Mobile marketing

Mobile Marketing

What is Mobile Marketing?

Various ways of using Mobile Marketing Services
For customer acquisition & retention.
For a loyalty building.
As a sales promotion tool.
To support product launches.
To raise brand awareness.
For internal communications.
For direct marketing.
As an effective business communications vehicle.

Marketing via SMS
Mediums of Mobile Marketing

Marketing via MMS

In Game Mobile Marketing.

Mobile Web Marketing

Mobile Marketing via Bluetooth

Mobile marketing via Infrared

Drivers to the Growth of Mobile Marketing
High penetration of mobile Phones

Consumer oriented Business Model

Usage of Voice as a Media for marketing.

Recent Trends in Mobile Marketing
Mobile integrated Events
Major companies jumping into Mobile Marketing
Rules and Regulations

Best because of:
Personal Touch.
Targeted Reach.
Measurable terms.
Low cost & High Impact.
Effective AD.
Brand in Hand.

Some issues facing Mobile Marketing in India
Lack of customization of mobile advertisements
High penetration of cheaper handsets
Limited usage of GPRS/WAP
Do-Not-Disturb Registry and spectrum requirements

Mobile devices capable of receiving text messages and making mobile purchases.
A network for communicating consumer preference information from the consumers and distributing marketing messages to the consumers.
Technology and Services that support Mobile Marketing

Mobile Marketing The Hottest Choice of this Era

Advantages
Instantaneous
Efficient
Convenient
Sharing
Broad
Consumer Relationship management
Real Time Tracking
Customisable
Multimedis
Novel

Disadvantages
Few Standards
Privacy and Permission
Questionable Navigation

Future Of Mobile Marketing

Mobile marketing

by pankaj1612

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