Clinical Trials Awareness
Campaign
Hollings Cancer Center at the Medical University of South Carolina
hcc.musc.edu
• Part of the Medical University of South
Carolina in Charleston, SC
• Officially became a cancer center in 1993
• Obtaine...
• Inspiration: amazing things witnessed at OSUCC in 2010
• Stated goal: increase accrual to therapeutic trials from 10.5%
...
The Basics
• Involve patients to empower them and inspire medical teams/all ct participants at
HCC
• Find a theme and use ...
• Must have top-level institutional support;
matrix center directors can’t do it alone
• Help your CTO help physicians/a l...
• 7-foot tall banners in
public spaces
• posters in all exam
rooms and hallways
• thermometer signs
in non-public spaces
t...
The Visuals
• Big spike in accrual during 1st quarter of campaign; peaks and
valleys over time
• One year after launch, accrual was up...
• Patient “stars” pass away – what to
do/Phase I patients – consider carefully
• Honoring diversity while covering all
can...
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
PAN Clinical Trials Awareness Campaign   Agnew
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PAN Clinical Trials Awareness Campaign Agnew

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PAN Clinical Trials Awareness Campaign Agnew

  1. 1. Clinical Trials Awareness Campaign Hollings Cancer Center at the Medical University of South Carolina hcc.musc.edu
  2. 2. • Part of the Medical University of South Carolina in Charleston, SC • Officially became a cancer center in 1993 • Obtained NCI designation in 2009; only NCI center in the state • Would be a great site for future NACCDO PAN meeting! • Welcome Allison Leggett, director of strategic communications at HCC hcc.musc.edu A Bit About Hollings
  3. 3. • Inspiration: amazing things witnessed at OSUCC in 2010 • Stated goal: increase accrual to therapeutic trials from 10.5% to 15% by spring 2015 • Behind the scenes: needed a significant culture change • Public facing campaign to motivate inside and raise awareness outside/compel the conversation • Launched in spring 2011 hcc.musc.edu The Roots
  4. 4. The Basics • Involve patients to empower them and inspire medical teams/all ct participants at HCC • Find a theme and use a great photographer/people doing something they love • Tagline: The Next Breakthrough Could Be Yours applies to everyone • Call to action: Ask About Clinical Trials • Remember diversity as often as you can (ethnic, gender, age)
  5. 5. • Must have top-level institutional support; matrix center directors can’t do it alone • Help your CTO help physicians/a lot of work • Assess for physician comfort and attitude • Must have physician champions in each area/CT leaders roadshow • Prepare frontline staff (scripts; buttons and handouts) hcc.musc.edu Getting Ready
  6. 6. • 7-foot tall banners in public spaces • posters in all exam rooms and hallways • thermometer signs in non-public spaces tracking enrollment by disease The Visuals
  7. 7. The Visuals
  8. 8. • Big spike in accrual during 1st quarter of campaign; peaks and valleys over time • One year after launch, accrual was up by 4% • Current accruals at 14.3%; closing in on 15% • Costs: about $1,400 per patient (photography, banners and posters); outside vendors • Patients are altruistic and proud to participate; many volunteers hcc.musc.edu Lessons Learned: What Worked
  9. 9. • Patient “stars” pass away – what to do/Phase I patients – consider carefully • Honoring diversity while covering all cancer types is challenging • Enthusiasm flags – physician leaders must continue to motivate • Change culture by recruiting physicians inclined to enroll patients on to trials • Complement with video if you can hcc.musc.edu Lessons Learned: Tougher Take-aways

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