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Social Media Four S Ms

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High-level overview of social media and four aspects of it that address the needs of different audiences and producers.

High-level overview of social media and four aspects of it that address the needs of different audiences and producers.

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  • Abstract as advertised:The locus of knowledge has shifted over the past 15 years of “KM” – from being in “stuff” (artifacts, content management systems), to being in people (communities of practice, collaboration systems), to being in the network (constantly alive and moving around us, available directly and peripherally from our friends, colleagues, co-workers, and those we following on Twitter).  How we maintain and grow our personal networks – our personal net work – is a critical part of “personal knowledge management.”  Patti will put personal networks in context and then review practical techniques for maintaining personal networks.
  • Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
  • Before talking about personal networks and knowledge management, I need to share my personal perspectives and on both of these so you can understand my language.
  • In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.
  • In one sense I’ve been interested in and creating networks throughout my career, but it wasn’t’ until I was introduced to science of network in the fall of 2000 that may things started to click with me. The fact that there is a tool that lets us map the relationships among people is not novel, but the research that is coming forward that tells us how the structure of a network can predict outcomes and behaviors, that is what is revolutionary. That is what is changing our thinking.
  • “Everything is fragmented” says Dave Weinberger, and right he is. I don’t know about you, but I leave pieces of myself and what I’m thinking about and collecting all over the place. What Dave, and others who are at the front wave of social media research, are onto is that in this new place, everything hinges on discoverability.If it’s out there, and those who created it made sufficient tracks to enable others to find it, we can find it and put it together in a way that makes sense for us.Meanwhile, it’s just way too much. So what do we do? We rely on our personal networks.
  • “Everything is fragmented” says Dave Weinberger, and right he is. I don’t know about you, but I leave pieces of myself and what I’m thinking about and collecting all over the place. What Dave, and others who are at the front wave of social media research, are onto is that in this new place, everything hinges on discoverability.If it’s out there, and those who created it made sufficient tracks to enable others to find it, we can find it and put it together in a way that makes sense for us.Meanwhile, it’s just way too much. So what do we do? We rely on our personal networks.
  • BB

Transcript

  • 1. Social Media
    Patti Anklam March 24, 2010
  • 2. Definitions
  • 3. Social Media
    Web-based digital technologies that shift focus from content to conversation, from publishing to interacting
    Technologies and practices embedded in a web of relationships
    “One consistently surprising aspect of social software is that it is impossible to predict in advance all of the social dynamics it will create.” – Clay Shirky
  • 4. Technologies
    Social tools
    Blogs, wikis, microblogs, tagging, filtering, linking
    Multimedia
    Photo and video sharing
    Mobile
    Access anywhere, anyplace, anytime
    • Platforms*
    • 5. LotusLive, SharePoint, Jive, Mzinga, Google
    • 6. Social Networking Sites
    • 7. Facebook, NING
    Aggregation
    *Enterprise/Emergent Social Software Platform (ESSP)
  • 8. Practices
    Collaboration
    Collective intelligence
    Crowd Sourcing
    • Platforms*
    • 9. LotusLive, SharePoint, Jive, Mzinga, Google
    • 10. Social Networking Sites
    • 11. Facebook, NING
    Emergence
    *Enterprise/Emergent Social Software Platform (ESSP)
  • 12. Distinctions: 4 “SMs”
  • 13. Media SM
    Customer SM
    Enterprise SM
    Personal SM
  • 14. Media SM
  • 15.
  • 16. Customer SM
  • 17. Customer Social Media
    • Responding to the “groundswell”
    Brand- and message driven
    Presence Active listening
    Sales
    “Social CRM”
    “…engaging the customer in a collaborative conversation in order to provide mutually beneficial value… it’s the company’s response to the customer’s ownership of the conversation.” – Paul Greenberg
  • 18.
  • 19.
  • 20.
  • 21. Comcastcares
  • 22.
  • 23. Starbucks
  • 24. Enterprise SM
  • 25. The Trajectory
    The use of emergent social software platforms within companies, or between companies and their partners or customers (Andrew McAfee)
    An organization designed consciously around sociality and social tools, as a response to a changed world and the emergence of the social web (Stowe Boyd)
    Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web
  • 26. Business Drivers
    Source: The State of Enterprise 2.0 Adoption Q4 2009
    The 2.0 Adoption Council
  • 27. Consistent Growth in Use
    Source: Nora Ganim Barnes and Eric Mattson, Social Media in the 2009 Inc. 500: New Tools & New Trends(UMASS Dartmouth Center for Marketing Research)
  • 28. Ways that social media supports personal social and intellectual capital
    Personal SM
  • 29.
    • Research people
    • 30. Find connections
    • 31. Make yourself findable
    • 32. It’s all in the profile
    Finding and making connections
  • 33.
    • Family, Friends, Colleagues intermixed
    • 34. Easy to look up “friends in common”
    • 35. Photos and videos engage
    • 36. Easy to acknowledge others
    Keeping track
  • 37.
    • Twitter keeps me in touch with people who are friends of my ideas. I know about their projects and current obsessions; they know about mine. – Jay Rosen
    Keeping up
  • 38. Social Learning
  • 39. Articulate and make sense of ideas, even fragments
    Finding people and being found – forming trusting relationships
    Broadest possible reach and visibility
    Creating
  • 40. Waving
  • 41. Experiencing
  • 42. Common Practices and Issues
  • 43. Community Management
    Measurement
    Privacy
    Managing the Flow
  • 44. Community Management
  • 45. Community Maturity Model
  • 46. (Survey taken among E2.0 Adoption Council members, August 2009. Reported by Dion Hinchcliffe)
    “… essential capability”
    Skills
    http://blogs.zdnet.com/Hinchcliffe/?p=913
  • 47. Measurement
  • 48. Measuring Customer SM
  • 49. Measuring Enterprise KM
    Quantitative
    Qualitative
    What to Measure
    How to Measure
  • Measuring Enterprise SM
    Chief Learning Officer, July 2009
  • 66. Measuring Enterprise SM
    Measure connectivity and social capital.
    Chief Learning Officer, July 2009
  • 67. Privacy
  • 68. Boundaries of Trust and Transparency
    Privacy
    Separating personal and professional
    Locations and whereabouts
    Secrecy
    Keeping personal data from discovery
    Maintaining confidentiality of corporate information
  • 69. Managing the flow
  • 70. How fast is the flow?
  • 71. Professional Listening
  • 72. Filters
  • 73. Personal Listening
  • 74. Community Management
    Change Management
    Measurement
    Privacy
    Managing the Flow
  • 75. Lessons Learned from KM
    Executive sponsorship, role models
    Start small, pilot
    S/W: dirt-easy
    Integrate tools into how people work
    Create/modify organizational roles and tasks
  • 76.
    • patti@pattianklam.com
    • 77. http://www.pattianklam.com/
    • 78. http://www.twitter.com/panklam
    • 79. www.byeday.net/weblog/networkblog.html
    Thank you.
    Question
    49