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Social Media <br />Patti Anklam March 24, 2010<br />
Definitions<br />
Social Media <br />Web-based digital technologies that shift focus from content to conversation, from publishing to intera...
Technologies<br />Social tools<br />Blogs, wikis, microblogs, tagging, filtering, linking<br />Multimedia<br />Photo and v...
LotusLive, SharePoint, Jive, Mzinga, Google
Social Networking Sites
Facebook, NING</li></ul>Aggregation<br />*Enterprise/Emergent Social Software Platform (ESSP)<br />
Practices<br />Collaboration<br />Collective intelligence<br />Crowd Sourcing<br /><ul><li>Platforms*
LotusLive, SharePoint, Jive, Mzinga, Google
Social Networking Sites
Facebook, NING</li></ul>Emergence<br />*Enterprise/Emergent Social Software Platform (ESSP)<br />
Distinctions: 4 “SMs”<br />
Media  SM<br />Customer SM<br />Enterprise SM<br />Personal SM<br />
Media  SM<br />
Customer SM<br />
Customer Social Media<br /><ul><li>Responding to the “groundswell”</li></ul>Brand- and message driven<br />Presence Active...
Comcastcares<br />
Starbucks<br />
Enterprise SM<br />
The Trajectory<br />The use of emergent social software platforms within companies, or between companies and their partner...
Business Drivers<br />Source: The State of Enterprise 2.0 Adoption Q4 2009<br />The 2.0 Adoption Council<br />
Consistent Growth in Use<br />Source: Nora Ganim Barnes and Eric Mattson, Social Media in the 2009 Inc. 500: New Tools & N...
Ways that social media supports personal social and intellectual capital<br />Personal SM<br />
<ul><li>  Research people
  Find connections
  Make yourself findable
  It’s all in the profile</li></ul>Finding and making connections<br />
<ul><li>Family, Friends, Colleagues intermixed
  Easy to look up “friends in common”
  Photos and videos engage
  Easy to acknowledge others</li></ul>Keeping track<br />
<ul><li>Twitter keeps me in touch with people who are friends of my ideas. I know about their projects and current obsessi...
Social Learning<br />
Articulate and make sense of ideas, even fragments<br />Finding people and being found – forming trusting relationships<br...
Waving<br />
Experiencing<br />
Common Practices and Issues<br />
Community Management<br />Measurement<br />Privacy<br />Managing the Flow<br />
Community Management<br />
Community Maturity Model<br />
(Survey taken among E2.0 Adoption Council members, August 2009. Reported by Dion Hinchcliffe)<br />“… essential capability...
Measurement<br />
Measuring Customer SM<br />
Measuring Enterprise KM<br />Quantitative<br />Qualitative<br />What to Measure<br />How to Measure<br /><ul><li>Web Stati...
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Social Media Four S Ms

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High-level overview of social media and four aspects of it that address the needs of different audiences and producers.

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  • Abstract as advertised:The locus of knowledge has shifted over the past 15 years of “KM” – from being in “stuff” (artifacts, content management systems), to being in people (communities of practice, collaboration systems), to being in the network (constantly alive and moving around us, available directly and peripherally from our friends, colleagues, co-workers, and those we following on Twitter).  How we maintain and grow our personal networks – our personal net work – is a critical part of “personal knowledge management.”  Patti will put personal networks in context and then review practical techniques for maintaining personal networks.
  • Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
  • Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
  • In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.
  • In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.
  • “Everything is fragmented” says Dave Weinberger, and right he is. I don’t know about you, but I leave pieces of myself and what I’m thinking about and collecting all over the place. What Dave, and others who are at the front wave of social media research, are onto is that in this new place, everything hinges on discoverability.If it’s out there, and those who created it made sufficient tracks to enable others to find it, we can find it and put it together in a way that makes sense for us.Meanwhile, it’s just way too much. So what do we do? We rely on our personal networks.
  • “Everything is fragmented” says Dave Weinberger, and right he is. I don’t know about you, but I leave pieces of myself and what I’m thinking about and collecting all over the place. What Dave, and others who are at the front wave of social media research, are onto is that in this new place, everything hinges on discoverability.If it’s out there, and those who created it made sufficient tracks to enable others to find it, we can find it and put it together in a way that makes sense for us.Meanwhile, it’s just way too much. So what do we do? We rely on our personal networks.
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  • Transcript of "Social Media Four S Ms"

    1. 1. Social Media <br />Patti Anklam March 24, 2010<br />
    2. 2. Definitions<br />
    3. 3. Social Media <br />Web-based digital technologies that shift focus from content to conversation, from publishing to interacting<br />Technologies and practices embedded in a web of relationships<br />“One consistently surprising aspect of social software is that it is impossible to predict in advance all of the social dynamics it will create.” – Clay Shirky<br />
    4. 4. Technologies<br />Social tools<br />Blogs, wikis, microblogs, tagging, filtering, linking<br />Multimedia<br />Photo and video sharing<br />Mobile<br />Access anywhere, anyplace, anytime<br /><ul><li>Platforms*
    5. 5. LotusLive, SharePoint, Jive, Mzinga, Google
    6. 6. Social Networking Sites
    7. 7. Facebook, NING</li></ul>Aggregation<br />*Enterprise/Emergent Social Software Platform (ESSP)<br />
    8. 8. Practices<br />Collaboration<br />Collective intelligence<br />Crowd Sourcing<br /><ul><li>Platforms*
    9. 9. LotusLive, SharePoint, Jive, Mzinga, Google
    10. 10. Social Networking Sites
    11. 11. Facebook, NING</li></ul>Emergence<br />*Enterprise/Emergent Social Software Platform (ESSP)<br />
    12. 12. Distinctions: 4 “SMs”<br />
    13. 13. Media SM<br />Customer SM<br />Enterprise SM<br />Personal SM<br />
    14. 14. Media SM<br />
    15. 15.
    16. 16. Customer SM<br />
    17. 17. Customer Social Media<br /><ul><li>Responding to the “groundswell”</li></ul>Brand- and message driven<br />Presence Active listening<br />Sales<br />“Social CRM”<br />“…engaging the customer in a collaborative conversation in order to provide mutually beneficial value… it’s the company’s response to the customer’s ownership of the conversation.” – Paul Greenberg<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21. Comcastcares<br />
    22. 22.
    23. 23. Starbucks<br />
    24. 24. Enterprise SM<br />
    25. 25. The Trajectory<br />The use of emergent social software platforms within companies, or between companies and their partners or customers (Andrew McAfee)<br />An organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web (Stowe Boyd)<br />Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web<br />
    26. 26. Business Drivers<br />Source: The State of Enterprise 2.0 Adoption Q4 2009<br />The 2.0 Adoption Council<br />
    27. 27. Consistent Growth in Use<br />Source: Nora Ganim Barnes and Eric Mattson, Social Media in the 2009 Inc. 500: New Tools & New Trends(UMASS Dartmouth Center for Marketing Research)<br />
    28. 28. Ways that social media supports personal social and intellectual capital<br />Personal SM<br />
    29. 29. <ul><li> Research people
    30. 30. Find connections
    31. 31. Make yourself findable
    32. 32. It’s all in the profile</li></ul>Finding and making connections<br />
    33. 33. <ul><li>Family, Friends, Colleagues intermixed
    34. 34. Easy to look up “friends in common”
    35. 35. Photos and videos engage
    36. 36. Easy to acknowledge others</li></ul>Keeping track<br />
    37. 37. <ul><li>Twitter keeps me in touch with people who are friends of my ideas. I know about their projects and current obsessions; they know about mine. – Jay Rosen</li></ul>Keeping up<br />
    38. 38. Social Learning<br />
    39. 39. Articulate and make sense of ideas, even fragments<br />Finding people and being found – forming trusting relationships<br />Broadest possible reach and visibility<br />Creating<br />
    40. 40. Waving<br />
    41. 41. Experiencing<br />
    42. 42. Common Practices and Issues<br />
    43. 43. Community Management<br />Measurement<br />Privacy<br />Managing the Flow<br />
    44. 44. Community Management<br />
    45. 45. Community Maturity Model<br />
    46. 46. (Survey taken among E2.0 Adoption Council members, August 2009. Reported by Dion Hinchcliffe)<br />“… essential capability”<br />Skills<br />http://blogs.zdnet.com/Hinchcliffe/?p=913<br />
    47. 47. Measurement<br />
    48. 48. Measuring Customer SM<br />
    49. 49. Measuring Enterprise KM<br />Quantitative<br />Qualitative<br />What to Measure<br />How to Measure<br /><ul><li>Web Statistics
    50. 50. Group usage
    51. 51. Training taken
    52. 52. Support requests
    53. 53. Social network analysis
    54. 54. Surveys
    55. 55. Anecdotal
    56. 56. Interviews
    57. 57. User Group
    58. 58. Training
    59. 59. Conversations and observations
    60. 60. Usage/Adoption
    61. 61. Statistics
    62. 62. Performance of the application
    63. 63. Business Benefits
    64. 64. Meeting goals
    65. 65. Enhancing employee satisfaction</li></li></ul><li>Measuring Enterprise SM<br />Chief Learning Officer, July 2009<br />
    66. 66. Measuring Enterprise SM<br />Measure connectivity and social capital. <br />Chief Learning Officer, July 2009<br />
    67. 67. Privacy<br />
    68. 68. Boundaries of Trust and Transparency<br />Privacy<br />Separating personal and professional<br />Locations and whereabouts<br />Secrecy<br />Keeping personal data from discovery<br />Maintaining confidentiality of corporate information<br />
    69. 69. Managing the flow<br />
    70. 70. How fast is the flow?<br />
    71. 71. Professional Listening<br />
    72. 72. Filters<br />
    73. 73. Personal Listening<br />
    74. 74. Community Management<br />Change Management<br />Measurement<br />Privacy<br />Managing the Flow<br />
    75. 75. Lessons Learned from KM<br />Executive sponsorship, role models<br />Start small, pilot<br />S/W: dirt-easy <br />Integrate tools into how people work<br />Create/modify organizational roles and tasks<br />
    76. 76. <ul><li>patti@pattianklam.com
    77. 77. http://www.pattianklam.com/
    78. 78. http://www.twitter.com/panklam
    79. 79. www.byeday.net/weblog/networkblog.html</li></ul>Thank you.<br />Question<br />49<br />
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