Search Marketing Agency - Humanware Pay Per Click Management

Slide 1: Joint Venture Partners Established in 2005 is a Joint venture between: All Response Media (ARM) UK Established in 1996 Natural Search Internet Solutions Private Limited (NSS) India. Established in 1999

Slide 2: About Search Marketing Agency SMA has been created to deliver a specialised Search Marketing consultancy and services to Global markets. UK being the initial market served in the first year of Operations. Today we have diversified ourselves into the USA, France, Germany, Netherlands and India. SMA is registered with STPI (Software Technology Parks of India).

Slide 3: Search Marketing Agency Software is a Great Leveller – “But people make the difference”

Slide 4: SMA Mission To provide Competitive Advantage and Optimal ROI by our unique Implementation of Software and Humanware Analytics

Slide 5: SMA Process Client Research & Audit Analysis, Strategies and Implementation Industry Knowledge Achieve Clients Marketing Goals Website Analysis – Real Time Bid Management Landing Pages / Buy Process Campaign Management Keyword Research – Competitor Analysis Increasing Kwd Inventory

Slide 6: Bid Management By Humanware While Managing the PPC, advertisers realised that they felt the need of getting the data on a real time basis which would help them in managing / Maintaining the expected ROI. With Humanware the advertisers gets a Real TIME DATA of the Campaign and are able to Maximise on the ROI Feature Software Humanware Set Max Bid Price Yes Yes Set Max Bid Position Yes Yes Set Minimum Bid Position Yes Yes Live Web Traffic No Yes Live Conversion details No Yes Live Keyword research No Yes Analysing seasonal trends No Yes during the day

Slide 7: Account Management at SMA Every client is assigned a dedicated Account Administrator based in India and Campaign Coordinator Based in UK, whose job is to set up, manage and report on all aspects of the campaign. This involves  Strategic optimization  Keyword generation  Creative analysis and implementation  Hourly Campaign reporting  Day to day management of a campaign  24/7 Campaign Management

Slide 8: Campaign Optimization at SMA • Historical keyword performance data • Hourly tracking on Competitors’ campaign • Minute-By-Minute keyword tracking of competition • Bid value of different keywords • Week-by-week trend of A1/A2/B1/B2 keywords • Using Referral Data to enhance Keyword list • Foreign and Fraud Clicks Real Time Analysis Results of Optimization • Optimum Clicks/Conversion • Maximize Conversions • Minimize CPA • Maximize ROI • Set daily campaign goals • Perfect Budget Allocation

Slide 9: Why 24 x 7 Humanware Bid Management?  Set Bidding strategy according to peak traffic hours which results in cost savings with optimized results  Traffic analysis on Minute by Minute Basis  Real time data helps to locate the exit points of prospective customer from website landing page  Performance of each keyword measurable on minute and Minute Basis  Real time Management of Traffic so in a better position to Minimize the Fraud Traffic and Foreign Traffic  Real time Competitor Analysis and behaviour

Slide 10: Humanware Advantages •Ability to increase the Ad Exposure or impressions at peak time and decrease the Ad Exposure at off peak time. Software on other hand, cannot increase or decrease the impressions on its own, as it does not know what to do with this data, Web traffic. •Ability to vary spend amount and bid amount in proportion to conversion rate.Higher the conversion rate higher the impression or ad exposure which make humanware more versatile as opposed to pure software which is static. •Preferential monitoring to top performing keywords based on real time data as opposed to a monolithic approach by software.

Slide 11: SMA Service Advantages:-  Dedicated team of 32 qualified Google Adwords Professionals (GAP)  MIS team with people having statistical Experience  Full Function Design and Programming support  Back office Administration function including Application Handling, SMS and Email Messaging  ISO 9001/27001 compliant Data Centers practicing strict Information Security policies  High End hosting and database servers in data centers across the globe – UK, India  SLA governed services

Slide 12: Why India ? •24 X 7 X 365 Operation • High Level of Technical & Intellectual capability of the people • Strategic bidding planning • Landing Page Design Based on Usability Analysis to optimize the Quality Score on Google • Real time Competitor-analysis and research • MI reporting based on Campaign KPI’s and Client Business Requirement • Indian corporate model aligned with the UK

Slide 13: Uk Sales office: India Operations Office (24 X 7) 6 Briset Street, London EC1M5NR 203, Embassy Square 148, Infantry Road Bangalore - 560 001 Any Questions…