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White Paper: Your YouTube Channel vs. The Corporate YouTube: A Policymaker's Guide from Panopto Enterprise Video
 

White Paper: Your YouTube Channel vs. The Corporate YouTube: A Policymaker's Guide from Panopto Enterprise Video

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Video is increasingly the way businesses communicate and share valuable information. As organizations continue to find new value in video the question of where to keep all this video has become ...

Video is increasingly the way businesses communicate and share valuable information. As organizations continue to find new value in video the question of where to keep all this video has become critical.

This question often comes down to two hosting options:
- Video sharing sites, such as a branded YouTube channel; or
- Your "corporate YouTube" video content management system.

Which solution offers the best mix of security, searchability, and shareability for business video?

Panopto makes it easy to record, share, and search video–in a single solution that requires no specialized hardware and no training.

Panopto’s video content management system automatically standardizes almost any video camera, then automatically encodes and uploads to a secure, searchable “Enterprise YouTube” of video content that can be shared internally or with partners and customers.

For more, visit www.Panopto.com or call 855.PANOPTO today.

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    White Paper: Your YouTube Channel vs. The Corporate YouTube: A Policymaker's Guide from Panopto Enterprise Video White Paper: Your YouTube Channel vs. The Corporate YouTube: A Policymaker's Guide from Panopto Enterprise Video Document Transcript

    • YOUR YOUTUBE CHANNEL VS. THE CORPORATE YOUTUBE Designing A Policy To Help Your Business Choose The Right Place For Your Videos www.panopto.com 855.PANOPTO
    • BRINGING EVERYTHING INTO VIEW Video is increasingly the tool by which businesses communicate and share valuable information. As organizations continue to find new value in video— creating online training videos, streaming live executive broadcasts, webcasting events, and offering on-demand presentations and product demos—the question of where to keep all this video has become critical. Often this question comes down to two hosting options—video sharing sites like custom YouTube channels, or “the corporate YouTube” video content management system. Each option has its pros and cons, which are discussed in this paper. Ultimately, the right decision for where to host any particular video must be based on four factors. 1. Who’s watching the video 2. Whether a video’s content is secret or shareable 3. How important it is to be able to find videos and search inside them 4. Whether your team needs to know exactly who watches the video The importance of these factors will vary from video to video. Ultimately, most enterprise video is best served to host on the corporate YouTube video content management system, for the available mix of security, searchability, and shareabilty. A custom YouTube channel, meanwhile, makes a worthwhile supplemental channel for public-facing videos. www.panopto.com 2 of 18
    • PANOPTO ON A PAGE Panopto creates software that enables businesses and academic institutions to record and view searchable video presentations in minutes from any device. Businesses can use Panopto to record and live stream: • Review, recap, and summary communications • All-hands meetings • Executive communications • Events for customers, press, and investors • Product demonstrations • Sales and marketing presentations • Employee training and onboarding videos • Web conferences Panopto also enables individual employees to record and share videos in a secure, centralized video library. This facilitates: • Social and informal learning • Capturing the knowledge of retiring employees • Sharing knowledge across a global workforce Panopto’s video library includes unique search functionality that enables employees to search inside videos for any word mentioned or shown onscreen during a video. Panopto is currently in use at Fortune 500 companies around the world and is the fastest-growing lecture capture solution at leading universities. Privatelyheld, Panopto was founded in 2007 by technology entrepreneurs and software design veterans at Carnegie Mellon University’s School of Computer Science. The company was recently recognized by Gartner as the only “Visionary” in its 2013 Enterprise Video Content Management Magic Quadrant. Learn more at http://panop.to/gartner-visionary. Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or to schedule a demonstration of our software. www.panopto.com 3 of 18
    • A YOUTUBE CHANNEL VS THE CORPORATE YOUTUBE OVERVIEW Where to Store Your Business’s Videos: The Big 3 Options...................................... 5 Get to Know: YouTube Channels............................................................................. 6 Get to Know: Video Content Management Systems (“Corporate YouTubes”)..... 8 Policy Considerations: Putting the Right Videos in the Right Places.................... 10 Audience Considerations.................................................................................. 10 Content Considerations.................................................................................... 12 Searchablity Considerations............................................................................. 13 Analytics Considerations................................................................................... 15 In 100 Words: How Panopto Does Video Content Management......................... 17 Key Takeaways......................................................................................................... 17 www.panopto.com 4 of 18
    • “MY TEAM JUST FINISHED THIS AMAZING VIDEO– NOW WHERE DO WE PUT IT?” If that refrain sounds familiar, you aren’t alone—demands for video capabilities within the enterprise have never been higher. And with good reason: as video capabilities have made their way into everyone’s smartphones, video has become a valued means of capturing and sharing ideas for just about everyone. Why? Short of face-to-face interaction, video is the most powerful personal communication tool on the planet. Forrester Research credits enterprise video with a parade of benefits1, including: • Improving training effectiveness • Encouraging employees to share best practices • Driving remote employee engagement • Reducing the cost of meetings and events • Even improving communications from executive leadership If you’re like most organizations, your employees are almost certainly already using video. A study by the Research & Economics Practice of Cisco’s Internet Business Solutions Group found that2: • 76% of executives watch business videos at least once a week, including 40% who view them daily • 82% of executives record their own business videos, and 64% of these executives upload recorded videos to their company’s video-sharing portal So: video can help your business succeed, and your people are probably already using it (or eagerly anticipating the opportunity). But once your team has finished a video the question remains—where are you going to put it? WHERE TO STORE YOUR BUSINESS’S VIDEOS: THE BIG 3 OPTIONS Every video your business creates will need to be stored somewhere—where exactly that space is will make a big difference to what your team can do with that video and how your business may leverage it in the future. www.panopto.com 5 of 18
    • As of today, most companies use a mix of 3 options for storing enterprise video: • A public video hosting site like YouTube • Your company’s video content management system (VCMS, or “corporate YouTube”) • Your company’s internal file share or SharePoint sites While saving to the team SharePoint or LAN folder is commonplace for documents, it’s often not the best long-term answer for your enterprise video. Why? • Difficulty at scale – video requires significantly more storage space than most documents – even short videos can exceed SharePoint’s maximum file size • Difficulty with search – without a central video storage and sharing site files end up scattered across the company. And since SharePoint isn’t able to search within the content of your videos, so once a video is saved there it’s almost undiscoverable for anyone who doesn’t already know it exists • Difficulty with sharing – stringent firewalls prohibit these file systems from making even the most public-facing videos available to the public • Difficulty with viewing – file shares and SharePoint sites just host your videos - they don’t do anything to ensure compatibility with devices being used to watch videos Simply put, to make sure your organization gets the most out of your video, it needs to be accessible—either on an external video host like YouTube, or on your own corporate video content management system. SO WHAT’S BETTER: YOUTUBE OR MY VCMS? It isn’t about which is better so much as it’s about which is right for the video. Let’s take a look at each option a little more carefully. YouTube What it is: YouTube is a video sharing website that allows users to upload, view, and share videos. Wholly owned by Google, YouTube is the most popular video-sharing site online. More than 1 billion users visit YouTube each month, watching more than 6 billion hours of video3. How do other businesses use it? Users manage video on YouTube through a system of sub accounts called “channels”. Anyone logged into Google can create YouTube channels as part of their YouTube account. As a best practice, it’s wise to set up a YouTube channel using a generic, corporate-managed email address and password. www.panopto.com 6 of 18
    • Once your channel is created, YouTube allows you to brand it with customizable colors and space for your logo and links to your website and other social accounts. YouTube channels are public by default, and always indexed by Google for search. You can opt to have YouTube not show your channel, but if someone searches for the username YouTube will return the channel’s thumbnail image and some basic information in its search results. However, while the channel itself will be public to one degree or another, the videos your business uploads to your YouTube channel do not have to be. While all videos are set by default to be shared publicly, each video can be individually set to either “private” (which can only be viewed by people you invite via email) or “unlisted” (which are public but unsearchable, meaning someone can only view them if they have the direct link). Why would a business host a video on a YouTube channel? Three reasons: YouTube is easy, shareable, and big. First, YouTube is a well-known site most people are already familiar with and use regularly. It works well on almost every web-connected device and accepts most types of video. And it’s free. If you’re just looking to host and share video, it has a near-zero barrier to entry. Second, YouTube is a Google property, which means the public videos it hosts are optimized to be found. For businesses hoping to share ideas with a wider public that might be searching for relevant topics, hosting video on YouTube is a proven way to get found in search. Third: 1,000,000,000 monthly viewers. That’s a billion with a “B” or roughly 1 in every 7 people alive. Access to an audience the size of YouTube’s is a big plus for many business use cases. If your next ad, next report, next demo, or next anything else finds the right audience on YouTube, your business could wind up the next viral sensation. Just look what YouTube did for Dollar Shave Club, Old Spice, or the good folks at Blendtec, the masterminds behind the “Will it blend?” series. Why would a business NOT host a video on a YouTube channel? Not all enterprise video is right for YouTube. It’s one thing when your latest ad goes viral – it’s quite another when it’s your internal financial forecasts. A quick YouTube search finds returns, as of this writing, more than 442,000 videos for the search “Internal Meeting”—one hopes nothing too confidential has been inadvertently shared there. Much of the value video is bringing to the enterprise today is in improving internal communications, presentations, and meetings. Video can give your team better insight into competitive strategy, executive policy, product development priority and more—but while those improvements are good reason to enable video at your organization, they’re also good www.panopto.com 7 of 18
    • reason to want to lock down that sensitive information so others outside your company can’t find it. YouTube’s privacy settings help to minimize the risk of inadvertently sharing company secrets, but for many organizations the risk of using any outside hosting system like YouTube is just too great. Along with privacy and security concerns, other businesses may choose not to upload video to YouTube because YouTube may be simply too disconnected from the rest of their business systems. Corporate VCMSs can generally integrate with existing content management systems and employee directories—making them a little easier to use for hosting video, especially if it’s content for internal viewers anyway. Video Content Management System What it is: A video content management system is a video library specific to your organization—often thought of as “the Corporate YouTube”. A VCMS can be built from scratch (at no small expense), but they are more often sourced. There are a number of VCMS providers, and solutions range from simple video libraries to enterprise video platforms with video recording, screencasting, and live webcasting capabilities. They can be locally hosted on your servers or deployed in the cloud, depending on your vendor and your contract. How do other businesses use it? While every system is different, just about every video content management system is designed to be the central library for all things video in an enterprise. Once the library is set up, select employees are generally given access to upload video, as well as to search and view just about anything stored there. Companies at the forefront of using video as a tool for improved communication, social learning, culture development and knowledge exchange often open these libraries to many or all their employees. Since a VCMS is generally set up to be private, it should be a great place to keep more sensitive information. Most enterprises with a VCMS instruct employees to look to the video library for the latest training videos, quarterly financial reports and forecasts, and communications from executives on priorities for the coming quarter and year. While privacy is typically a first concern, many VCMS solutions do offer the ability to make selected videos public or sharable. These features typically work like the inverse of YouTube’s privacy features—videos or folders must be individually shared with the desired audience. www.panopto.com 8 of 18
    • Why would a business host a video on a VCMS? In a word—privacy. Social learning is all about encouraging employees to share institutional knowledge and best practices—the kinds of competitively sensitive information that helps them do their best work and help your company thrive. Top-down communications like executive messages or corporate training deliver their best results when they can be candid and explicit—sharing the kinds of details that help employees truly understand corporate direction and how to apply it. You want your business video to communicate clearly, to show the details of how things work and the directions for where you’re going. That’s incredibly sensitive information for many businesses. You wouldn’t open up your email or your SharePoint sites for public view—many businesses feel the same way about their enterprise video. Hosting on a VCMS makes privacy concerns a less of an issue—and lets your people tap the power of video for sharing ideas. Why would a business NOT host a video on a VCMS? When a business chooses not to keep a video on their own VCMS, there is usually one of two reasons at play: One: The video in question is actually designed for public consumption, so it makes sense to share it in a more public space. Ads and other promotional and public-facing content make perfect sense to keep on publicly searchable libraries. Often, this type of content lives a dual-life—hosted both on a public site like YouTube for customers, prospects, and anyone else to see, as well as on the VCMS (alongside previous versions, future versions in development, and other for-employee-eyes-only content that may make the videos even more valuable to your team). Two: The organization has no VCMS to store their video. Whether it’s concerns around price for small businesses or technical capacity for deploying a local VCMS, some organizations haven’t invested in video content management. Often this is the decision that leads to employees storing files in less searchable, less compatible, less scalable places like team SharePoint sites. www.panopto.com 9 of 18
    • SO HOW DO YOU KNOW WHEN TO USE YOUTUBE AND WHEN TO USE THE CORPORATE VCMS? For every video, there are four factors that should help your team decide where to upload. #1: WHO’S WATCHING YOUR VIDEOS (AND HOW CAN YOU ESTABLISH PRIVACY SETTINGS)? The first and most important factor that should help you choose between YouTube and your video content management system is your intended audience. Remember—the best video in the world has no value if the right people can’t see it. By the same token, video that would be exceptionally valuable to your employees may create an exceptional headache if unintentionally made public. You can think of your audience in three groups. Whether a video is intended for each group or not will help you decide where you should upload it. 1. Your employees (and other people internal to your organization). With this audience you can share more sensitive information. Transparency in communications and openness in teaching best practices will actually help them better understand your organization, their work, and how to do the best job. 2. Your public (customers and non-customers alike). With this audience you should be more deliberate. Depending on your brand you may still have fairly informal communications with this group, but you certainly wouldn’t want to release sensitive information or inadvertently give away anything that wasn’t yet ready to share. 3. Your halo audience (partners, prospects, vendors, and anyone else not in your organization but with whom you work regularly). Thoughtfulness is key. Transparency and openness will help you get better results with these partners, but you may not want to share anything and everything your employees would see. As you can see, flexible options for privacy settings will be critical in making sure your videos are seen by the right audience—and not by the wrong one. So how do YouTube and VCMS providers approach privacy? YouTube YouTube channels are public by default, and cannot be made wholly private. Any channel you create on YouTube will be indexed by Google and can be returned in search. www.panopto.com 10 of 18
    • Likewise, videos uploaded to YouTube are publicly shared by default. If left public, anyone would be able to search for and watch your videos, as well as like, share, and email them with their own networks, and even embed them in their own blog posts or websites— however they see fit. However, although YouTube channels cannot be hidden, every individual video you upload can be. YouTube offers two non-public settings: private or unlisted. • Private videos can only be seen by those people you invite to view, up to a maximum audience of 50. • Unlisted videos are also not searchable, but are viewable only by those people with a direct link to the video (although bear in mind anyone with the link could share and reshare it however they like, even with people you didn’t intend). Note: As of this writing, YouTube has a minor privacy loophole4 that allows people to see thumbnails from your video even when set to private. This may be only a moderate risk— the process takes a few steps and YouTube only creates three thumbnails (unless you add more), and even when done the only thing accessible are still images, not video or audio— but if a thumbnail happened to capture a screen with sensitive information, that would be possible for anyone to access and view. Hopefully YouTube fixes this—in the interim, you should consider this when you’re deciding where to share a video. Video Content Management Systems A VCMS is generally pre-set to be securely accessible within your organization. Most VCMS providers also allow users to restrict specific videos as well as collections of videos to only share with a subset of the company (e.g.: your team, your working group, or just you). Sharing outside options differ for each VCMS provider, but most incorporate some means to share video with external audiences. Options range from generating direct links to the video content that can then be shared, enabling embedding so video may be placed publicly on other websites, social networks, and blogs, and optional partner-level permissions that allow designated “halo” level audience members to open access to a restricted version of the video library. The key difference to consider when uploading your video to either YouTube or your VCMS is that on your video content management systems your video will start at a private, secured setting and must be made more open, whereas on your YouTube channel your video start as first as public content and must then be locked down to be made private. What’s right for your video will depend on its target audience. www.panopto.com 11 of 18
    • #2: IS YOUR VIDEO’S CONTENT SHAREABLE OR SECRET? Choosing where to host video that’s customer-facing, approved by legal, and designed to be shared and discovered by anyone is a different process than when the video you’re uploading may contain competitive strategies, new product plans, financial data, trade secrets, customer or prospect information, or other ideas you wouldn’t want to inadvertently make public. Every video has unique content, so you’ll need to thoughtfully consider placement for each. A few rules of thumb for the most common categories of enterprise videos: For advertisements and other marketing collateral Marketing videos are usually created to be seen, shared and discovered. Marketing helps turn viewers into leads and leads into sales—most of the time, you’ll want to make it as accessible as possible. Rule of thumb: Your YouTube channel is likely a valuable choice here. With a massive audience and a library indexed in Google, putting these videos on YouTube can help more people find your video—and if you’re lucky, help those videos go viral. Caveat: Many businesses also host their marketing materials on their VCMS, paired with new videos and ads in development to allow their employees to review, comment, and help shape future campaigns. Demonstrations of products, processes, or competitive comparisons Demonstrations require careful consideration when selecting where to host a video. Customer-ready demos of existing features or product comparisons may be valuable to share just like marketing materials. On the other hand, demos of products still in development, sales readiness how-to’s, or processes that may be competitive secrets may be smart to keep close control of. These videos may be valuable to your organization and useful to employees, but you wouldn’t want them shared outside company walls. Rule of thumb: Customer-ready demos are helpful to share both on YouTube (where your customers and prospects can find them) and on your VCMS (where your sales and support teams may refer to them). Internal-eyes-only demos are likely better kept on your own video content management system. Presentations, meetings, events, or updates This type of video content presents another area for review and consideration, although these are often more black & white. www.panopto.com 12 of 18
    • Recording your meetings and making them available on your company’s corporate YouTube is a great way to share ideas, embrace transparency, and help new and existing members of your team understand where the company is headed and why. Select public meetings—event keynotes, investor calls, and the like—are easily shared anywhere. Most other presentations or events your employees will want to record will feature sensitive information and ideas—you’ll want to keep these secure. Rule of thumb: For the most part, you’ll want to keep these videos guarded on your VCMS. These will be some of the most valuable videos your employees will create—sharing knowledge, providing background information on strategy, and more—but all that value means you certainly want to keep it in-house. Caveat: Public meetings may be hosted anywhere. Many businesses choose to keep them on the VCMS and simply embed them on their website’s press or investor relations pages rather than save them to a formal YouTube channel, but others are happy to offer these events in a public place. Training, workshops, courses, and other corporate instruction Your corporate culture and the methods by which you do business are often important competitive differentiators. Most businesses prefer to keep these kinds of corporate knowledge and instructional materials private. Employees’ accessibility for these materials is paramount, but a close second is keeping them out of the hands of the public (and the competition). Rule of thumb: For most companies, your corporate video content management system will be the better choice for your instructional and training videos. #3: HOW IMPORTANT IS IT FOR YOUR AUDIENCE TO BE ABLE TO SEARCH FOR AND FIND YOUR VIDEO? Searchability has historically been the single largest problem with video. Unlike written text, video content cannot be quickly scanned and indexed without additional work or supplemental data. Sharing a video is comparatively easy—just send out a direct link. Making it possible for users to search through the content of your video library and find the relevant information they need has proven much more difficult. Complicating things, there are two key parts to video search—each driving its own value and both vital to the overall usability of any video hosting solution you choose. www.panopto.com 13 of 18
    • Inside-Video Search: How the video system indexes and searches each video For the most part, most video systems will not index the actual audio visual content of a video, but will rely instead on any manually-entered “metadata”. This includes the title or description uploaded with the file, associated tags or text, and in some cases, inbound cues like comments, links, and social posts. A few advanced video platforms do go beyond manually-entered metadata and index the content inside the video. Panopto, for example, can ingest the content of PowerPoint slides during a presentation, add captions to videos, and then index that content to better help searchers find relevant topics inside videos. Full-Library Search: How the system indexes and searches across all videos Along with searching within the video, you’ll want to consider how a platform searches across all the video you make available there. A variety of factors can limit full-library search, including permissions settings for users, creators, and video files and video data availability. While full-library search is fairly standard for most video platforms, most companies find that this function is severely limited when trying instead to store video on share sites and LAN files. All too often valuable videos are uploaded to a team SharePoint, never to be discovered by other members of the organization. Given the importance of searchability to helping people find your video, you’ll want to consider exactly how each option enables search. YouTube YouTube is a Google company—if your videos are public you can bet they are being indexed and are searchable. YouTube right now doesn’t search the physical content of the video itself (what you say and what you show), but can only search the metadata on the video—your title and description, any tags you associate (YouTube makes this easy), and any other relevant descriptive info (video comments, content on pages/social posts that link to the video, etc.). In terms of full-library search, again, expect that YouTube will index and return anything and everything public in your library. Expect also that viewers won’t stop there—the nature of YouTube tends to prompt your viewers to seeks out related videos as well, which means they may be “changing the channel” to you competitor right after watching you. www.panopto.com 14 of 18
    • Video Content Management Systems The searchablity of your VCMS varies system by system. You’ll want to review your company’s specific system for complete details. At a minimum you should expect to be able to search by metadata just like YouTube. Ideally your VCMS search will go further—ingesting the content of presentation slides and any available captioning, along with metadata—to allow your viewers to find both the relevant videos and the exact spots in each where their search query is mentioned. A good VCMS should also have no issues with full-library search so viewers may serendipitously find videos they would get value from but would have never otherwise found. It’s a good idea to check your privacy and permission settings to be sure each video has the proper settings to be searchable. Your VCMS should help extend the life of your videos, by making them—and all their valuable content—easier to find. Whereas video stored on local networks is often quickly forgotten about and generally inaccessible by other teams, a VCMS can centralize your video so more people can find what they need. When deciding where to upload your video, take a moment to consider your options for search. Making video content easy to find is difficult even for professionally developed and managed files with ample metadata. Simpler videos—especially social knowledge sharing videos and others that might be shot with a basic webcam—may be virtually impossible to discover without improved inside-video search. Modern VCMS solutions like Panopto make storing, sharing, and searching video across your organization a breeze, allowing you to improve your organization’s big picture insights just in the name of getting stuff done. #4: HOW IMPORTANT IS IT FOR YOU TO KNOW WHO IS WATCHING YOUR VIDEO? Most video platform analytics packages offer a robust amount of information—from basics like which videos are being played and how often, to more detailed information about viewer demographics, how they found the video, and what device they used to view it. A key factor to consider when selecting between YouTube and your corporate VCMS is just how important it will be for you to know exactly who watched your video. So how does this play out: www.panopto.com 15 of 18
    • YouTube Public video hosting platforms like YouTube can offer rich detail on your users demographics, including age ranges, geographic locations, and device preferences. However, these systems can only report on users as an aggregate, undifferentiated mass. YouTube does allow you to segment analytics reports based on subscriber status, meaning you’ll be able to see these averages for those people who subscribe to your channel (as compared to other viewers who just happen to find your videos but don’t subscribe). Still, YouTube won’t be able to provide person-by-person records of who actually watched the videos, when, and for how long. Video Content Management Systems Unlike YouTube, your corporate VCMS will be able to identify a many viewers individually. Viewers are typically required to log in to the VCMS to access videos, and that login allows you to find out everything from what they watched and whether they finished the video or stopped short. This level of detail can be an absolute gift for teams that need to make sure their video output is seen. Training teams can make sure that required videos are seen in full. Communications teams can monitor to see which ideas are shared more (or less) than usual. And the marketing and sales teams can see exactly when prospects stopped watching—so they can make the next pitch even better. How well you need to know exactly who is watching your videos is an important factor in where you decide to host a video. When simple trend information is enough to validate a video’s success your options are almost limitless. Greater precision may limit your choices, but the tradeoffs may be essential for some video content. www.panopto.com 16 of 18
    • IN 110 WORDS: IF YOU’RE GOING WITH A VCMS, HERE’S WHY YOU SHOULD GO WITH PANOPTO Panopto allows organizations to record, share, and search all of their video content and presentations. Organizations use Panopto to stream live executive broadcasts, create online training videos, webcast events, and create on-demand presentations and product demos. Panopto’s video platform provides an “Enterprise YouTube” that can be shared internally and with partners and customers. Panopto’s video search capability allows viewers to find specific content and segments within any recorded presentation, as well as to take in-video notes and bookmark points of interest. Panopto automatically encodes your video for playback on any device—and even makes downloading easy so you can put it on YouTube too. Find out more at www.panopto.com. KEY TAKEAWAYS For most organizations, video is already a valued communications and teaching tool. Whether video in your business is still something of a novelty, or now an established part of everyday communications, it is essential to have a policy in place to help your employees know how to appropriately host the video they are creating. Every organization’s priorities will be unique—as you set your policies, be sure to consider both the needs of the audience, as well as the needs of organizational security. For most business users, the corporate YouTube your VCMS enables will be the right place to share most of your business video. Your video content management system will offer the right mix of security, searchability, and shareability, with the added benefit of improved analytics and easier access. You can think of YouTube a supplement to your VCMS—a second channel where you may want to feature videos that are public facing and that you would want others to find. www.panopto.com 17 of 18
    • CITATIONS 1. Forrester Research, “Best Practices: Leveraging Live Streaming And On-Demand Video In The Enterprise Communications, Training, And Collaboration Dominate Usage Scenarios” by Philipp Karcher with Matthew Brown, Heather Martyn, and Joseph Dang. January 27, 2012 2. Cisco, “Enterprise Video: Top 10 Insights from Cisco IBSG Horizons Study” by Andy Noronha, James Macaulay, and Rick Hutley. 2011 3. YouTube, “Statistics” http://www.youtube.com/yt/press/statistics.html 4. YouTube Privacy Loophole examples, • Documentation 1: http://www.youtube.com/watch?v=NPr3gO4zjAE. • Documentation 2: http://www.youtube.com/watch?v=OHsx7Kz0jyo. • Documentation 3: http://merokura.com/?p=807 www.panopto.com 18 of 18