/PANORAMA3000 16

Heimat AlmanyaCLIENTSIntegrationsbeauftragte der BundesregierungTASK Activate a creative examination of the subject of „home“ Generate personal stories to the subject Target group: adolescentsEXECUTION Concept Webdesign Development Social Media Consulting 2011/PANORAMA3000 17

Heimat AlmanyaCLIENTIntegrationsbeauftragte der BundesregierungRESULTS More than 150 contributions from adolescents to the subject of „home“ Most different ways of characteristics: videos, picture shows, writings Large number of press references About 2 million contacts online via website, social media channels, articles 2011/PANORAMA3000 18

Emmi Caffè LatteCLIENTEmmi Caffè LatteTASK Establish Emmi Caffé Latte as a lifestyle brand in social web, dominating share of voice compared to its competitors Introduce „Brazil Edition“ drink to German marketEXECUTION Online game and online PR „Brazil Cup“ Community assembly on Facebook and Twitter Social media monitoring of the analysis and evaluation Editorial supervision of the GNTM integration parallel to TV 2011/PANORAMA3000 19

Emmi Caffè LatteCLIENTSEmmi Caffè LatteRESULTS 30.000 fans on Facebook 10.000 participants References about 4 million contacts Increased number of references About 50% share of voice during the campaign period Share of voice 2011/PANORAMA3000 20

Becks Social Media StrategyCLIENTSSilk Rel. / Inbev GermanyTASK Re-establish Becks Gold as a creative and innovative brand Improve the awareness in the niche Gain experience for the brand with social media tasksEXECUTION Conception: 1,5-year social media campaign for Becks Gold Integrated event- and content campaign Social media monitoring Editorial blog and profle management 2011/PANORAMA3000 21

Becks Social Media StrategyCLIENTSSilk Rel. / Inbev GermanyRESULTS 15.000 fans and follower on all channels – without any advertising about 50.000 contacs per month via all channels Increased positive references in the social web Valuable learnings for the Becks brand management 2011/PANORAMA3000 22

The Iconist Blogger ReachoutCLIENTAxel Springer VerlagTASK Interest the digital opinion leaders, for the frst Springer iPad app „Iconist“ and create a dialogueEXECUTION Developing a communication strategy Identifying opinion leaders Organizing events Managing relations to bloggers, twitterati and editorial staff Social media monitoring and analysis Generating reviews 2011/PANORAMA3000 23

The Iconist Blogger ReachoutCLIENTAxel Springer VerlagRESULTS 3 events with 20 participants each about 50 reports about „The Iconist“ Product and brand were sensed as innovative and of high quality 2011/PANORAMA3000 24

Creative Contest „Respekt 2010“CLIENTIntegrationsbeauftragte der BundesregierungTASK Activating young people to deal with the topic „integration“EXECUTION Rap contest via webcam or video upload in 3 stages (handing in, jury selection, voting) Online PR in relevant target audience (hip hop, youth culture, music, lifestyle) Community Management 2011/PANORAMA3000 25

Creative Contest „Respekt 2010“CLIENTIntegrationsbeauftragte der BundesregierungRESULTS More than 600 participants About 1 million video views 20.000 followers on all channels More than 100 articles During 3 months: daily intense discussions on SchülerVZ, Facebook, YouTube and Twitter Award „Deutscher Preis für Onlinekommunikation" Impressive creativity and depth of the contributions 2011/PANORAMA3000 26

Das Haus Anubis / NickelodeonCLIENTNickelodeon / MTV NetworksTASK Social media strategy Community management Design and developmentEXECUTION SchülerVZ profle design and community Blog concept, editorial, marketing Twitter, Facebook, video platforms Online-PR and cooperations 2011/PANORAMA3000 27

Das Haus Anubis / NickelodeonCLIENTNickelodeon / MTV NetworksRESULTS 72.000 fans on SchülerVZ 23.000 fans on Facebook 27.000 follower on Twitter 3.000 App-Users Marketable traffc on the blog 2011/PANORAMA3000 28

ZDF – Lena TelenovelaCLIENTZDFTASK Web support for a popular telenovela, fan communication, increase the viewing rates and traffc of the media centerEXECUTION Analysing the target group Cooperation management VZ Community management, profle design Tools, quizzes, campaigns parallel to the story line 2011/PANORAMA3000 29

ZDF – Lena TelenovelaCLIENTZDFRESULT About 20.000 fans on all channels High engagement rates Top demands in the ZDF media center 2011/PANORAMA3000 30

SonyMusic Label WebsiteCLIENTSonyMusic GermanyTASK Relaunch of the label websiteEXECUTION Major label HQ with focus on artists design, concept and execution style: clean, classic, state-of-the-art , 2011/PANORAMA3000 31

Phoenix Film CI and WebCLIENTPhoenix FilmTASK CI and web-developmentEXECUTION Research, sketches Logo, styleguide, colours Web concept and -design Development and technical care 2011/PANORAMA3000 32

Tiltes Insel Digital CampaignCLIENTHanser VerlagTASK Digital campaign to Peter Hoegs new bookEXECUTION Website and profles: conceptions, design, development, editorial Cooperation management Storytelling, community management Online-PR 2011/PANORAMA3000 33

1-2-Fly Away Facebook AppCLIENTOrange8 / TUI InteraktivTASK Community building for 1-2-Fly Switzerland on Facebook Playful contest mechanismEXECUTION Facebook-App: trade card game and competition • Cards could be collected, played, traded and put together into sets • complete sets could win trips to international locationsRESULT 6.000 users without any advertising only generated by the game mechanism 2011/PANORAMA3000 34

Arvato Innovation PlatformCLIENTBertelsmannTASK Developing a communication platform for arvato innovation manager to share and vote for ideasEXECUTION Workshops and conception Designing the developing the platform Evaluation and iterationen 2011/PANORAMA3000 35

The Team03.08.10 2010/PANORAM

ContactPANORAMA3000 GmbH & Co.KGOranienstraße 610997 BerlinGermany Sven Zimmermann Partner & Managing Directorhttp://www.p3000.net sven@p3000.netTel.: +49 (0) 30 80 57 99 66 0Fax: +49 (0) 30 80 57 99 66 6Mail: info@p3000.net Thomas Praus Partner & Managing Director thomas@p3000.netTwitter:http://www.twitter.com/PANORAMA3000Facebook:http://www.facebook.com/P3000 2011/PANORAMA3000 38

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Panorama3000 Agency Presentation english

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