Planned Giving at MSK:
A multichannel approach to identify,
steward and cultivate planned giving
donors and prospects
Stac...
Agenda
Overview
of
Session
About
Planned
Giving & PG
at your
organization
Planned
Giving Donor
Profile
• From
prospect to
...
Overview of Session
– Sharing techniques used at MSK in Planned Giving to hopefully
generate ideas that can be applied to ...
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NACCDO Planned Giving at MSK Angarola

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NACCDO Planned Giving at MSK Angarola

  1. 1. Planned Giving at MSK: A multichannel approach to identify, steward and cultivate planned giving donors and prospects Stacy Angarola Office of Planned Giving Memorial Sloan KetteringCancer Center
  2. 2. Agenda Overview of Session About Planned Giving & PG at your organization Planned Giving Donor Profile • From prospect to gift realization Who are the best PG Prospects? • Database Management /Analytics Marketing & Stewardship • PG message across many channels including a look at the MSK planned giving video
  3. 3. Overview of Session – Sharing techniques used at MSK in Planned Giving to hopefully generate ideas that can be applied to your organization – Focus on…… • Identifying new planned gift expectancies • Stewardshipof these donors so they keep the organization in their plans, and even expand or increase these gifts • Educating and generating leads and prospects – Please interrupt and ask questions along the way!

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