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Infographic: How Long Should A Business Video Be - Panopto Enterprise Video
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Infographic: How Long Should A Business Video Be - Panopto Enterprise Video

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This year is shaping up to be the year video finally comes to every part of the enterprise. Whether you’re recording formal training, a quick social learning how-to, a sales demo, an executive chat, …

This year is shaping up to be the year video finally comes to every part of the enterprise. Whether you’re recording formal training, a quick social learning how-to, a sales demo, an executive chat, or anything else, the question looms large: how long should your video be?

Whether you're posting to YouTube, Vimeo, or your own corporate YouTube or video content management system (VCMS), we've collected the data on just how long a good business video should be. Check it out!

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  • 1. Just Should Your Business Video Be? 2014 is shaping up to be the year video finally comes to every part of the enterprise. Whether you’re recording formal training, a quick social learning how-to, a sales demo, an executive chat, or anything else, the question looms large: how long should your video be? 2.7 FIRST: minutes How do people consume online video? Average length watched of a single internet video1 53.6 Percent of viewers who watch for less than one minute2 IS THERE DATA THAT ISN’T SKEWED BY ALL THOSE VIDEOS OF CATS ON YOUTUBE? Fair question. Most of us are watching video at work for actual business value. How do people consume that online video? 77% 62% 0-1 min video 55% 2-5 min video 35% 5-10 min video 28% 20-30 min video 45+ min video Average completion rate, by video length, for business video3 What Does Science Say? The average attention span of most adults ranges from4 minutes minutes There Must Be An Easier Way… Sure is. Just open up your video analytics and let your audience tell you. 09:59.0 08:12.3 07:45.3 07:15.3 07:00.2 06:07.8 04:51.7 04:11.6 03:13.5 03:02.9 02:41.1 02:15.9 01:59.9 01:54.2 00:45.1 00:30.4 00:02.9 00:01.5 00:00.9 00:00.0 Viewers Video Content Management System: Viewer Analytics Dashboard 300 250 200 150 100 50 0 Time Yep – right about here seems to be the right length for this team So… How Long Should Your Videos Be? First, remember the 1st RULE OF PRESENTING Your presentation should last exactly as long as required to cover your subject to the depth that is right for your audience. No shorter. No longer. THEN Break the video into short chapters I II Record your presentation Share your video (and watch your analytics!) (Target 5 minutes) Panopto makes it easy to record, share, and search video–in a single solution that requires zero new hardware and zero specialized training. Panopto’s video content management system automatically standardizes almost any video camera, then automatically encodes and uploads to a secure, searchable “Enterprise YouTube” of video content that can be shared internally or with partners and customers. For more, visit www.Panopto.com or call 855.PANOPTO today. Sources: III 1. http://www.statisticbrain.com/attention-span-statistics/ 2. http://www.adeliestudios.com/typical-video-online-watched/ 3. http://wistia.com/blog/does-length-matter-it-does-for-video-2k12-edition 4. http://en.wikipedia.org/wiki/Attention_span

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