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Bioworld_Bl_ Expo_Speaker_presentation


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Speaker presentation given at the Brand Licensing Conference 2009.

Speaker presentation given at the Brand Licensing Conference 2009.

Published in: Business, Lifestyle

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  • 1. BioWorld Merchandising Character based merchandise 27 th November 2009
  • 2.  
  • 3.  
  • 4. Agenda
    • Quick Test (with a prize  )
    • Character based merchandise
    • Introduction to BioWorld
    • Innovative VM and product examples
    • Conclusion
  • 5. TEST
  • 6. Character based merchandise
  • 7. Characters, what are they..
    • Fictional Human / Non-Human characters
    • Sources
      • Books or Novels
      • Cartoons and comics
      • Television / Movies
      • Advertising
    • Examples of fictional characters
      • The “Mans” Batman, Superman, Spiderman etc
      • James Bond, Hanna Montana, Sherlock Homes, Charlie Chaplin
  • 8. Character based merchandise some facts
    • Originated in 1930’s in United States via Walt Disney - Mickey and Minnie
    • Character and entertainment licensing is one of the largest segments of the licensing business, and is probably the part most recognized by the general public.
    • Globally 44% royalties are from CBM
    • Categories: limited by imagination
    • Harry Potter merchandise has touched US $ 1 billion
    • Major players
      • Disney, WB, Nickelodeon, 4Kids Entertainment, Marvel, Mattel, United Media, Hit entertainment
  • 9. Advantages of CBM to the Licensee
    • Increase in market share and availability
      • Channels of distribution and shelf space
    • Advantage over regular brands
      • Pull factor
      • Acceptability in minds of consumers
    • Product credibility
  • 10. Introduction to BioWorld
  • 11. Top 100 Global Licensee (2007 & 2008)
  • 12. Character and Entertainment
  • 13. Company Overview
    • Bioworld Merchandising is an industry leader in licensing and distributing fashionable lifestyle apparel and footwear worldwide.
    • Founded in 2009, Bioworld Merchandising - India is experiencing tremendous growth.
    • At the forefront of licensing and merchandising in India - Concepts not widely utilized in India
    • Very well experienced in the apparel, footwear and accessory categories with the knowledge of how to reach the niche customer.
    • Well versed in Global compliance, reporting, approvals and audits.
    • Possesses sourcing and manufacturing capacity and sources most items from audited factories in China and India.
  • 14. Bioworld retail identity
    • At  BioWorld , we build relationships with our retail customers.
    • These strategic partnerships allow for innovative marketing and merchandising tactics that enhance brand development across all retail segments.
    • Branding strategies are developed specifically for each retail tier to ensure product differentiation and specialization.
    • This distribution strategy allow us to meet the needs of retailers and customers.
    • Our licensed properties and designs portray a lifestyle-oriented message appropriate for today's consumers.
  • 15. BioWorld Strengths and strategies
    •   We offer an everyday low price so our retail customers can provide added value at a low cost to their guests.
    • Strong distribution channels make BioWorld an attractive partner to licensors.
    • Strategic partnerships with BioWorld allow for a consistent flow of new licensed and private label products with cutting edge designs into the marketplace.
    • Our broad license categories and diversified selection create deeper market penetration and consumer awareness. This increases sales and market share.
    • We have a dedicated in-house Account Executive who knows each specific client's business to review sell through efficiencies and recommend inventory replenishment.
  • 16. Resources
    • Bioworld has a team of designers divided into age group.
    • Area Sales Managers are present in North, South, East and West India
    • Bioworld also provides Sales staff at most of the Large Format Stores.
    • Footwear and Apparel production team
    • Warehouse
  • 17. Product Overview
    • Product Categories:
      • Apparel
      • Footwear: Sandals and Shoes
      • Accessories:
        • headwear, socks
    • Broad and successful launch of varying apparel styles:
      • Boy’s and girl’s tops
      • Sets
      • Nightwear
      • Young men’s
    • Continued growth in the Virtis footwear brand.
    • Successful launch of music licensed apparel:
      • Including top music properties…
        • Such as The Beatles, Linkin Park, AC/DC and many more
  • 18. BioWorld presence
  • 19. Bioworld Presence
    • Currently present at:
      • Shoppers Stop
      • Lifestyle
      • Debenhams
      • Central
      • Big Bazaar
      • Pantaloon
      • Metro Shoes
      • Reliance Trend
      • Reliance Footprint
      • Reliance Super
  • 20. Bioworld Presence (cont)
    • Other MBO’s - Ritu Wear, Chunmun, Kapkids etc
    • Currently present in 200 Large Format stores
    • Distribution Network across India. Our distribution Network is growing every month and we are currently present in more than 500 stores across India.
  • 21. Innovative VM and product examples
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. Innovative Merchandising Displays
  • 27. Innovative Merchandising Displays
  • 28. Innovative Merchandising Displays
  • 29.  
  • 30.  
  • 31. WWE – SS ‘10 Glimpse WWE Young Men Line : WWE Authentic Line :
  • 32. Superman – SS ‘10 Glimpse
  • 33. Batman – SS ‘10 Glimpse
  • 34. In Conclusion
  • 35. In Conclusion
    • Our quality product and reputation combined with our excellent service, make Bioworld a valuable asset to companies worldwide.
    • BioWorld is at the forefront of licensing and merchandising in India. Bioworld’s understanding of the licensing business is unparalleled by any other manufacturer in India.
    • Furthermore, the quality of Bioworld’s product is second to none specially in terms of price and turn around times.
    • Bioworld is continuing to expand and offer our partners more value and greater reach.
    • Bioworld has a proven track record of success!
  • 36. In Conclusion
    • Visual Merchandising : Visual merchandising for all our brands is a key element for success. These Graphic based brand can sell better by creating brand theme corners/slat walls with effective imageries and branding to attract consumers.
    • Brand Promotions : Free gifts like Posters, Wrist bands, Key Chains, Yoyo, Pen/Pencil, etc - attract kids and to create repetitive pull.
    • PR Activities/Marketing : Regular PR activities, Newspaper Advertisements, Sponsorships in Schools/Colleges during fest etc
  • 37. What’s next… Licensed Merchandise… Who you gonna call…. BioWorld Merchandising Thank You Let’s get talking [email_address]