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NACCDO: Innovation strategies for philanthropy

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  • 1. Innovative Strategies for Philanthropy Tricia A. Bruning Senior Executive Director, Principal Gifts Officer Abramson Cancer Center University of Pennsylvania Susan C. Dolbert, Ph.D. Vice President, Development Fred Hutchinson Cancer Research Center Evelyn Schwartz Director of Leadership Giving & Philanthropic Outreach Abramson Cancer Center University of Pennsylvania April 24, 2014
  • 2. Building A New Box to Grow the Pie: Innovative Strategies for Philanthropy Tricia A. Bruning Senior Executive Director & Principal Gifts Officer
  • 3. Grateful Patient Fundraising: Patient Perspective I My Doctor I The Whole Care Team and Value the Basic + Translational Research Behind Cancer Care
  • 4. Grateful Patient Fundraising: Faculty Perspective My work and clinical needs are the most important priority for cancer patients The work of this institution to advance new therapies is the most important priority for cancer patients
  • 5. Grateful Patient Fundraising: Scientific Perspective Because mice - although grateful - cannot make philanthropic gifts
  • 6. Basic and Translational Science Fundraising:  Often falls outside of grateful patient box  Decline in NIH/NCI Support  Institutional wells can run dry, be uncertain  Need a new box
  • 7. Abramson Cancer Center- Who We Are:  University of Pennsylvania • Perelman School of Medicine  University of Pennsylvania Health System • 4 Hospitals – Hospital of the University of Pennsylvania – Penn Presbyterian Medical Center – Pennsylvania Hospital – Chester County Hospital • Perelman Center for Advanced Medicine (Outpatient Home) • Growing Penn Cancer Network – Currently 18 Facilities Matrix:
  • 8. Abramson Cancer Center- Who We Are:  Celebrated 40th Year of NCI Designation  Inpatients Discharged • Over 11,800  Outpatient visits • Over 90,000  Over 37,000 Chemotherapy Tx  Over 66,000 Radiation Tx  Home to 400+ Basic, Translational and Clinical Scientists
  • 9. Abramson Cancer Center- Who We Are: FY14  Senior Executive Director & Principal Gifts Officer  Director of Leadership Giving and Philanthropic Outreach  7 Frontline Fundraisers  Assistant Development Officer  Director of Communication & Community Engagement  Dedicated Senior Writer  Associate Director of Events & Community Engagement  4 Support Staff  Associate Director, Annual Fund 17 TOTAL FUNDRAISING GOAL: $40 MILLION DOLLARS in FY14
  • 10. Abramson Cancer Center- Who We Were: FY06-07  3.5 FTEs • Tricia Bruning • Gift Officer Breast and Gynecologic Cancer • Gift Officer Everything else • Administrative Support and Annual Fund  Raised $20 Million  New Director from Science Side of House  Now What?
  • 11. Build the Case for the Main Element of the Box: Dedicated Staff for Outreach Box Faculty/ Grateful Patients Major + Planned Gifts Direct Mail, Stewardship, Events, Annual Fund, Annual Report, Annual Event, Sponsorships, Newsletter Outreach Abramsons
  • 12. Integrate the Outreach and Grateful Patient Programs Outreach Fundraising Grateful Patient Fundraising •ACCDLC •VIP Services •Cross Pollinate Assigned Faculty •Events
  • 13. Initiatives: That Cut Across Cancer Types  Proton Therapy  Center for Personalized Diagnostics  Cardio-Oncology  Translational Centers of Excellence  Immunotherapy
  • 14. Outreach:  Dedicated Staff + Integration  Patience is a virtue  $2-$10 Million Annually and Growing
  • 15. Innovators Network at Fred Hutchinson Cancer Research Center Susan C. Dolbert, Ph.D. Vice President, Development
  • 16. • What is Innovators Network? • Why did we create it? • How did we build it? • The results • What’s next?
  • 17. What is Innovators Network? Like-minded people who are less than 45 years old • Want to save lives faster by supporting innovative, early-stage research at Fred Hutch • Commit to an annual gift of at least $1,000 • Targeted representation from some of Seattle’s most impactful companies (Microsoft, Amazon, etc.)
  • 18. Why did we create it? • Innovators Network (IN) was created in 2008 by a group of friends rallying around a cancer diagnosis • An opportunity to get in front of the next generation of philanthropists • Wanted to ensure we were top of mind for this group as they moved into a more philanthropic stage of their lives • Captured the interest of a group not yet committed to a specific cause
  • 19. How did we build it? • Identified an initial group who were committed to its success • Fred Hutch development staff member offered to “own” this new group • Determined what kind of activities would appeal to people in their 20s to 40s • Happy hour formats 3X a year, showcasing rock star young physicians and scientists – Limited and defined time commitment, combining social time and science
  • 20. How did we build it? • Recognized that social media and online communications were the channels to bring this group in • Focused on creating relevant, conversational, useful social media and other online content • Continually assessed interest • Discovered members wanted a larger, more public fundraising event. IN for the Hutch was created in 2012 • Encouraged members to leverage external events and develop cause-related marketing to benefit innovative research at Fred Hutch
  • 21. The results Membership goal: 100 members by the end of the first year • Ended up with 131 members • Raised $306,000 IN for the Hutch raised $232,000 in 2012, its initial year; $363,000 in 2013. Committee wants this to be a million dollar event • Fundraising foci geared toward IN demographics – Pediatric brain tumors, transplantation using cord blood FY 2013 had 210 members • Since inception, have raised more than $1.5M for innovative research
  • 22. What’s next? • Continue to put the best and brightest of Hutch scientists in front of IN members • Make IN for the Hutch a million dollar event • Create a structured plan to upgrade members to President’s Circle ($10,000 annual giving) while retaining IN loyalty • Create a smooth transition to for IN members as they age out of the under 45 demographic
  • 23. Questions? Keri Balmer - Director, Annual Giving kbalmer@fhcrc.org www.facebook.com/InnovatorsNetwork www.fredhutch.org/in
  • 24. How to Build the Box: Innovation Philanthropy Evelyn Schwartz Director of Leadership Giving & Philanthropic Outreach
  • 25. How to Build the Box: Innovation Philanthropy Unique Entrepreneurial Personal Impactful Compelling Visionary Grateful Patients of Means Advocates Strategic Philanthropic Corporate Partners Strategic Philanthropic Community Partners Dedicated Staff
  • 26. Board Utilization and Retooling:
  • 27. Board Expansion: 40 Under 40 Life Science Companies Pharmaceutical Leaders Venture Capital Funding Highest-Grossing Private Companies Highest-Paid CEOs
  • 28. Opening Doors: Innovative Programs WPO/YPO Keystone Weekend ThinkFest Philadelphia Award
  • 29. Opening Doors: Innovative Programs TEDX Talks Philly University Connections Salon Dinners Young Friends
  • 30. Begin Building Your IP Office Today: (Insert Your Name) Innovation Philanthropy Director