COMPANIES WANT TO... Exit the COMMODITY-TRAP of their industry Increase their PROFITABILITY Identify new GROWTH opportunities Create lasting RELATIONSHIPS with their customersDIFFERENTIATE their organizations from competitors Minimize INVESTMENTS & OPERATING COSTS
BECAUSE COMPANIES FAIL TO... Identify MEANINGFUL needs Translate needs into USEFUL products Create HOLISTIC solutions Design PROFITABLE business models Implement EFFECTIVELY their business ideasAnticipate CHANGE & UPDATE their businesses
OUR GOAL IS... • ATTRACT around 200 stakeholders to participate in an eye-opening event. • INSPIRE our comunity to take charge of their future and pursue the vast amount of opportunities. • LEARN about the key challenges that the stakeholders face in their pursuit of growth. • DEVELOP practical solutions that enable the stakeholders to solve their issues effectively. • EDUCATE the community in form of a series of problem focused and tailored workshops. • CREATE a movement that will change the competitiveness of associated stakeholders. • CAPTURE value that will enable us to continue solving meaningful problems in our community.
PROJECT OVERVIEW • Exploration of the 9 Innovation Gaps • Development of a Gap Analysis Tool • Public Event for the local community • Data collection at 50+ companies • Gap Classiﬁcation • Gap-Solution Development • Gap-Focused Action-Workshops • Create a local movement & support network
KEY BENEFITS... STAKEHOLDER KEY BENEFITS... How to move and give the right direction to ENTREPRENEURS your business? How to find new ways to differentiate S&M ENTERPRISES themselves from the competition. NON-PROFIT How to maximize the sustainability of your ORGANIZATIONS organization? How to overcome resistance to change and CORPORATIONS create incentives & capabilities for innovation? How to effectively support the local GOVERNMENT business community & foster innovation and entrepreneurship?
WHAT COMMUNICATION CHANNELSCAN WE USE IN ORDER TO MAXIMIZEEXPOSURE IN A SHORT PERIOD OF TIME? CHANNEL MEDIUM MESSAGE How to you transform your idea into a Incubadora & Acceleradora eMail, Personal Invitation proﬁtable & sustainable business? Clinicas Empresariales & How to overcome the commodity-trap in eMail, Telephone Extensión your industry? Comunidad TEC How do you ﬁnd your passion and design eMail & EX-A-TEC your future? How do you ﬁnd your passion and design División de Postgrado eMail & Personal Invitations your future? eMail & Personal Invitations, Do you want to know why 80% of Contactos Personales Facebook, LinkedIN innovations fail? Contactos Empresariales eMail & Personal Invitations How to differentiate your business?Associaciones Empresariales Personal Invitations & Posters How to differentiate your business? OTHER Facebook, LinkedIN, Twitter Design your future through Innovation Do you want to know why 80% of Newspaper & Radio innovations fail?
HOW WILL WE DESIGN THE EVENTEXPERIENCE? PHASE OBJECTIVE WHO’s IN CHARGE? Maximize AttractivenessEVENT INFO & TEASERS Minimize Confusion LDI’s Maximize Response Maximize AccesibilityEVENT APPLICATION & Minimize Hustle Jesus, Juan Manuel y Jose Daniel REGISTRATION Maximize TARGET Group PAYMENT PROCESS & Minimize Complexity Iris y EstelaSPONSORS & DISCOUNTS Minimize Perceived Risk Minimize Confusion FIND LOCATION Daniel Maximize Accessibility Minimize Exclusion EVENT DATES 13.09. & 22.09. Maximize Reach Maximize Attractiveness Macris, Ingrid, Gabi, Maribel PRiscila, RECEPTION Minimize Delays Abraham Maximize Usefulness KEY-EVENT Maximize Inspiration Profes Maximize Action Maximize Added Value NETWORKING Jorge, Alan, Carolina, Anahi, Estela Maximize Networking Maximize Participation in StudyEVENT PROFITABILITY Maximize Cross-Selling
WORKSHOPSGET STARTED | THINK BIG | MAKE IT HAPPEN 3. 2. 1.
1. REFUSE TO CHOOSE... JUST DO IT! Overcome your fears. Find your Passion. Explore ways of making Financial Stability money with your passion. Make a living, doing what you love Personal Fulﬁllment by email@example.com
WHO SHOULD REGISTER?DO YOU HAVE A GEAT IDEA, BUT NO CLUE ON HOW TO CONVERT YOUR IDEA INTO A BUSINESS-MODEL?HOW WE WILL PREPARE YOU FOR COMBAT? LOAD AIM SHOOT KILLIDENTIFY IDENTIFY CREATE CREATE DESIGN WICKEDPROBLEMS + MEANINGFUL NEEDS + USEFUL VALUE PROPOSITIONS + HOLISTIC SOLUTIONS + PROFITABLE BUSINESS MODELS KEY PRINCIPLES & ATTITUDES FOR SUCCESSDELIVERABLES & DATES & PRICESTRANSPORT ACTIVITIES DATES: SAT & SUNSLEEP-OVER WORKSHOP LOCATION: BOSQUEFOOD COMBAT PLANS VALUE: $ 4, 000 M.N. Di BUSINESS DESIGN2. B OOT- C AM P
3. +*(.*"(%&&+(-#)-#%/0 Do you have a business plan, but feel that something is missing? Did you expect that you start-up will make more bucks? Does your traditional business model need a make-over? Do you want to become the new pimp in town? 1234(1#,,(1&(-#)-0 We’ll check your chicks & put all the ducks in the row... We’ll spot the hottest corners in town... We’ll make you hit the streets and take care of Buisness... We’ll help you count the Benjamins (dollars) ... 1234(.*"5,,(/&40 Rocket-Pitch Assessment + Business Model Analysis + Business Model Pimping Session 1234(4*(-6&-36&0!"#$%&()*+&, Rocket Pitch-#)- ...workshop 2*1()"72(+*&$(42#$(7*$40