PANORA
Use the fastest and easiest
Virtual Tour system on the planet!!
Virtual TU of Ottavia Tagliavini

PANORA services
PANORA creates Virtual Tours: presentations on
the Internet composed by 360° pictures together with
interactive floorplans.
Examples on the web: www.panora.eu ”EXAMPLES\"

PANORA services
PANORA overdraws Floorplans sent by client:

PANORA assets
- 360° Photos are shooted by special \"Just One Click
0-360 Panoramic Optic™\" lens.
- Taking pictures is as fast and easy as shooting normal photos:
clients can take 360° photos by themselves.
- Natural view gives the feeling as you are really visiting the object
thanks to the 360° rotation.
- Quality services & personal technical support in each job’s step.

Cooperation with PANORA
Trial period After trial period
PANORA makes all: CLIENT
- buys ”360° Package*\"
- shoots the needed photos - shoots the needed photos
- cuts and processes pictures - puts them in PANORA FTP
- overdraws floorplans
- gives VT link in 48h PANORA
- cuts and processes pictures
- overdraws floorplans
- gives VT link in 48h
Here it is the optimal cooperation!
* See details on www.panora.eu

“Competitors” overview
- Company W: renting camera with fisheye (pictures <180°
with min 2 shoots each room); low resolution and the risk
to publish a Virtual Tour not 360° or with distorted pictures,
because of the lack of a technical support; contract for 1 year
minimum.
- Company X: at least 20-30 shoots for each room; 10 times longer
time needed and higher cost.
- Company Y: shooting by a professional photographer because of
the complexity of the operation; double time and triple cost.
- Company Z: shooting by a camera fixed on a rotating tripod;
contract minimum for about 200 houses a year; double cost.

1st Appendix
Critical areas
for agencies…
…solved by PANORA

Transactions speed-
Slow and up showing more
houses to a bigger
rare sells and focused target
You are different,
Many on an “higher” level
competitors and you have
more visibility
It’s hard to Client appreciate
obtain the a lot we promote /
exclusive advertise his house
from clients by Virtual Tour

More clicks on
It’s hard to announcements: more
find clients people remember you:
“in general” you advertise
your agency
Many expenses Thanks to an already
selected target, you
related save money from mobile
to agents calls and car trips
You are already visible l
Expenses reaching many people
to publish c and you appear more
announcements trustful showing houses
on magazines clearly/fully

2nd Appendix
Marketing research

When you look for/rent/sell
a house
No
1. Internet is useful?
Yes
Quite
2. Virtual Tour is useful?
Very

When you look for/rent/sell
a house
3. Why Virtual Tour is useful?
First selection
More
others
reliability
from the
agency See the
house
See more
houses
Less trips
Save time

Marketing research details
Period: Year 2007
Method: Personal and direct interviews
Total Nr. interviewed: 200 people
Panel details: - nationality: 95% Italians (80% Milan city and
country - 20% other cities),1% French,
1% Swiss, 1% American, 1% Brazilian,
1% Scandinavian
- sex: 50% men, 50% women
- age: 40% 18-30 y.o
50% 31-50 y.o
10% 51 and over

Thanks
from your Virtual assistant !