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The 2013 Digital Trend Setters
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The 2013 Digital Trend Setters

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THE 2013 DIGITAL TREND SETTERS …

THE 2013 DIGITAL TREND SETTERS
“It’s a Brave New Digital World”


As 2013 progresses we're entering the dawn of a brave new digital world.

Media fragmentation is occurring at break-neck speed in the current multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly endless and ever-increasing number of emerging devices. This new paradigm offers consumers a seamless digital experience that can easily traverse platforms, locations and temporal constraints so that content can be experienced anytime and anyplace.

Over the recent past and all through 2013, we will witness the average customers screen time expand manifold to fill in all these modes and methods of communication, and this presents an exciting opportunity for marketers to reach out and engage with their customers. It's imperative for businesses to effectively navigate change and emerge not only unscathed but also better positioned for the future. How the heck is this done? Easy. By understanding the plethora of opportunities, overcoming the challenges that stand in the way and embracing key trends affecting the consumer landscape.


In 2012, the digital world witnessed some historical stuff - we saw the rise of Pinterest, several IPOs and acquisitions, Facebook’s 1 billionth user, an aggressive political ad war in the United States, watched one relatively unknown Korean artist turn into a global phenomenon thanks to YouTube and witnesses the aggressive use of Social Media to generate wide spread public outrage and garner support for political upheaval that literally rattled the political structure of the country. So what’s on tap for next year?

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  • My last pay check was $9500 working 12 hours a week online. My sisters friend has been averaging 15k for months now and she works about 20 hours a week. I can't believe how easy it was once I tried it out. This is what I do, Great70dotcom
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  • 1. T E2 1 D G T LT E S T E S H 0 3 I IA R ND E T R Is B a eN w Dgtl r t a rv e ii Wo l ’ a d
  • 2. A 21 P O R SE S 0 3 R G ESSWER E E I T ED WN O AB A ENE D G T LWO L E NT RNG H A F R V W I IA RDMe i f g nain i o c rig a be kn c s e d i te da r me tt a o s cur n t ra -e k p e n h I 2 1 ,h dgtl ol w te s d n 0 2 te ii w r i se a d nc re t l-lt r e v o me tw i faue n t nyT s urn mutpaf m n i n n, hc e trs o o l V i o r ha dc mp tr, u s r h n stbesg migpafr a da n o uesb t mat o e ,a lt, a n lt ms n p o s me i oi ltff- e a te i o hs r a su w s w h r e t c ss e n l e de s a d e e- ce s g n mb r o e rig e migy n ls n v rn ra i i n u e f megn o Pneet s v rl IO a d f itrs, e ea P s nd v e . hsn w p rdg o esc n u r as a e sdgtl e i s T i e aa im ff r o s mes e mls ii c a a q it n ,F c b o ’ 1 bl nh c us i s a e o k io s io t l ie p r n e ta c n e sy t v re pafr ,lc t n a d x ei c h t a a i r es lt ms o ai s n e l a o o u e, na ge s e oic l dw rn s ra g rsi p li a a i v tatmp rl o srit s ta c ne t a b e p r n e a yie oa c n t ns o h t o tn c n e x ei c d n t a e mea da y lc . n n pa e te U i d Sae , w th d o e h nte tts ac e n rlt ey n n w K ra at tun eai lu k o n oe n rs tr v iO e terc n p s a d al ho g 2 1 , ew lw te ste v r h e e t a t n ltru h 0 3 w i i s h l n it ago a p e o n nta k t no lb l h n me o h n s oa ea ec so r sre t e p n ma i l t fil alh s v rg u tmes ce n ime x a d nf d o ln l e e o i t Y u u ea d w te s stea ge - o T b n i se h g rs nmo e a d meh d o c mmu i t n a d ti pe e t a ds n to s f o nc i , n hs rs ns n aoe c igo p r nt fr reest ra ho t n e g g w t xin p ot i o mak tr o e c u a d n a e i t u y h s eu eo S ca Me i t g n rt i s f o il da o e eae vter c so r.Is i eai fr b s e s s t e e t eyh i u tmes t mp rt e o u i se o ff ci l v n v w d s ra p bi o t g a d ie pe d u l ur e n c an v aec a g a de ren t nyu sah db t l b t r a i t h n e n meg o o l n c te u as et g o e g re s p oto p li l p e v l an r u p r fr oic u h a a tap s in d frte ftr. o te h c i ti d n ?E s. y o io e o h uue H w h e k s hs o e a y B t ta leal rte te p li l h t i rl at d h t y l oic tau d rtn ig te peh r o o p r nt s o ec mig te n esa dn h ltoa f p ot ie , v ro n h u ic aln e ta sa d i te w y a d e rc g k y t n s h l g s h t tn n h e a n mba i n e r d e srcueo tec u t . S w a’ t tr f h o nr u y o ht sa e t gtec n u ra d c p . ff ci h o s me ln sa e n o tpfr e t e r n a o n x y a?
  • 3. B MO IE E BLO B C MEE TNC R EO XI T F r h fi s t i 2 1 , r p o l b u h as r p o e o te rt i n 0 2 mo e e pe o g t mat h n me ta aP . lal mo i d v e a ds r p o e aew ee h n C Ce r y bl e i s n mat h n s r h r e c mak tr n e t b . co dn t a IM su yrla e i rees e d o e A c r ig o n B td ee s d n Jn 2 1 , l s 9i 1 Go a Mo i Mak tr ete h v u e 0 2 amo t n 0 lb l bl e rees i r a e h amo i w b i o amo i a pi t n o a la t ln t bl e s e r e t bl p l ai , r t e s pa o e c o e lyo es o t - h 1 t o ep o a l w nt eao n mpo n h rl te 0h n r b by o b r u d y mu hln e!n2 1 mak tr w ll t bl a amao i m c o g rI 0 3 rees i i mo i s ls e jrte o ter reigsrtg . n h imak t n tae y • 9pr et f t nt sr ue amo i p o eocn etotenent 6 e cn o I e eues sd nr be h n t o nct h It e l r • me sed3h us r o cl eey nha cmp rdt me, n 4 Wo n pn o r moe n as vr mo t s o ae o n a d l t sh a u t fi me sedo Is n Mesg gC a) p lai s i te mo n o t me me n pn n nt t sa i (h ta pct n. a n i o • me pe r oi se moe h nme a 4 pret f e p gs it b Wo n rf sc lis r ta e a t n s 3 ecn o w b a e v id y se w me ae oi ntok g iscmp rdt j t 2preto me. o n r sc l e ri se,o ae o u 3 ecn fr n a w n t s - R cn S re b Acnue A ee t uvy y ce tr
  • 4. R IT E T R S H ENO A E T R T A E T eftr i srn l p o l fc s d o eaeted y w e s p rt v rin o aw b i w r h uue s t gy e pe o u e . n r h a s h n e aae es s f o o e s e ee t d s n dfr aiu pafr l e e ko slpo stbes n s r h n sT o e ee h d y w e e i e o v r s lt msi d stp , tp ,a lt a d mat o e . h s w r te a s h n g o o k a p d s n r fc s do ted v ea dn t ntep ro . e p n i w bd s nifrig s od s nw t e i es o u e n h e i n o o h es n s o s e e e i s oc u t e i i g c v g n g h amoeh ma fc s da po c . r u n o u e p ra h e p n i w b d s n n to l ce ts a b t r u e e p r n e i as e o o c lf m te s o s e e ei v g o ny rae ete s r x ei c , t l e s o c n mia r o h d v lp n p it f iw o a is ny e dt manano ec d b s , hc c ss c ls. e eo me t on o v . mp ne o ln e o iti n o e a e w i o t mu h e s e h T e r ro ete f h pi y b cv o ma i ia o t spr r s b u a u ei o sr pr ne e ei c e ma i bi egosdi tel et hi r i a dsd el te g e e g n rse n h a s trl c n u dn h n n t le k y tet lhs o o ti lri te h lue epr ne uth hae i tcme n s y u sh w o sr ei c ste rg mp n e e w yaue nest rs ea dzo w i n v ai at d i a a sr ed o ei n o m he ai t g r i n l z l g n ato w bi eset W h s e nao n o s met a b e ru d r o i s hn ? me o o 1 ues cesdtenentho g as r h n, sr acse h i re tru h mat o e3 t ptru h a n t o ka d 2 tru h a tb t t n tho g oe o n 2 ho g b al e s o Mo i bo s gs p ro td y c n u ri sy a d4 o te aeu le t rtr t a bl se bl rw i ia at fo a o s me l te n 6 fh m r ni l o eun o mo i i e n s f l e ky e tp sie ods nad eetes nfr ahdv ete n os lt ei b g i rn vro o ec ei ,h o l i c y it in w r po eld r g h il t itG me, l2 1 f dd t ok rp r ui te a v i o zJ y 0 1 i y n r s s ul i l a o tsoc wy ui ga ta a a t t teue dv ea d h t d ps o h sr ei n c R icu i t teu e s p r n eo y u sec ne t n y u c a c t b o t a sd lh c so r, W s rc lo h sr e ei c fo r i o tn a d o r h n e o o s sl , eg t u tmes a e t e imai zsh mi te e a di rv S Oa od bywt a eeo temo i ftr n mpo e E ra l i n y n h , h bl uue e A o tivr mo n, W i G o ls eo s fhs ey me tR s o g rc mme d dc n g rt n fr bl w b i d vlp n e n e o fi uai o mo i e se ee me t o e t o
  • 5. I IA MA K TN TL R EIE SMO EA O NT L T R A EO R E E E R TO R E N NE A I N Dgtl reig ipa a r s n c n rltw rs e e u g n rt n o e te e rhs ic a g ii Mak t w l ly moe i i a toe o ad rv n e e eai , v rh y a tiw l h n e a n l g o l da t al I 2 1 dgtl reiga t ie w l et hlmo i rda dme s rdo t c n la rmai l.n 0 3 ii mak t c y a n cit s ib i t vi l g y nt e n o a ue n ra a ded g n rt na dw l o efl i a t ae go t. e P r r n e n i tr P u d rh mak t g e eai n ip w r l mp c s ls rw h y ef ma c Idc os I n e te rei o l uy o a s n d p r n w l h n eo e tey a a w l e at t ic a g v rh e r s el me l . A tepe s r b i s po mak tr, E s r b gn igt fc s ntec nr uinta mak t g s h rsue ul u n rees d ae e inn o o u o h o tb t h t rei i o n bigt teb ln es e ta d ma emak t ga c u tbefrrv n ego t. rc n o ras rn o h aa c h e n k rei co na l o e e u rw h A e e t un i n e Mak t g ru su y o n ta o e 3 o e e ui s o b l v ta mak t g r e d ma da d rein o p td fu d h t v r f x c t e d nt ei e h t rei di s e n n v e n v rv n e Is w k u c l o mak tr t rai ta te w l o b me s rdb q oa a d As h t e e u . a a e p al r rees o e le h th y in w e a ue y u ts n t f z l ta aet hlain dt s ls o l r i t l e o ae g as g y g . v r h c us o tey a,u ti e e t,p n os isba dn a da v rs g dgtl o tk s t e te o re fh e rjs l e v nss o s rhp , rn ig n d et i , ii n w a e i k in a s p r n n pa ei temak tr tob x ad n dsiw t d n do to s h t l n ts sey ema e t lc n h ree s o lo - e e k l i e e uc me ta ei ae mytr, l h mi a dmo tmp r nl ei n ts reigw se Is i fr reigma a es op ru o l D t n s i ot t , l ae mak t a y mi n a t.t t me o Mak tn n g r t us e ny aa D i nDgtl e io s D. r e ii D c in v a s We i Ta b t r e i tr s os i nq e i T ru h iu ho g eun tr s b n o me t a d n ns Tmeo i i n te o es n er s n rio ti
  • 6. T E NIIA I N H TOO O E S O S IL NT NT E O A o o e a d c d mak tr h v c n iee c ne t E a d s c l da a s p rt c a n l r vr ea e rees a e o s rd o tn, d n o i me i s e aae h n es a , h w v rtels fw mo tsh ss e te eb rir cu l g T ee n w av il o elpb t e n o e e,h a t e nh a e n h s ar s rmbi . h r o e n s ibe v r s a ew e s ac ,s c la d c ne ts urd o b in v t n f m s ac e gn s a d rifre b te e rh o i n o tn p re n y n o ai s r a o o e rh n ie , n enoc d y h c reain o s c lh r g n l k grn ig e a irI 2 1 , e is e n o te s s ce su orlt s f o i s ai a d i i a k b h v . 0 3 w w l e ma y fh mo t u c sfl o a n nn n o n l ba d t a te epa t e n t s i aaec a n l b t s r o t zdee ns f w oe rn s r th s rci s o a ds rt h n es u a moe pi e lme t o a h l. e c p , mi 2 1 s w te rla e o o ge P n un ag rh ta i lme td t he g ieie o w b i 0 2 a h ee s f o l e g i loi m h t mpe ne i tr ud l s n e s e s t g n t o t zt na da jse an mb r f e s a fcosic dn k y odsu n ,la ig u n trl pi ai n du td u e o w b p m a tr, l ig e w r t mi o nu g c k , n aua o n l k a d c ne ts inn . h s ac e gn n w ic roae a moe h ma ee n ta h ls i s n o tn pn ig T e e rh n ie o n op rts n r u n lme t h t ep d tr n h w as eo p g irn e i te E P .ntec migy a,a k g w l o t u t b moe eemie o i r a es a kd n h t sI h o n e rrn i s ic ni e o e r n l n h ma i dw i me n ta q ai c ne t n s c l dad t w lb c mee e moei otn t u nz e hc h a s h t u ly o tn a d o i me i aa i e o t a l v n r mp r to a te E po e s h rc s. Is i teN mb r t a n h u es 0mio i ent sr w r wd pr r ao n 1 blnsace ec mo t l n n reues ol i ef m ru d 1 io erhs ah nh l i t d e o l i Sac eg e acu to 0 o nwv i r t aw bi erh n i s co n fr n f e it so ese so t ru d on o toe cvlsaci tenent s n trlsn s ahrh n fh s ate erh g h i reue aua lt g rte ta iy n t ii p i o so srdo e a r p noe ns d 2 o po lw ob u h f m a o le e i i ar e v sac eg e f ep h o g tr e o n nn rt l t rvd i erh n i s i a se i a n o i ent sr n nww bisho g sac eg e f t eues d e ese tru h erh n i s nr t n
  • 7. O E NT NT RO S RI O N RO A te s c l opit o u es rw , rees ifi dmoe asoeea e rw sh o i f tr s f sr go smak tr wl n ao n l r w y t l rg co d v ce ti b b i igneet g n ee v apee o c ne t i i te n t ok f rait y ul n itrsi a d vn i l i s f o tn wt n h i ew r o vy d n r c h r fn a dfl w r. o il g n rtdc ne tw i i g n rtdb fn fl w r a s n ol es S c l e eae o tn hc s e eae y a s ol es o ay h o u u l b me n o s mehn leac net wl rwi me nn a df u n ya d s ay y a s f o tigi l k o ts , igo n a ig n r e c,n l eS RI O N b a e g g gw yt itrc, t at n rti c n u r o adg a mak t g e n n a i a o neatat c a d ea o s mes n n r n itl rei i n pafr l om. t rw S uc gc ne t itl t ce t n wie s rmpo ee iigpo u t cn o d o ri o tn dg ay o rae e d a o i rv n il sn rd cs a t b ap w r lo l hl g igb s essteo p r nt t ce t amoep si e o ef to w i in u i se h p ot i o rae u e v n u y r oi e tv i g ta te ae"n a e " i te a de c. o s mes aes o na a i ma e h th y r e g g d wt h i u i e n u r h v h w n ffint h r n y fr e gap ro tepo es n otn u t aigte v i h adie o g o a o bi n at fh rcs a d f e s h v h i oc e r s n u h f n n r e icni frh m t p rc ae n e te o te o at i t. v ip i m u r d o righ sn“ u n ig ba d t o u n e i h ma i n ” rn s o y n a an se te rw w u d i re s d h o d rw suc g emsob te re o te a ee s c te ei i o tiya ep e ei le o ckste yn a o do ri se t eh odr fh d y vr i eh bg n g fh er si sl gi h tae, n n nn s t l k n h udii f ltes o gcmpti cu l wt tene t s yf s i tecnu r mi s yn a h sa nhdaco1 e s h t n o et n o p d i h ed o t r h n h o smes n 0 e r io e h a e d u d i a l ce u olco do ri cmp i w ee e a sn i o r w sr t frh i teio cmmec lnte re o r1 s r rw suc g a a n hr w cn ed n u o n ci so te1 e v i o n g p 0 l sn ri i h a i yu i t y t 0 ocnet n gte c dt s rnte o t a d esl t o t i h T a n s eh ba da asd r i o oy o dS a rk h nh e s ee a l gi te rn mb sa o k g f lw o h huh a i l o d n l ms f
  • 8. NO T I P E ITO I E HS R IN S RPNT R S I I E ET N Wea k o itrs, t oya ods c l o k rigseao s sr t c lc a ds ae l n w neeta w e r l o i b o mak l a n i l w u es o ol t n h r t l e tig te leo tew b w a ma y y o k o ita i din isn lhg a u t o hn s h yi n h e , h t n ma n t n w s h tt r ign a e i mo ns f k v s y h t ffic ob s es e se. r t ui s w bi s a n t I vr eie t h t itrs h sht h bgl g e e peaes aiga dc n et gwt t ey v n ta neet a ite i e u . o l r h r s d a n n o n ci i n h lemid d s us ars te w r a d rahn o ti a p w r lw y R te ta a i k n e o l co s h ol n e c ig u n d o ef a. ah r h n u b mb rme t f fr t n itrs irf s ig rf s igA dte et at ta u es o ad n o i omai n o neet er hn l er hn . n h b s p ri h t sr s e y e s cnpc a dc o s w aee s i te n e s n itrs. a i n h o e h tvr ut h i e d a d neet k s r R cn d t g tee b ec mmec a a t spafr RMer s p it o t h t itrs ee t aa ah rd y o re n li l om J tc, ons u ta neet yc t i k e sa de g g sme esb t r h nT ie. o t me t nta itrs di smoe e p n n ae mb r et ta wt r t o ni h t neet r e e t o v r t fficta G o l , o T b a dL k dnc mbn d o taso es r s o w yt di ra hn o g e u u e n i e I o ie . w h t n ue h t a o r e n v v i r t y u w b i b fis cthn te atninwt s l yt o efli a . it s o o r e se y rt ac ig h i t t so t r e o i i e ep w r vul h mp u s sT eq et nin moe“oPno N t oPn b t ah r Wh nd I tr Pn ig? h u si s o r T i r o t i” u rte “ e o sat inn ” o i eet a oe 1 mio ues ol i n rsh s vr 2 l n sr w r wd t l i d e 2 f luesncmp ro t 3 e e sr i o ai n o 1 ma ues ma s l sr e ue sed a aea e f mi t pr a bo s g i eet sr pn s n vrg o n e e d y rw i n rs us n t 13 io u i e itr ec d y l n n u v i s ah a l i so Tp neeto i eet r ah n neti n, adn g rfn a d o o t s n n rsae si , t a met rei , at g n r s t o r n G n i me eoai crt g n
  • 9. I IA MA K TN TL R EI ES A T MII E I tep s g mi ainh s rvdt b ge t a t at c a de g g u esa dw cne p c t sei n h at a fi t c o a po e o e ra w y o t at n n a e sr, n e a r eto e t s p sinn srn te e a d rifre o e te c mig ya. vr2 1 w cn e p c t wtesa o i ig t gh n d n e ocd vr h o n e r O e 0 3 e a to e n et o i s n c n eg n eo mak t ga dg mig Mak t gib c migmoeitrci i tew yt d po e a d o vre c f rei n a n . rei s eo n n n r neate n h a i e lyd n v s c n u da dg mi ainpo ie ta mu hn e e itrcit a de g g me t o s me n a fi t c o rv s h t c e d d neati n n a e n. d vy G mi ain wl u sa t l h l i tercl a eo c ne tho g i e tr ime t a erw r,n a fi t c o is b tnil e n h ea vl f o tn tru h t net n n vl ,e ad a d l ay p l u s a u l riga ii . cnb ut p si lsi ta tru hg mi ain mak t gcnatay ee o a l e nn ble I a e i o i e a h tho g a fi t , rei a cu l b n ybe a i st t e t y d v c o n l ise do aod d n ta f v ie . Mo i ite uue n mo t fh y u g o s me td y w s t at n s rp o e ta ae pi zd bl sh ftr a d so te o n c n u ro a o n a l so e mat h n sh t r o t e e e mi frs c g me. h tp Ida g migp r l evso e tremio u iu v i r e c mo t. h o u h a s T e o n i a n ot sre vr he n a l n n e it s ah l i so nh T e p tni i e omo s Wh te tru hc mp tino e rigrw rsa dice s gsau , a fiain oe t l n r u . eh r ho g o ei as to r ann e ad n n rai ttsg mi t n c o e h n e u e e p r n ea dice ss sr at iain n a cs sr ei c n n rae u e p rc t . e ip o G mi ainw rs etns ei cssfrn tn e c ur g e c so r o e c ua ig r f u n a fi t c o ok b s i p c c ae, isa c a in n w u tmes r n o rg moe r e t fi o i n e e g g me t i y u ba do s c l dac a n l leF cb o . au l a s w i d n t e ur n a e n wt o r rn n o i me i h n e i ae o k s a g me h a sk hc o o r i h e mu hsio c mmi n f m teu e e da dh v s l rl aea e cln srtg fr eur g c kl r o l t tr me o h sr n n ae i e ue mp s r n ee t t e y o rc rn l a i e g g me t p otnt s i age t o lh t e p y u ba dtpo mida dce tsmo nu t n a e n o p r i ,t u i e s ra to ta k e s o r rn o f n n rae me tm o ga u l b i tu hp it frn rae f u n y f s. rd ay ul o c onso ice sd r e c o u e l d e aeul c n e e a d e eue dg a rfly o ci d n v c td itl i T e be a n i ut ipeie t rah h mo i g mi n s ys rd t o ec l g d r cd io b 2 1 ln y0 l imak t g l s a e ete u e au la s rei pa cn n n ci l s cs ag me vy o tb t w es l g me fa l o nr p y a s e a 0 0 o a mo i d w l d ae a s f l be o n a s r g me l l ot at c a de g g u esrw r te a dio t at n n a e sr,e ad h m n n r n ri iso t oetk p li n mbr foa aaa la p do s o n o vr e p n u e o ttl vib p s d a e l etepo es ea te e ete .h rcs rti h m n ci l vy ng me ucae so l oetk p y e d w l d b 2 1 a p rh ss h u vr e a pr o n a s y 0 3 d a o n r i s a be d w l dd1 0mio t s gy r h s en o n a e d o l ni l me i ee pr ma e vl es d o mio i a rvn en2 1 a dwl rw1 fl b 2 1 l n n d eeu i 0 0 n igo 0 o y 0 l i l d
  • 10. A A EO S T MEA I E T L MO T R SI E NS E I te ee t at e e e na rd as i o b s ess n s eilmak tr mo e rm te n h rcn p sw se ga u lhf f u i se a d p c l v t n ay rees v f o h wl "lo e tepaec mmu i t n ars tew b t moesrcue dg a mak t g i a vr h l d l c o nc i a o co s h e ,o r t trd itl rei u i n a da ap rc l T re G o pw o epo l a db h v rsb t r n w . hst n o i me t at ua ag t ru h s rfi n e ai i et k o n T i r d f i r e o e e "i d dg a mak t gcnb ahee o l tru htec lcina dd tida a s o a me " itl rei a e c i d ny ho g h ol t i n v e o n eae n l i f l ys c n u r aa o s me d t. u "i aa me n "i H a ah s. ate pe i sta ti h g sa d t a a s wl t g t" a s g e d c e"G r r rdc h ths u e cl aa n l i i n t e ys l di S 2 2 io i Is e dn tru h2 1 .in wd t cu c ig a b e te oy ri re v 3 bl n n T p n ig ho g 0 6 Tl o aa rn hn h s e n h h lga l i l l o e g e r a dn t rees I 2 1 w wlwtesar eo satp ta aed dctd f n i es n o mak tr.n 0 3 e i i s n l n i f tr s h t r e i e s u a tw rsmaig h g d t moe acsil t te g y i te l e o fie le b s es o ad kn u e aa r ces e o h u s n h i b n f r,i , u i s k n d vlp n,a s rfsin la dmak t g eui s ee me tsl poes a n o e o s rei e c te. n v n sc ea lial sr n w ,e a ges e go i ,o a y ae r a o i e uh mp s e e ko n yt grsi l rwn cmp n cld i mi g e s vy g l g c T e a it poi makt s ceso u e aa ae i aw yh t esy i sb a d hi i so rv e re racs t h g d tb ssn a ta i ai d et l n rm d e s l g ie ue lpc cl t te S lnte t l p ae r a o ih s eet rpdi 3 sf sei ayo hm t i h s a h h s, i mi g a rcnl o e n u l il et g c y t hl makt s k sne n eete ui e id t" vr 0 3 e r sr t wtes oe p re rmae es a d cvl tz " g aa e iy li e 2 1 w ae ueo i s n te tr pa drp go t o sc cmp n s o ei "ui s nei ne tru hb h s t n a i rwh fuh o a i p w r g s es tlec"ho g i au d e n n lg g d t a a tsd t si c a d aa i azt n eh o g so evr o efln rl a t aa n li ,aa c ne n d t v u lai t n l i t dle p w r a d e vn yc e s i o c oe i u e i i tt makt s shy eo moe aadi na di es i te makt g t t i n g so re r a te bcme r d t r e n n nen hi ren s ae e sh e v t r i r gs
  • 11. I S E TNT TI LO I HR N EE lu c mp t g a b e ao n fr o t , u o e tiya o e o l srn lwtes o d o ui h s e n ru d o s me i b t vrhs e r n w ud t g i s n me o y n terpae n o teg o od wt te"es n l lu "Iwl rv t b tepeerd h e l me t fh o d l c i h h ro a o d. ipo e o e h rfr t l e lct nw eeu essoete p ro a c ne tacs te sri sa dpeee csa d o ai h r sr tr h i es n l o tn, ces h i ev e n rfrn e n o r r c cne te dg ale. sr wl eo nz i s p r bea as vibeo ainw ee h y e trh i itlvs es irc g i t a ot l l y aaa llct r i i l e a a ,w l o h r te g fr l h idg an e sI a ol w eeu es r uclmo ig oa ary f ei s o o o a te itl e d . w r h r sr ae i y v t n r o d v e t l r i n d k n a c acs te dg ac ne th fc s vsrm te ln d v e oa r c u b sdsri cesh i itlo tn te o u mo e f r i o h ce t ei t moe l d ae ev e i c o c me t g h d ma do acsiiy n mo iy ei te e n f ces l a d bl . n bit i t S f ae s S ri S a h s a e s nfia t me tm l e wt te in p p l i o ot r a a ev e a S a g i d i i n mo nu a l i h r ig o ua t f w c n g c ty h s ry c u c mp t ga dd ma dfr bl . h a vna e o c u b sdS a o eig ae l d o ui n e n o mo iy T e d a tg s f l d ae a S o n i t o r sr n ma y c s e ete d po me ta te ivsme ti d vlp n a d if srcue i n o t ci e ly n s h n et n n ee me t n nr t tr s v o a u emiae o rd cd s nfia t,b s es a iy wt e si a pi t n sa bl , l n td r e u e i i nl u i s gi i g c y n lt i l t p lai h a c c o cl i y a itA peCo d D l aaS f a dG o l p lil , e D t ae n o g u l e c mp ti l ea e frS sa d ice sd po u ti fre trr e w resa d te o ei e e rg o M tv v n n rae rd cit o nepi ok r n h vy sD i ae l a y e ig sr sn fie r e r a e d h l n ues yc l v r p s b s es hc wle du t seS a o eig e ref m te i o s s e a s lr u i s w i il n h l a s o e aS r s meg r n o h g y a w l s mae l l paesi teid sr,n tr o d vlpn c so zd S a s lt n wt s p ot o l r n h n u t i ems f ee ig u tmi y y o e a S oui s i u p r fr o hb tente d v e a dcmp t s e e h i ei s n o ue . w r c r itgainwt e iig ytms l ho g 2 1 . ne rt o i h sn sse a tru h 0 3 t l hnte ypr "rdmak a l b S n, c ali i t ta te olsagset ti n cmp n moi tw rs e h" ei t e r w s e y o yi l r n c e h th w r l etne a meto a y v g o ad a a a d te y da d d r r n nnwc u sri frt pr mo i dv e S n i uth l et bedv ema uatrr i adset cp az o c u e l d ev e o i ei o c s a be ei s o ys s te a s mo i ei l c t l c n fc e wt u h ei o a i le n l d r ti os rgt ae o
  • 12. T ENE K O T E L K H I N H O R P SA H A H ER I J u r 2 1 F cb o it d cd" rp S ac "n i t gtes c l ew rsmo e n a ay 0 3 ae o k nr u e G a h e rh idc i h o i n t ok n o an a v it G o lst dt n l e rh trtr. ah d ymio so p o l u eF cb o a d no o g r i a sac eroy E c a e a i o i l n f e pe s ae o k n l i dso e tig a o th ife d , u ies n ba d . t G a hS ac p o l cnu e i vrhn s b u te r n sb s s a d rn sWi rp e rh e pe a s c ri n h F cb o t sac frhn si :Ida rsa rns h t fe d h v v i di L n o " ae o k o e rh o tig le " i etua t ta myr n s ae it n o d n. k n n i se Icnc alb se ta tic udtr o tob ah g p e o n n G a hS ac n t t a l r e e n h ths o l un u t e u e h n me o . rp e rh o e y p oo h ts o le h n e F cb o fn t n l b t l mae te ni pafr mu hmoe sfl ny n a cs ae o k u ci at u a o k sh e te l om s o i y s r t c r u eu. O e t w wl e mak tr o t z g h iF cb o p g s o S O T ec mp n ii vri me e ise rees pi i te ae o k a e fr E . h o a ysn l min r p ses n o ah g a u t f srd t i tr o po l , i ue,neet,i s o ssi f u e mo n o u e aa n ems f rfi s pc rs itrss le, o e t k a i s n oh ri sy d t w i mae fr h g o p r nt fr rees ffint a d te l te aa hc i e f l e h k so a u e p ot i o mak tr. u y T en w F cb o to a og e rcutr a dpoes n l teo p r nt t sac a h e ae o k o l l i s eri s n rfsi a h p ot i o e rh s v e o s u y cn iae u o mio sna o l yneet y d ct nb lct na doh ratr.hs a dd t o t f l n i p ob itrs, e u ai ,yo ai n te fcosT i l i b o o c udtr it arv lt ni H & R cut n a dadrc mo eb F cb o a a s o l un no eoui n R o erime t n i t v y ae o k g i t e n n t ok le ik dn A c rig oa ee t uvy y H M,6p re t f Rpoes n l ew rsi L e i. codn t rcn s re b S R 5 ecn o H rfsi a k n o s c n et n o n ci s o si te u e o i n t ok g i s orcut a dd tsu f m 3 p re tn2 0 .o a h y s s c l ew ri se t ericn iae, p r d a n t o 4 ecn i 0 8 S me 9 p re t f Rpoes n li tip l a te u eL k dn 5 p re t s F cb o ; 5 ecn o H rfsi a n hs ol i h y s i e I; 8 ecn u e ae o k o s sd n a da o t 2p re t s T ie. n b u 4 ecn u e wt r t pol e pe T e oet l h g,o ee, aues ey e a te met n i itk h p t i i u eh w vrf tr ivr nw th mo n, d t lae na s e a wl t fr ui se t raz i p t t l o ee 2 1 wl e te i o a i n i o b s esso elet oe i, w vr 0 3 iseh re f ta me n i s na h l s t cld"rp Sac" ae G a h erh l
  • 13. ATS I RS E e alo e te n mb r a d i t llv h u es n t i t d le o r s me o ei r u v p y a o su n r, v r a ds a es o Ida. . a l d f tn esmo es n h k r frn i . o o i p n t t nnn ii 0 h h rh n h p n t t n f bl e er i i d s e ao a i e ta te e er i o g ao h rw r10 io nen t sri n iate n o 21 ee ee l n tre uesn d th e d f02 l i a e 0 io ues cesh nen tho g te o i p o e r l n sracste tre tru h h i bl h n s l i r e 0 nen t sr iacste e tru h h i blp o e y 0 tre ue wl cesh w b ho g te mo i h n b 21 l r e h ra 3, , 0 oi e iuesnn ia o 21 ee r 3 0 e 1 0 c l d sri d s f02 a a a h n mb r fae o k sri n iimoe h n h p p l i o ut l e u e o cb o uesn d s rta te o u t n f s aa a ao ri a oe 2 , 3 0 t r3 , 0 o n i oi e iues ru d r 0 ero a e f d n c l d sra n e 3 yas fg a a a e 0 o n i i en t srw t o le i o e u r f d nn re ues ac nn d rg l l a t h i e ay o o i nen t sri n i acsi n tru h h i blp o e f bl tre uesn d ,cest l ho g te mo i h n s e a oy r e o g sy e uai ite ssa h d ew r o o g n i o l as d ct n sh moter e ky od n o l d e o c e aA dg es h to l2 o te oa Ida p p lt nh s ces o h itre,o h p tnil h g . t a cs t tenen t eo n e s rho g n u s w a; ny % fh ttl in o uai a a cs t tenen ts te oe t i u eWi ces o h itre b c mig ai tru h n o as h emo i p o e i te u R 50 0c tg r poi rt no te nen ts ny on t epo e n dg a io lg ig n w y S y ad bl h n sn h s b s ,0 ae oy rleai fh itre io lg ig o x ld a d i tls ny on o e a – kw r. e f o i
  • 14. I TMETTS I O A w n v aetru h2 1 tw rsaba en w dgtl ol, u ie s s s e a i t ho g 0 3 o ad g rv e ii w r b s se a d n mu t mba etec a g s h t o w t tep rdg s i ite aen t s e rc h h n e ta c me i h aa im hf fh y r o h tR :H NK ET I js t s ri b t otr e P ra stego igu iut o dgtl da u t o uv e u t hi . eh p h rw n bq i f ii me i v v y a pafr rpe e t te ge ts mo n o v le e p n in te Dgtl lt ms e rs ns h rae t me t f au x a s o o h ii a Me iid sr h s v r e n h w v ra te a t te e laino ti dan u t a e e s e ; o e e,th s me i h rai t y me z o fhsR :S E S EA S S v le y o b e s a da iaw y te a e h r ae o n t b w n es au ma n t e a y n ss l a s h c s tee r b u d o e in r a dls r ao gtera . n o es ln h o dR :L N EP A E e a tiv r mo n w aeara y i e s gftr la es megn , v n ths ey me t e r l d w t si uue e d r e rig e n n s l b c u ete aec nrnigten w rai a dn t odn o t te i y e a s h y r o f t h e e ly n o h lig no h mp o n t c mfr o tep s.t a e c igy a t b i. ho g 2 1 a db y n o ot fh a tIs n xin e r o e n T ru h 0 3 n e o d s t w c n e p c ta b s e s s w l e p r n e go ig c mpe i w i e a x e t h t u i se i x ei c rw n o lx y hl n l e t e ma a iga dme s r gapeh r o e rigc a n l a dtc n lge . n gn n a ui n ltoa f megn h n es n e h oo is Mak tr n e t q i l a de e t ey d p t te ec a g s n fr hs rees e d o uc y n ff ci l a a to h s h n e a d o ti k v mak t gw l e o moeitgae , b u da dra-me rei ib c me r ne rtd i o n n e li . n l n t Wh n xctd e, rei wl rwf macscne"o "rfi e eeue w lmakt g igo r l n l o " te trt apo t o cne"o b s esed r 21 a d eo do ki eci t s e trfr ui sl es 03 n b yn l le xi g i . n a . o k t me n
  • 15. e e T o a a dgtl a e c b s d i r w m iia g n y ae n ug o ,n i a dw w r w t ba d a rs ra n Ida n e ok i rn s co s h te lb t h l srtgz ie s n big h m h go e o ep t e i d a a d r te a e n t rai . o e ly trb cp f h i n cek s u a w wt o a cma a u o " a a d h c u o tt w . " w m.o O r e m w rswt terays r p o l a F r n 5 0ba d le u ta ok i h e l mat e pe t ot e 0 rn s i h l u k w , o a oaAre H LecWe hn w cl ri i o r w r h, c l i l , c , ,t. tik e e e bi sn u o n i t r e t e g c n ieigta b s ess co sn i S , A &teMideE s o s r h t u i se ars Ida , A d n n , h d l attl s n ae o kw wf e o k o t o aak o cb o w .cb o . m w a c m raz te dg amak t grsac a difr t ntc n lg n e s e le h i itl rei ,ee rh n nomai eh oo y e d i r i n o tru h o re p rs. ho g u ete We w r a o n miae a n te T p 1 0 i ee l o n td mo g h o 0 s fi ass a te pet iu R d H rn T p 1 0 A i A ad 2 1 , n lt t h rsio s e er g o 0 s w rs 0 2 i g i a rn w e fr h n r g te mo t in vte & po s g pi t e o n d o o oi hn s n o ai v rmini r ae v tc n lg vnue i teA ib s es e in eh oo y e trsn h s u i s rg . a n ooo s n wt r w . iecm t o a nn lw o ie w wt t ro w l t w t. mo le i We r a u c o p sin t p o lw os e dfro mu ho o ri ae b n h f as ae e pe h p n a to c f u t o me srigc mp ne o a s e rn igf m satp t l g e trr e ev n o ai f l i s ag s lz n ro tr s o a e nepi s u r s ao ig te t ahee te b s es o ete i a t l a d l wn h m o c i l v h i u i s b ci n r n v i y n me c s e etema n r o t ci v n e. A dtan t lWe l d le s me e li as rai a din vte n h t o a. a o evr o rak ks ce te n n o ai , s l s i c v v tc n lg b sd mak t g c n e t a d srtg st e h n e te eh oo y ae rei o cps n t e i o n a c h n a e dg a pee c o o r lns a dh l te ahee itl i esb itl rsn e f u ce t, n e h m c i i i p v g a Fn s y i t ce t ga itl reigSrtg ta bn s rdt n l reigwt rain g a Mak t i n t e y h t id t i a Mak t a a i o n i h T c n lg a p siii a dg t te w eete w n t b . t h eh oo i l o s le n es h m h r h y a t o e A te c bi s t tp o.